際際滷

際際滷Share a Scribd company logo

Guidance for ' i will if you will'

Download as PPT, PDF
P
Pham Hanh

This document discusses Earth Hour 2012 and its "I Will If You Will" campaign. The campaign aims to encourage ongoing environmental action beyond just the annual Earth Hour event. It works by having individuals and organizations publicly pledge to take environmental actions if certain participation goals are met. For example, a CEO might pledge to bike to work if a certain number of customers switch to paperless billing. The goals are designed to be mutually reinforcing and promote social sharing to expand the impact of sustainability commitments. The campaign capitalizes on Earth Hour's large international reach across social media and 135 countries to facilitate pledges and challenges between corporations, employees, and individuals.

1 of 10
Download to read offline
Earth Hour 2012 I Will If You Will
EARTH HOUR SO FAR In 2011 Earth Hour reached over 1.8 billion people, with more than 5200 cities and towns taking part in 135 countries across every continent. Beyond the Hour People needed the incentive to do more than just switch off their lights for an hour. Now We need to empower the community and show them that they are making a difference.
I WILL IF YOU WILL I WILL IF YOU WILL - consolidates Earth Hours growth Beyond the hour. Incentivises action Creates social capital Brings sustainability to the water cooler
I WILL IF YOU WILL A simple promise and a challenge Mass participation and mechanism for companies and people to take part Fun, viral, interesting Goes beyond the hour and gets people talking
CORPORATE EXAMPLE Pocoyo will...plant 10,000 trees if Pocoyo fans 10,000 play his online recycling game on pocoyo.com
CORPORATE EXAMPLE HSBC CEO I will cycle to work for a week If 50,000 customer convert to paperless banking 6
HOW ABOUT YOUR CORPORATE? A CEO, a director or a manager can challenge your staff with simple and feasible challenges. Just practice and follow up! A CEO can challenge your staff I will travel to work by bus once a week if you change to read electronic news Otherwise, you can call upon your staff to follow you like I will use cloth bags instead of plastic ones, will you do with me? 6
CAPITALISE ON REACH Social Media Media 135 country teams Corporates
I WILL IF YOU WILL A CEO can challenge his/her staff A corporate can challenge other corporates A staff can challenge his/her colleagues An individual can challenge their friends/families 8
Everyone has the power to change the world they live inWILL YOU? Everyone has the power to change the world they live in

More Related Content

Guidance for ' i will if you will'

  • 1. Earth Hour 2012 I Will If You Will
  • 2. EARTH HOUR SO FAR In 2011 Earth Hour reached over 1.8 billion people, with more than 5200 cities and towns taking part in 135 countries across every continent. Beyond the Hour People needed the incentive to do more than just switch off their lights for an hour. Now We need to empower the community and show them that they are making a difference.
  • 3. I WILL IF YOU WILL I WILL IF YOU WILL - consolidates Earth Hours growth Beyond the hour. Incentivises action Creates social capital Brings sustainability to the water cooler
  • 4. I WILL IF YOU WILL A simple promise and a challenge Mass participation and mechanism for companies and people to take part Fun, viral, interesting Goes beyond the hour and gets people talking
  • 5. CORPORATE EXAMPLE Pocoyo will...plant 10,000 trees if Pocoyo fans 10,000 play his online recycling game on pocoyo.com
  • 6. CORPORATE EXAMPLE HSBC CEO I will cycle to work for a week If 50,000 customer convert to paperless banking 6
  • 7. HOW ABOUT YOUR CORPORATE? A CEO, a director or a manager can challenge your staff with simple and feasible challenges. Just practice and follow up! A CEO can challenge your staff I will travel to work by bus once a week if you change to read electronic news Otherwise, you can call upon your staff to follow you like I will use cloth bags instead of plastic ones, will you do with me? 6
  • 8. CAPITALISE ON REACH Social Media Media 135 country teams Corporates
  • 9. I WILL IF YOU WILL A CEO can challenge his/her staff A corporate can challenge other corporates A staff can challenge his/her colleagues An individual can challenge their friends/families 8
  • 10. Everyone has the power to change the world they live inWILL YOU? Everyone has the power to change the world they live in