Growth Hacking 101
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This document discusses growth hacking, which is a low-budget way for startups to acquire and retain customers. It focuses on testable and scalable tactics like data analytics, blogs, and platform APIs, rather than traditional marketing. A growth hacker is a hybrid of coder, marketer and designer who uses these tactics. The document then outlines the growth hacking process, including pull hacks to attract customers through blogs and SEO, push hacks using ads, and product hacks like social sharing. It provides examples for acquisition and activation, such as landing pages and copywriting, and concludes with classic growth hacking examples from companies like LinkedIn, YouTube, Airbnb, and Dropbox.
Growth Hacking 101
- 1. Growth Hacking Marketing of Startups ilyes Boudjelthia Head of Growth at ioGrow and Copylead osidsoft@gmail.com
- 2. Ill answer 1. Whats Growth Hacking & Growth hacker 2. How is it different from Traditional marketing 3. Growth Hacking process 4. Examples of great hacks
- 3. Whats Growth Hacking Growth Hacking is a all about growth, it is a new way of thinking or a mindset designed to Acquire & Retain customers with low to zero budget.
- 4. Growth Hacker? A growth hacker is someone who throws out traditional thinking and replaces it with what is; testable, track-able and scale-able.
- 5. Growth Hacker is? A growth hacker is a hybrid between, a coder, marketer, and a designer.
- 6. Traditional Marketer vs Growth Hacker 1. Commercial & print ads 2. Media planning 3. Press releases 4. Events 1. Data analytics 2. Blogs & content marketing 3. Platform APIs 4. SEO 5. Referral programs
- 8. Acquisition
- 9. How to get started with Acquisition Pull hacks Push hacks Product hacks
- 10. Pull Hacks
- 14. Pull Hacks SEO Search Engine Optimization
- 17. Push Hacks
- 18. Push Hacks Purchase Ads -
- 20. Product Hacks
- 25. Activation
- 26. How to get started with Activation Landing Page Copywriting Call to Action button Pricing strategies
- 27. Activation Hacks Landing Pages A/B Testing
- 28. Activation Hacks
- 29. Activation Hacks
- 31. Activation Hacks Call to Action
- 33. 5 CLASSIC EXAMPLES OF GROWTH HACKING
- 35. Youtube: Embedding & Social sharing
- 38. Dropbox: Referral & incentives
- 39. Thank you GROWTH HACKING: Marketing of Startups ilyes Boudjelthia Head of Growth at ioGrow and Copylead osidsoft@gmail.com
Editor's Notes
- #7: lets check out some tactics growth hackers use and some traditional marketers do
- #8: 惘忰悸 1 悋 悋悴惘惓 悋惘 惡悴悸 悋悋愕 悴惡 悋惡惘 惺惆惆 悋慍惡悋悧 惘忰悸 2 惺 悋悴惘惓 悋惘 悋 惡惠惺 悋惡惘 惺惆惆 慍悋惘 悋惺 悋 愕惠悽惆 惠悴 惘忰悸 3 悋 悋悴惘惓 悋惘 惡悋惺悋惆悸 惠惺 悋愕惠悽惆 悋愃惘 愆愀 悵 惡惓 惠惺 悽惶悋悧惶 慍悋惠 悋惠悴 惘忰悸 4 惺 悋悴惘惓 悋惘 惠愆悴惺 悋愕惠悽惆 悋愆愀 惠悴 惺 愆悋惘悸 悋惠悴 惺 悋惶惆悋悧 悵 悴惡 慍悋惘 悴惆惆 惠悴 惡惺惆 悵 惠悖惠 惘忰悸 5 悋 惺 悋悴惘惓 悋惘 悴惺 悋愕惠悽惆 悋愆愀 惆惺 悋悋 悋愕惠悽惆悋 悋惠悴
- #10: 惘忰悸 悋悖慍愆惡 悋 3 忰悋惘 悋 1- pull hacks 2- push hacks 3- product hacks
- #11: 悵 悋惘忰悸 悋悴惘惓 悋惘 惡惺 惠惠悋惠 惺悸 悴惡 悋惡惘 惺惆惆 悋慍惡悋悧 悋 惠悴
- #12: Blog posts are keyword rich, and are easily indexed by Google, which aides an overall SEO strategy. 悋惆悋惠 .. 悋惠惆悋惠 悧悸 悴惆悋 惡悋悋惠 悋惠悋忰悸 悋惠 惠愕悋 惘愕惠悋 惡 悴悴 悵悋 惺悋 惠悋慍 悴惡 悋慍惡悋悧惡 惡悋愕惠悽惆悋 悋 愕 悋 惡悋惘 愆惘悸 悋愆悧悸 悋愕惠悋惆惠 悴惆悋 悋惆悋惠 悴惡 惺惆惆 悋悧 悋愕惠悽惆 悽惆惠悋
- #13: As an author (even a self-published one) you are a thought leader of sorts, and people will want to use the product youve created. 悋愕惠悽惆悋 悋惠惡 悋惘悸 悴惡 悋慍惡悋悧 愀惘悸 悋愆惠惘惠 惡悋 愆惘悸 悋 愆惡 忰惓 悋 惡悋愕惠悽惆悋 悋惠惡 悋惘悸 愕惠 悋惘悋悧惆 悴悋 悋 惺惘 悋 悋悋愕 惠 愆惘悋悄 悋惠悴悋惠 悋惘悋惆悸.
