Growth through self disruption - Benchmark by EBG - London 2017
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Time Inc. UK's Chief Marketing Officer discusses growing the company through self-disruption by interrogating the customer ecosystem. This involves understanding customers' needs and wants, assessing where the company has strengths and credibility, determining the potential size of new markets, and leveraging existing brand equity to expand into adjacent markets.
Growth through self disruption - Benchmark by EBG - London 2017
- 1. #EBG Hotspot WIFI: EBG #BenchmarkEBG Pwd: BenchmarkEBG INNOVATE / TIME INC UK: GROWTH THROUGH SELF-DISRUPTION MICHEL KOCH CHIEF MARKETING OFFICER TIME INC. UK @MKOCH75
- 5. WHAT WE DO
- 7. INTERROGATE THE ECOSYSTEM What do customers do & want? Where are we strong & credible? What is the size of prize & ROI?
- 8. LEVERAGING BRAND EQUITY TO GROW IN ADJACENT MARKETS