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Group4A_DMDP

D
Dani Salasalan

e-2-door is an online shopping and delivery service that aims to increase sales through email marketing. Their objectives are to increase sales from new B2C customers, retain loyal customers, and increase B2B product awareness. Their email marketing plan targets time-constrained individuals and SMEs, and will utilize techniques like referrals, newsletters, and trade show promotions to build lists. The plan has a Php800,000 budget and aims to add 300 new buyers and Php1,800,000 in additional profit over the year.

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EMAIL MARKETING PLANbyAntonio FernandoDanissaSalasalan
Overviewe-2-door is the only community in cyberspace that provides consumers a way to consolidate, simplify, and manage all their online purchases through an Internet to door procurement and delivery service. It does so by leveraging the strengths and industry expertise of its shipping and logistics arm (Orient Freight International Inc.) and maximizing the relationships of its offshore trading and purchasing office.
Overviewe-2-door addresses the distinct procurement needs of both Business-to-Consumer (B2C) and Business-to-Business (B2B) markets through its online shopping and sourcing facilities. The business customer, for example, has the option to request for an online quote or surf the web for the product depending on their sensitivity to time and cost or their familiarity with the World Wide Web.
Overviewe-2-door also resolves the fundamental issues regarding end-to-end fulfillment, i.e., cross-border logistics and the last mile of services, through its delivery and logistics capabilities. All these services are packaged for the consumer's convenience into one destination location
OverviewSince its launch on May 2000, e-2-door already has 26,000 registered users on its database. Currently, 2,700 are ACTIVE buyers with an average transaction value of Php6,000 per buyer.Yearly net income is Php12,000,000.00
ChallengeDecrease in purchases due to current economic conditionsNiche MarketBalikbayan-Box ServicesLocal availability of some imported items
Marketing ObjectivesIncrease B2C sales from new customersLoyalty RetentionIncrease Product awareness for B2B
BudgetOne year marketing plan with a budget of Php800,000.00.
Target AudienceB2C - Time challenged individuals between 21 to 40 years old (Male 63%, Female 37%) with a disposable income ranging from P25,000 to P100,000 a month. They are collectors, hobbyists, health & fitness enthusiasts, sports aficionados, and fashionistas who who want to be ahead when it comes to setting trends no matter what the costB2B - Small and medium-sized enterprises (SMEs)
List-building techniquesB2CUser registration at www.e-2-door.comForward to Friend referral program for e-2-doors existing customer baseOffline marketing initiativesB2BeNewsletter subscriptionFace to face sales callsOpt-in at Trade Show booths
Other Marketing ChannelsOnline advertisementsTraditional marketing PR, Print Advertisements in select broadsheets and niche publications, Leaflets/FlyersParticipation in Trade ShowsMake prospective partners (banks, logistics, e-commerce) aware of the value of B2B. List building through on-site opt-ins
Email CreativeMonthly newslettersPromo announcementsEvent-triggered emailsAggregated news and updates for each customer segment, i.e. Sports, Books & Arts, Fashion, Health, etc.
Email Creative
MetricsIncreased number of opt-insIncreased website traffic and activityAdditional 300 new ACTIVE buyers at the end of campaignAdditional Profit of Php1,800,000.00Campaign Cost: Php800,000.00
RecommendationsDevelop a separate email marketing campaign to increase B2B profitProvide instant incentives for news customers upon subscription such as discount couponsUse of social networking sites to communicate with customers

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Group4A_DMDP

  • 1. EMAIL MARKETING PLANbyAntonio FernandoDanissaSalasalan
  • 2. Overviewe-2-door is the only community in cyberspace that provides consumers a way to consolidate, simplify, and manage all their online purchases through an Internet to door procurement and delivery service. It does so by leveraging the strengths and industry expertise of its shipping and logistics arm (Orient Freight International Inc.) and maximizing the relationships of its offshore trading and purchasing office.
  • 3. Overviewe-2-door addresses the distinct procurement needs of both Business-to-Consumer (B2C) and Business-to-Business (B2B) markets through its online shopping and sourcing facilities. The business customer, for example, has the option to request for an online quote or surf the web for the product depending on their sensitivity to time and cost or their familiarity with the World Wide Web.
  • 4. Overviewe-2-door also resolves the fundamental issues regarding end-to-end fulfillment, i.e., cross-border logistics and the last mile of services, through its delivery and logistics capabilities. All these services are packaged for the consumer's convenience into one destination location
  • 5. OverviewSince its launch on May 2000, e-2-door already has 26,000 registered users on its database. Currently, 2,700 are ACTIVE buyers with an average transaction value of Php6,000 per buyer.Yearly net income is Php12,000,000.00
  • 6. ChallengeDecrease in purchases due to current economic conditionsNiche MarketBalikbayan-Box ServicesLocal availability of some imported items
  • 7. Marketing ObjectivesIncrease B2C sales from new customersLoyalty RetentionIncrease Product awareness for B2B
  • 8. BudgetOne year marketing plan with a budget of Php800,000.00.
  • 9. Target AudienceB2C - Time challenged individuals between 21 to 40 years old (Male 63%, Female 37%) with a disposable income ranging from P25,000 to P100,000 a month. They are collectors, hobbyists, health & fitness enthusiasts, sports aficionados, and fashionistas who who want to be ahead when it comes to setting trends no matter what the costB2B - Small and medium-sized enterprises (SMEs)
  • 10. List-building techniquesB2CUser registration at www.e-2-door.comForward to Friend referral program for e-2-doors existing customer baseOffline marketing initiativesB2BeNewsletter subscriptionFace to face sales callsOpt-in at Trade Show booths
  • 11. Other Marketing ChannelsOnline advertisementsTraditional marketing PR, Print Advertisements in select broadsheets and niche publications, Leaflets/FlyersParticipation in Trade ShowsMake prospective partners (banks, logistics, e-commerce) aware of the value of B2B. List building through on-site opt-ins
  • 12. Email CreativeMonthly newslettersPromo announcementsEvent-triggered emailsAggregated news and updates for each customer segment, i.e. Sports, Books & Arts, Fashion, Health, etc.
  • 14. MetricsIncreased number of opt-insIncreased website traffic and activityAdditional 300 new ACTIVE buyers at the end of campaignAdditional Profit of Php1,800,000.00Campaign Cost: Php800,000.00
  • 15. RecommendationsDevelop a separate email marketing campaign to increase B2B profitProvide instant incentives for news customers upon subscription such as discount couponsUse of social networking sites to communicate with customers