Growth hacking is a faster way to get things done by trying multiple approaches to increase the odds of success. Facebook acquired Octazen, a Malaysian company skilled at scraping large amounts of data without detection, to generate social graphs that identify potential new connections among users' contacts. The key to growth hacking is maintaining a hungry and determined mindset while continuously improving and avoiding complacency.
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Growth hacking vs traditional marketing
2. What is Growth Hacking?
Faster way to
get things
done.
Increasing
odds by trying
multiple things.
3. Octazen:WhatThe Heck Did Facebook Just Buy Exactly,And Why?
Who is Octazen?
A Malaysian company that is very good at
scraping data at scale without being
detected
Why did FB acquire them?
The whole reason of the acquisition was because Octazen was a
startup that could generate a social graph by importing contacts from
different sources. Basically it could determine your long lost friends
and suggest that you re-connect with them using Facebook.
Now isn't this a Growth Hack!!!!
4. GROUND RULES
THE MANTRA
Stay hungry, Stay grounded.
hungry = highly motivated, resourceful, determined
grounded = never become complacent, never stop improving
6. WHAT IS NEEDED
Know your
client
Know your
competition
Know your
customers/
users
Speak their language
7. TIPS TO IMPLEMENT
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