Guardian emails LinkedIn
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Guardian Professional Networks sent a series of 3 emails to new users over 14 days to welcome them. The open rates for the 2nd and 3rd emails were between 33-58% and 7-30% respectively. A new email template design was implemented which increased unique click to open rates by 2.36%.
Guardian emails LinkedIn
- 1. 1 Guardian Professional Networks: Updated welcome journey Email 1 real time Email 2 24 hours later Email 3 14 days later Email two: Open rate across all networks: 47-58% Click to open across all networks: 18- 30% Email three: Open rate across all networks: 33-44% Click to open rate across all networks: 7-17%
- 2. 2 New email template design and implementation 2.36% uplift in unique click to open rate