- #14: Visualizations are powerful tools, and they are spread using social media extremely easily. 悋悒愃惘悋愕 悸 悴惆悋 悋惶悋 悋惺悋惠 悋愕 惡愀惘悸 愕悋悸 悴悸 悸 悋悒愃惘悋愕 惠 愕悋悸 惠惆悋悋 惡 悋悋愕 悋愆惡悋惠 悋悒悴惠悋惺悸 悋惘悋 愆惘悸 惶悋惺悸 惡惺 悋悋惡愕 惠惠 慍悋惆悸 悋 惡愆 惡惘 惡悋愕惠悽惆悋 悋悒愃惘悋愕 惠惺悸 悋悋愕 忰 悸 惶悋惺悸 悋悋惡愕 悋惘 惡 悋惓悋悋 悋惓悋 悋愆惘悋惠 悋悋愕悸 悋愃悋悸
- #15: SEO is important, and for many businesses its the primary way they gain traffic at the top of their funnel. Udemy is experimenting with creating transcripts of their courses, just for the sake of SEO. 悋 愕 悋 悸 悴惆悋 悴惆悋 悋悖 愆惘悸 愃悋惡悋 悋愀惘悸 悋惘悧愕悸 悋惓悋悸 悴惡 悋慍悋惘 悖 惺 惺 悋惡 惆 悽惘 惓悋 惺 悵 .. 忰惓 悋惠 惡悴惺 悋愃惡 惆惘愕悋 悋惘悧悸 悋 惶惶 悋惠 惠悋忰悸 忰惠 惠愕 惺 悴悴 惘愕惠悋
- #16: Engage with people who might actually use your product. Know your demographic. Provide value at every chance. Answer questions. Give advice. Help them in some way. Dont just take, but also be a giver. Here is the Skittles homepage showing every mention of the word Skittles. This is very brave and very creative. 悋悋愆惡悋惠 悋悒悴惠悋惺悸 悸 悴惆悋 惆惘惠悋 愃 悋惠悋惶 惺 悋愕惠悽惆 惡 愕悸 悋惷悋 惠 悋愕惠惺悋 悋愆惡悋惠 悋 悒悴惠悋惺悸 愕悋惺惆悸 悋慍惡悋悧 悋悒悴悋惡悸 惺 悋愕悧惠 悵悋 惘愕悽 惘悸 悋 惘悋悧惆 悴悋 愆惘悸 愕惠慍 悋愆惘悋惠 悋惠 悋愕惠悋惆惠 悴惆悋 悋惠 悋愀惘悸 惡忰惓 悋悋 悴惺惠 惺悋 惴惘 惠惆悸 惠惠惘 惠悵惘 悋愕 愕惠慍
- #17: You provide a discount to their audience, and in exchange they provide you with distribution 悋惷悋 悋惠惺悋惆 惺 悋惺 悋惶悋惠 惡忰惓 悋 惠惘 惠悽惷悋惠 悋愕惺惘 慍悋惘 惡悋悋惡 惡悋悒惺悋 惺 惺 惺 悋惠 悋惠悽惷悋惠 悵 愀惘悸 悵悸 悴惆悋 悴惡 悋愕惠悽惆 惡愕惘惺悸
- #18: 惠忰惆惓悋 愕悋惡悋 惺 悋惡 悋愕 悋 悋悋 惘忰悸 悋 悋悴惘惓 悋惘 惡惺 惠惠悋惠 惺悸 悴惡 悋惡惘 惺惆惆 悋慍惡悋悧 悋 惠悴 悋悋 悋惠 悋惘忰悸 悋悴惘惓 悋惘 惡惺 惠惠悋惠 惆惺 悋惡惘 惺惆惆 悋慍悋惘悋 惺 悋 惠悴
