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Growth hacking vs traditional marketing
What is Growth Hacking?
 Faster way to
get things
done.
 Increasing
odds by trying
multiple things.
Octazen:WhatThe Heck Did Facebook Just Buy Exactly,And Why?
Who is Octazen?
A Malaysian company that is very good at
scraping data at scale without being
detected
Why did FB acquire them?
The whole reason of the acquisition was because Octazen was a
startup that could generate a social graph by importing contacts from
different sources. Basically it could determine your long lost friends
and suggest that you re-connect with them using Facebook.
Now isn't this a Growth Hack!!!!
GROUND RULES
THE MANTRA
Stay hungry, Stay grounded.
hungry = highly motivated, resourceful, determined
grounded = never become complacent, never stop improving
Growth hacking vs traditional marketing
WHAT IS NEEDED
Know your
client
Know your
competition
Know your
customers/
users
Speak their language
TIPS TO IMPLEMENT
Different
versions of
Homepage
Versions of
Presentations
Versions of
social media
intros
Versions of
social media
covers
Versions of
email
templates

More Related Content

Growth hacking vs traditional marketing

  • 2. What is Growth Hacking? Faster way to get things done. Increasing odds by trying multiple things.
  • 3. Octazen:WhatThe Heck Did Facebook Just Buy Exactly,And Why? Who is Octazen? A Malaysian company that is very good at scraping data at scale without being detected Why did FB acquire them? The whole reason of the acquisition was because Octazen was a startup that could generate a social graph by importing contacts from different sources. Basically it could determine your long lost friends and suggest that you re-connect with them using Facebook. Now isn't this a Growth Hack!!!!
  • 4. GROUND RULES THE MANTRA Stay hungry, Stay grounded. hungry = highly motivated, resourceful, determined grounded = never become complacent, never stop improving
  • 6. WHAT IS NEEDED Know your client Know your competition Know your customers/ users Speak their language
  • 7. TIPS TO IMPLEMENT Different versions of Homepage Versions of Presentations Versions of social media intros Versions of social media covers Versions of email templates