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Grow your speaking biz while planting sticky seeds

Wendi McNeill
Wendi McNeill

The document describes the author's experience as a child contracting malaria in Africa and the "sticky message" left by her aunt about eating too much sugar causing the malaria to return. As an adult speaker, the author advocates researching audiences well to understand their pain points and connecting through messages that will stick based on those pain points, rather than using scare tactics. The goal is to plant messages that compel audiences to take action and grow the speaker's business.

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Charli Jane Speakers GROW YOUR SPEAKING BIZ WHILE PLANTING STICKY SEEDS
CHARLI JANE SPEAKERS When I was young my folks were missionaries in Monrovia, Liberia in Africa and ran a home with 33 kids. During our time there, I contracted Malaria and was rushed back to the United States for care. It was very serious, but I pulled through.
After being healed, as I grew, there were no lasting effects for me physically in anyway. As a kid, I never really thought about it until I went to a fair with my aunt when I was 11 years old. I dont have many standout memories at that age, but I do remember her saying If you eat too much sugar your Malaria will come back. CHARLI JANE SPEAKERS
What? Ilovedcandy, especially chocolate. How could something so wonderful make me so sick again after being healthy for so long? I remember pausing to let it sink in and really turned it over and over in my mind. I tried to shrug it off, but for some reason I just couldnt. Charli Jane Speakers
HER MESSAGE STUCK.
Was it true? I had no idea. Maybe she was teasing me to get me to cut back on eating so much candy. Maybe it was true, maybe it wasnt. I dont know. What I do know, it was a sticky message.
Today at 51, I still remember her saying that to me and I do remember being cautious about what I ate when it came to a lot of sweets from then on. Did I quit? Oh, heck no, after all I was a kid! However, I usually thought about that warning as I unwrapped those treats and wondered what might happen.
CHARLI JANE SPEAKERS Im sharing this with you, because we all have a message to share. Getting that message to stick with the right person, with the right audience, can be tricky. Do you have to use a method such as that of my aunt? Scare tactics, really, am I right?
CHARLI JANE SPEAKERS No, you dont have to scare people, but if you can connect with a pre-existing pain point, you will make a connection and your message will stick.
DONT CREATE PAIN FOR GAIN.
Rather, youre seeking to uncover and understand the pain that may already be there, so you can connect and then serve that person or audience. C H A R L I J A N E S P E A K E R S
CHARLI JANE SPEAKERS Research your audience to get to know them well. Know what they like, and be sure to know what they dont like.
CHARLI JANE SPEAKERS Ask the planner if you may do a poll before you go to the event to speak. Know their pain points. Know what they need.
CHARLI JANE SPEAKERS Commit to connecting on a level that you know they will understand, feel and that they will react to.
Compel them to take action by planting that sticky-seed-of-a-message like only you can for them. C H A R L I J A N E S P E A K E R S
AS IT GROWS, SO WILL YOUR SPEAKING BUSINESS.
JOIN US AT WWW. SPEAKINGBIZCOMMUNITY.COM IN OUR FREE SPEAKERS FACEBOOK GROUP GROW YOUR SPEAKING BIZ

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Grow your speaking biz while planting sticky seeds

  • 1. Charli Jane Speakers GROW YOUR SPEAKING BIZ WHILE PLANTING STICKY SEEDS
  • 2. CHARLI JANE SPEAKERS When I was young my folks were missionaries in Monrovia, Liberia in Africa and ran a home with 33 kids. During our time there, I contracted Malaria and was rushed back to the United States for care. It was very serious, but I pulled through.
  • 3. After being healed, as I grew, there were no lasting effects for me physically in anyway. As a kid, I never really thought about it until I went to a fair with my aunt when I was 11 years old. I dont have many standout memories at that age, but I do remember her saying If you eat too much sugar your Malaria will come back. CHARLI JANE SPEAKERS
  • 4. What? Ilovedcandy, especially chocolate. How could something so wonderful make me so sick again after being healthy for so long? I remember pausing to let it sink in and really turned it over and over in my mind. I tried to shrug it off, but for some reason I just couldnt. Charli Jane Speakers
  • 6. Was it true? I had no idea. Maybe she was teasing me to get me to cut back on eating so much candy. Maybe it was true, maybe it wasnt. I dont know. What I do know, it was a sticky message.
  • 7. Today at 51, I still remember her saying that to me and I do remember being cautious about what I ate when it came to a lot of sweets from then on. Did I quit? Oh, heck no, after all I was a kid! However, I usually thought about that warning as I unwrapped those treats and wondered what might happen.
  • 8. CHARLI JANE SPEAKERS Im sharing this with you, because we all have a message to share. Getting that message to stick with the right person, with the right audience, can be tricky. Do you have to use a method such as that of my aunt? Scare tactics, really, am I right?
  • 9. CHARLI JANE SPEAKERS No, you dont have to scare people, but if you can connect with a pre-existing pain point, you will make a connection and your message will stick.
  • 10. DONT CREATE PAIN FOR GAIN.
  • 11. Rather, youre seeking to uncover and understand the pain that may already be there, so you can connect and then serve that person or audience. C H A R L I J A N E S P E A K E R S
  • 12. CHARLI JANE SPEAKERS Research your audience to get to know them well. Know what they like, and be sure to know what they dont like.
  • 13. CHARLI JANE SPEAKERS Ask the planner if you may do a poll before you go to the event to speak. Know their pain points. Know what they need.
  • 14. CHARLI JANE SPEAKERS Commit to connecting on a level that you know they will understand, feel and that they will react to.
  • 15. Compel them to take action by planting that sticky-seed-of-a-message like only you can for them. C H A R L I J A N E S P E A K E R S
  • 16. AS IT GROWS, SO WILL YOUR SPEAKING BUSINESS.
  • 17. JOIN US AT WWW. SPEAKINGBIZCOMMUNITY.COM IN OUR FREE SPEAKERS FACEBOOK GROUP GROW YOUR SPEAKING BIZ