- #19: There are many different ways to purchase ads. Most people assume that there is just Facebook, Google, and Twitter, but there are so many more. 愆惘悋悄 悋悒惺悋悋惠 悋 愀惘 惓惘悸 愆惘悋悄 悋悒惺悋悋惠 悋愆惘悋 悴悴 悋惆惘惆慍 悴悴 悋惆愕愕 .. 愕惡 悋惆慍 悋 忰惠 惠惠惘 悋惆慍
- #20: each company sends out a tweet to their followers about the other company. Each company writes a post on their Facebook page about the other company. 惡惡 悋愀惘 惆惺 悋慍悋惘 悋 惺 悋惠惡悋惆 悋悒惺悋 惡 愆惘惠 悋 惆惠 愆惘悸 惠 惡悋惷悋悸 悋惺悋 惠悴悋惠 悋愆惘悸 悋悒悽惘 悋 忰惠 愆惘 惠惆悸 惠惠惘 悋 愕惡 惺 悋愆惘悸 悋悖悽惘
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- #22: 惴悋 悋惆惺悋惠 悋愆惡悋惠 悋悒悴惠悋惺悸 悵 愀惘悸 悋愆惠惘惠 惡悋 悋惺悋惡 悋愕惡 忰惓 悋悋 惠忰惓 惺 惆惺悸 悋惶惆悋悧 惠悴惘惡悸 悋惺惡悸 悋忰悋悋 惠悴惡惘 惺 惆惺惠 悒悴惠悋慍 惘忰悸 悋 悋 惆惺惠 悋惶惆悋悄 悋惓惘 悋 慍悋惆 惺惆惆 愕惠悽惆 悋惺惡悸 惡悋惠悋 慍悋惆 悋 惡悋愕惠悽惆悋 0 惆悋惘
- #23: 愆悋惘悸 悋忰惠 悋愆惡悋惠 悋悒悴惠悋惺悸 惺悋惠 悋愀惘悸 愆惘悸 悋惆悋惠.. 惡忰惓 悋 悋悵悋 惘惠 愀惘悸 愆悋惘悸 忰惠 悋 悋 惺悸 惆悋悽 惠悴 悋 悋愆惡悋惠 悋悒悴惠悋惺悸 惆 惶惺惠 惘悋惡愀 惡悋愆惘 悋 惆悋悽 悋惠悴 惡悵悋 惠惶惺 愀惘 愕悋惘慍悋惘 惡悋愆惘悸 悋 悋愕惠悽惆悋 悋惠悴
- #24: 悋 悋愀惘 悒惠悋惺 悋慍悋惘 惡悖 惠悴 愕惠忰 悋惠悴惘惡悸 愕悋 悋愆惘悋惠 悋悋愆悸 悋惠 悴忰惠 惠愀惘 惠悴悋 悋悵 惺惡悋惘悸 惺 愕悴惘 惠愀惘 悽悋惶 惡惘 悋惺 惡忰惓 悋惺惷悋悄 悋惘 悋惠悋惶 悵悋 愆悋惘悸 悋悋惠 惡 悸 愕悋 惠 悋惡悸 惘惡愀 惺 悋惺惆惆 悋悽惆悋惠 悋惠悸 悋悖悽惘 惓 悴悴 惆惘悋 .. 悋愕悋悋 .. 愃惠惡 .. 愃惘悋 悋惓惘
- #25: offer users to do various actions to win a free trial or bonus on your product 悋惠忰慍悋惠 悋悋悛惠 惡惆悋惠悋 忰惠 悋悛 惠愕惠惺 愆惘悸 惆惘惡 惡愕 惴悋 悋惠忰慍悋惠 愀惘 悋 悴惡 悋慍惆 悋愕惠悽惆 惺惠惆 悵悋 悋惴悋 惡忰惓 悋愕惠悽惆 悋 悋悋 惡悴惺悸 悋悖惘 惓 惆惺悸 悋惶惆悋悄 悒愕惠悽惆悋 悋惠悴 悋 愆悋惘悸 悋惠 惺悸 悋愆惡悋惠 悋悒悴惠悋惺悸 悋 忰惠 惠惶惡 惠愀惡 惺 悋悴悋.
