Growth hacking as anti-fragile marketing
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Dmytro Voloshyn Presentation from Growthhacking session: https://www.facebook.com/events/826680014068696/ Basics of growth hacking, thoughts on marketing & startups. Approach to consider growth hacking to be anti-fragile marketing(inspired by Nicolas Taleb "Antifragility"). Real life cases from well-known companies(AirBnb, PalPal etc) & Preply.com story - how startup leveraged growth hacking during war in Ukraine to achieve sustainable growth.
![GROWTH HACKING
UKRAINE[BONUS]
http://f6s.com/deals](https://image.slidesharecdn.com/growthhack1st4it-150320082017-conversion-gate01/85/Growth-hacking-as-anti-fragile-marketing-45-320.jpg)
Growth hacking as anti-fragile marketing
- 1. #GROWTH + #HACK Dmytro Voloshyn, preply.com https://www.facebook.com/dmytriy.voloshyn http://twitter.com/dmytro_voloshyn
- 2. ABOUT 0. Programmer 5+ years 1. Digital marketing in AB-InBev 2+ years 2. Consulting projects, outsource, sales 2+ years 3. CMO & CTO at Preply, growthhacker, 3+ years and now
- 3. PREPLY.COM MARKETPLACE FOR PERSONALIZED TUTORING We make education more accessible and take a small commission of that
- 4. STARTUPS 20 YEARS AGO
- 6. TEAMS TODAY
- 8. Andrew Chen: A/B tests, landing pages, viral factor, email deliverability, and Open Graph Sean Ellis: Growthhacking as set of strategies and tactics focused scalable growth. Aaron Ginn: Mindset of data, creativity, and curiosity. Definitions
- 9. AIRBNB STORY
- 12. HOTMAIL
- 16. TWITTER Twitters suggested followers on-boarding
- 17. WILL IS WORK FOR US?
- 24. Philosophy "Some things benefit from shocks; they thrive and grow when exposed to volatility, randomness, disorder, and stressors and love adventure, risk, and uncertainty. Yet, in spite of the ubiquity of the phenomenon, there is no word for the exact opposite of fragile. Let us call it antifragile. Antifragility is beyond resilience or robustness. The resilient resists shocks and stays the same; the antifragile gets better"
- 25. Philosophy
- 26. Antifragility
- 27. Process
- 28. PMF
- 29. PMF
- 30. Process: ideas "Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen." - John Steinbeck
- 32. AARRR!
- 34. Growth Hero SE M
- 36. Growth Hero Social Hi, my name is Jeremy Cook!
- 40. Growth Hero UX
- 41. Growth Hero UX
- 43. QUESTIONS?
Editor's Notes
- #26: Beletsky story
- #35: Remarketing Look into UGT Cheap workforce Discounts Dont outsource shit before you understand it
- #36: LOPA 80/20 Leverage IFTT like approaches
- #38: Use f6s.com deals to use best tools A/B test if you have plenty of traffic Cohort analysis if you know how how to http://blog.crazyegg.com/2012/07/10/optimize-ecommerce-checkout/
- #39: Double Loop Referral Program Calculate you K Do not think about virality until you product sucks
- #41: Build marketing into the product Behaviral economics
- #42: BMIP
- #43: Payoneer card wifys, T-shirts