Growth hacking - Introduction and Strategies
Download as PPTX, PDF
1 like1,081 views
Introduction to Growth Hacking. The workshop of Growth Hacking marketing I gave a Dublin web Summit 2014. Includes AARRR metrics, traction, product market fit, viral marketing and other goodness
Growth hacking - Introduction and Strategies
- 1. General Assembly GROWTH HACKING 1 @howardvk
- 2. Who am I? Irish, entrepreneur Who am I? @howardvk
- 4. Your response did not match the words. Please try again.
- 7. DEFINING GROWTH HACKING 7 The end goal of every Growth Hacker is to build a self perpetuating marketing machine that reaches millions by itself Aaron Ginn
- 8. DEFINING GROWTH HACKING Product Innovation Unique acquisition channels OPNs Deep understanding 8
- 9. Foundations
- 13. DEFINING GROWTH HACKING Product Innovation Unique acquisition channels OPNs Deep understanding 13
- 16. Platforms
- 17. DEFINING GROWTH HACKING Product Innovation Unique acquisition channels Rigorous optimization Deep understanding 17
- 21. DEFINING GROWTH HACKING Product Innovation Unique acquisition channels OPNs Deep understanding 21
- 22. Networks
- 25. DEFINING GROWTH HACKING Product Innovation Unique acquisition channels OPNs Deep understanding 25
- 26. Find product market fit Instagram Burbn Optional photo sharing Watch user behaviour 26
- 28. DEFINING GROWTH HACKING Product Innovation Unique acquisition channels OPNs Deep understanding 28
Editor's Notes
- #3: So I was born and raised in Wicklow, on a farm as opposite as possible to what Im doing today, and Ive been living abroad whether it be in UK, or Australia for the past 8 years. Very proud Irish and tell people as soon as I meet them where Im from Ive built a few started a few businesses in the past: First being an events business, we used to to run club nights all around Dublin in the POD, Traffic and places like that Then I set up a travel business called Irish Ancestral Holidays which sounds like a cool idea but I learnt never, ever start a business where your customers bore you to death I then set up a agency in Australia where I really learnt about digital: websites & marketing When I flew back to London I met up with these guys who had just got funding for a social gaming company
- #5: Recognise these? Anybody like them? There are 300 million of these Captchas completed on the web, every single day Each one of these take 15 secs to complete, thats over 100,000 human hours wasted completing these things every day. And a big problem is that most people get them wrong
- #6: PlayCaptcha is great for brands as we guarantee brand engagement Great for users as much better user experience And great to website owners as we create a new revenue stream
- #10: Traction Produt market fit Survey.io
- #11: Product market fit In todays world building it doesnt mean squat. Building stuff is the easy part Many of you who are building something that may not be getting thr growth youre looking for what really matters is solving a problem for someone in a way thats differenced. Then you can layer on the growth hacks If youre in the flat part of the graph, thats ok. You can only have a hickey stick growth with a flat bit first
- #17: Shareable moments Angellist Dropbox Basecamp
- #23: Instagram Airbnb Look at it in your product and