- #26: 悋悛 惶 惘忰悸 悋悖惠悋愆 悋 悴惡 惺 悋 愆悧 惷 惡惠惺 悋惡惘 惺惆惆 慍悋惘 悋惺 惠忰 悴惘惆 慍悋惘 悋 愕惠悽惆 惺 惠悴
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- #28: 悋 惶忰悋惠 悋惶.. 惺惆悋 慍惘 愆悽惶 悋 惺 悋 惘惶悸 惺惴悸 惡悖 惶惡忰 愕惠悽惆悋 惠悴 惡愕悸 愀 悋悵悋 悋惡惘惺惠 悋惠悋惺.. 悋 悋 惡 惠愕惠愃 愀惘悸 惓悋悸 惺惘悸 悋 悋忰惠 悋悖惓惘 惺悋悸 悋悋惺 悋慍悋惘 悋愕惠悽惆悋 惠悴 悵 惡惠惶 惶忰惠 悖 惡 惡忰惠 悽惠 悋悋 惓 悋忰惴悸 悋 悋惶忰惠 惠惺 悋惡惘 惺惆惆 悋慍悋惘 惡 悋悖惆悋惠 悋悽惆悋惠 悋慍悸 悵悋 悋悴悋 Instapage Optimizely Unbounce
- #29: 悵悋 惓悋 惶忰悸 悋惶 愆惘悸 惡 惆 悋 惠惘 悋悛 悋惶忰悸 悖
- #30: 悋惠 悋愕悽悸 惡 悋悋 惠忰悋 忰惠 悒惠悋惺 悋慍悋惘 惠惓惡惠 悋惷悋悸 惡 惆 惠惶忰 悋惘.
- #31: 悋惡 惘悋惠 悋 悋惠悽惶惶 悋悴悋惆 悋忰惠 悋惓悋 悋悋惺 慍悋惘 悋惺 惡惺 悋 愆悧 惠惘惆. 悋悵悋 悋惘惆惠 悋 悋悋愕 惡惺 悋 愆悧 惠惘惆 悋悋惠 悋 愆悧 惠忰 悵. 惠惺 悋惡 惘悋惠 悋惶忰 悋悴惺 惡惘悋悄悸 悋悋惠 惠惡 惺 惡 悋惘慍 . If you want people to take a certain action, and not bounce, then the words you use are more important than you realize. To learn more about copywriting I recommend Joanna Wiebes series of books atcopyhackers.com.
- #32: 悋愕惘惺 愕悸 悴惺 愆悽惶 悋 悋 惡惺 悋 悋 惠惺愀 悋惘悋 悋惷忰悋 悴惆悋 惺 悵 悋 惠惠惘 悋 愆悧 悽惠 悋 惠惆惺 惘 惺 悵 惡 .. 悋惘 惺 悵 .. 悖 惠 悋惘 悋 惷愃愀 悋悵悋 愕忰惆惓 悋悵悋 惷愃愀 愕惺 悵 惡愀惘悸 惺悴惡悸 The best way to get someone to do what you want is by giving them a clear call to action. Leave nothing to their imagination. Tell them where to click and make the button obvious.
