際際滷

際際滷Share a Scribd company logo
@aurorakb @BEMEGACOOL
Growth Features
That EVErY Game Developer Should Know About
@aurorakb @BEMEGACOOL
GIF Source: http://gph.is/29YVJbI
@aurorakb @BEMEGACOOL
GIF Source: http://gph.is/2gvXthB
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
GIF Source: http://gph.is/2gvXthB
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
90M
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
10 growth tips
@aurorakb @BEMEGACOOL
80% Quit
Growth Features that Every Game Developer
What do you need it
for?
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
Clever! First they show me
the goodie and then they
persuade me to opt-in to
noti鍖cations
@aurorakb @BEMEGACOOL
#1Give your user a reason to opt-in to
push notifications
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
6 minutes
@aurorakb @BEMEGACOOL
Pretty clear what my next
step should be
@aurorakb @BEMEGACOOL
#2A/B Test player Onboarding
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
#3pass the grandma test
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
Video Source: https://youtu.be/fDza5f3Vr5Y
@aurorakb @BEMEGACOOL
#4Make your game public
@aurorakb @BEMEGACOOL
images say more than A
1000 words
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
GIFs say more than
50 images
@aurorakb @BEMEGACOOL
GIF Source: http://gph.is/2k3NphR
@aurorakb @BEMEGACOOL
GIF Source: http://gph.is/1Tse3wF
@aurorakb @BEMEGACOOL
GIF Source: http://gph.is/1Tse3wF
@aurorakb @BEMEGACOOL
#5let players capture & share personal momentS
@aurorakb @BEMEGACOOL
GIF Source: http://gph.is/2k3JIbX
@aurorakb @BEMEGACOOL
#6Make it relevant to share
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
!
Include a camera button to easily
capture the screen when its worth it
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
#7Make it easy to share
@aurorakb @BEMEGACOOL
Wow! Auto select all Facebook
friends by default
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
#8Let the players choose channel to share TO
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
I just beat a golden fox!
Want to catch a L?
All those guys just got
washed!
Get on my level, son!
@aurorakb @BEMEGACOOL
#9Create a pool of pre-defined sharing texts
@aurorakb @BEMEGACOOL
@aurorakb @BEMEGACOOL
Aurora
@aurorakb @BEMEGACOOL
Aurora
GIF Source: http://gph.is/2jvYiIu
@aurorakb @BEMEGACOOL
#10use Deep-linking and universal linking for
improved onboarding
@aurorakb @BEMEGACOOL
#1 Give a reason to opt-in to push notifications
#2 A/B Test player Onboarding
#3 pass the grandma test
#4 Make your game Public
#5 let players capture personal moments
#6 Make it relevant to share
#7 Make it easy to share
#8 Let players choose channel to share TO
#9 Create a pool of pre-defined sharing texts
#10 use Deep-linking and universal linking for
improved onboarding
Summary
@aurorakb @BEMEGACOOL
GIF Source: http://gph.is/2gvXthB
@aurorakb @BEMEGACOOL
GIF Source: http://gph.is/29YVJbI
Aurora Kl脱boe Berg
Co-Founder & COO
aurora@megacool.co
@aurorakb
Megacool Inc - San Francisco, USA
Questions?
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Growth Features that Every Game Developer