- #33: 悋 忰惡 悋悖惺悋惡 忰惡 悋惠惆惘悴 悋 悋惺 悋惺惡 悋惘悋慍 悋悖 忰 忰悋 愕惠惠惺 惡悵 悋愕惠悽惆悋 悽惶悋悧惶 悋悖惺悋惡 悋惠 惠惺 悋惓惘 悋慍悋惘 忰惠 悋愕惠悽惆 悋忰惆 悋 悋愆惘 悋愆惘悋惠 悋惠 悋愕惠悽惆惠 悋惠 悋愀惘悸 惘愕惘 惠愀惡悋 惡忰惓 悋 悋 慍悋惆 惠悋惺 悋愕惠悽惆悋 惠愀惡 忰惶惠 惺 惆悋悋惠 悴悋悧慍 悋惠惘悋惷悸 惆悋悽 悋惠愀惡 愕 We love progressing, getting awards, ranking on leaderboards, finishing tasks, leveling up, and having fun while we do it Gamification can cause someone to complete actions they normally wouldnt complete.:
- #34: 悋悖悽惘 愕悖悵惘 5 悖惓悸 愆惘悋惠 悋愕惠悽惆惠 悋悴惘惓 悋悴 惡惆悋悋惠悋 悋 慍悋惠 惠愕惠悽惆
- #35: 悋悋 愆惘悸 惆悋 悋愕惠愀悋惺惠 悋愆惘悸 悋惠 惠 2 愕惠悽惆 悋 200 愕惠悽惆 惴惘 悋愕 惡悋愕惠悽惆悋 悋 愕 悋 悋 忰惓 悋悋 悴惺惠 惡惘悋悋惠 愕惠悽惆悋 悋惡悸 惘愕悸 惡 忰惘悋惠 悋惡忰惓 惡悋惠悋 惺惆 悋惡忰惓 惺 悋 愆悽惶 惡悋愕 愕 惆悋 悋 惠悋悧悴 悋惡忰惓 LinkedIn grew from 2 million to 200 million users using SEO, the search engines index people profiles and show up organically in search results.
- #36: 惓悋悋 惺 惠惡 悋愕惠悽惆 惘 惠惡 悽悋惶悸 悵悸 悴惆悋 惠 悋愕惠悽惆 悋慍悋惘 惠惷 惆悋惠 惠惡 悋 悋惺 悋悽悋惶悸 忰惠 惠愕 愆悋惘惠悋 悋愆惡悋惠 悋悒悴惠悋惺悸 they had an easy-to-go option of Embedding the video. This made it seamlessly easy for users to upload their YouTube videos and running it like a video player on their own website.
- #37: 悋惘惡惡 愆惘悸 惠悋惶 惡 悗悴惘 悋愕悋惠 悋惡悋忰惓 惺悋 惺悋惠 悋愆惘悸 惡惆悋悋惠悋 惷愃 悴惆悋 悋 愕惘惺悋 悋 忰惠 惠 悋愆悸 惡悋愕惠愃悋 惺 惘愃慍愕惠 悋悵 悋 愆惘悋 惡 悋悋愕 悋惘悋. 惠愆惘 惡悽惆惠悋 Airbnb was using Craigslist to find listings, then soliciting the people who posted the Craigslist ads and asking them to place their ads on Airbnb instead.
- #38: 悋 悋 惺惘 悽惆悸 悋惡惘惆 悋悒惠惘 惠 惡悋愕惠悽惆悋 悴悸 .. 悋悋 悋忰惡 . 悋忰惶 惺 惡惘惆 悋惠惘 悴悋 惺 惠 悋愕 悋 惡惺惓 悋愕惠悽惆 . 悋愕惠愀悋惺惠 悋愆惘悸 惘惺 惶 悋 悋 1 愕惠悽惆 惴惘 6 悋愆惘 愀 Hotmail growth reach a million users in 6 months.
- #39: 悋 惆 惠忰惆惓悋 愕悋惡悋 惺 悽惆悸 惆惘惡 惡愕 惠惠 慍悋惆悸 悋 惡愀惘悸 愕惘惺悸 惺悋悸 悋 惠惶惘忰 悋惆 惡 惆惘 愕惠 悗愕愕 惆惘惡 惡愕 悋 惴悋 悋悋悛惠 悋愕惡惡 悋惘悧愕 慍悋惆悸 悋愆惘悸 惡愕惡悸 60 惡悋悧悸 According to Drew Houston, cofounder and CEO of Dropbox, referrals increased the sign ups on Dropbox by 60%