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Guide to Scanning for Change

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Center for the Future of Museums

This document provides guidance on scanning for change by identifying and monitoring changes over time. It discusses establishing a broad set of scanning sources, including both mainstream and fringe resources. It also covers applying scanning across categories like trends, events, and choices, as well as tracking the development of ideas and issues over time through implications wheels and other frameworks.

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Guide to Scanning for Change Prepared by:
Scanning Channel via: part one part two Learning Content Platforms: Primary Scanning Tool: Scanning 101: Identifying & Monitoring Change
Scanning is a term used to describe the disciplined monitoring of change over time This structured approach to actively building our knowledge base of drivers of change is the foundation of foresight and futures thinking . While there are formal ways to categorize and document our scanning efforts, this guide is more loosely structured around a simple goal: to change our behavior related to observing changes in areas critical to our future. What are we looking for when we scan? There is one major outcome and one major output to scanning. First, we are focused on expanding our knowledge base on a cross section of domains (e.g. demographics, technology, policy). The goal is to learn about new things! Second, we are looking to identify and share specific scan hits that might have relevance to the future of our industry or field. Judging Scanning Sources & Scan Hits In general terms our scanning sources (e.g. media brands, people, etc) and scan hits should be judged based on the following categories: Credibility Newness Degree of Uncertainty Degree of Impact Discovering a new trend or emerging concept via Time magazine or widely read industry publications is not proper scanning! We must expand our radar of resources for weak signals on emerging issues that could eventually change how we live in the world. Scanning 101
Applying Scanning Scanning can be applied across a wide spectrum. We may scan for personal reasons as lifelong learners. We may scan for insights as part of our own self directed professional development. Or we may scan to support strategic planning activities or scenarios. When used to support Planning or Scenario activities there are three possible results of a scan hit. It may: Confirm assumptions of one scenario outcome Diminish the likelihood of a particular scenario Create a new scenario to consider Scanning 101 How do I begin? Keep is Simple & Social The best way to start scanning is to avoid complicated scanning forms and processes. Just read more broadly and challenge yourself by learning about things that might intimidate you! And rather than do it alone, consider forming a scanning club that meets once a week or month to share top scan hits and discuss how they might have an impact on how you improve your products, processes or services.
"Brand You" Thoughts from Tom Peters Out-Read the Other Guy http://www.youtube.com/user/LittleBigThings#p/u/23/rijXiwAQnfI If you are looking for inspiration listen to Tom Peters advice: Out read everyone else!
S ocial (Demographics / Culture) T E E P Aging of Baby Boomers Mobile Computing New Type of Payment Transactions Distrust of Political Parties Carbon Pricing Schemes Value shifts Semantic Web (Smart Linked Data) Rise of BRIC Nations (Brazil, Russia, India & China) Changes to 501(c)3 Climate Change echnology conomic nvironment olitics Scanning across STEEP Categories First, we must be sure to scan widely across different domains. Sit down and imagine the various types of trends, emerging issues and/or events associated with the following STEEP categories (imagine buckets that you fill with scan hits!)
Trends Choices Events Plausible Future Most Likely Possible Futures Preferred Futures Scanning for Three Types of Change Second, imagine the spectrum of types of change that you might be observe. Trends are long term, gradual changes over time (e.g. aging). Events can be large or small but often lead to discontinuities and alternative futures. And finally Choices are reflected in decisions made by people and organizations that we might serve.
Mainstream Resources Industry News Industry Conferences Mainstream Media Mainstream Thinkers (Experts) Focus Groups [Confirm existing assumptions / Comfortable outcomes] Fringe Resources External News Individuals (Advocates) Research Centers Local Media Social Web (Blogs; Twitter, etc) Start ups [Challenges old assumptions; Uncomfortable/Overwhelming] Establishing a Broad Set of Sources Scanning Next we must constantly revise and expand our list of resources for scanning across two types of resources: more widely read mainstream resources and less commonly read fringe resources. Mainstream resources help us understand the maturing of issues, but often simply confirm existing assumptions rather than challenge us in how we see the world.
Atlantic Magazine ( RSS ) Arts and Letters Daily ( RSS ) BBC World News ( RSS ) Chronicle.edu CNN ( RSS ) CNET (US; Global) ( RSS ) Daily Republic Daily Newspaper Discovery ( RSS ) Economist ( RSS ) Guardian ( RSS ) Harpers ( RSS ) Huffington Post ( RSS ) KPPC (Radio) ( RSS ) SF Gate Chronicle ( RSS ) Times Herald ( RSS ) Time Magazine ( RSS ) Today Show USA Today ( RSS ) Vanity Fair ( RSS ) Washington Post ( RSS ) Wall Street Journal ( RSS ) List of Mainstream Resources The following starter list was compiled from resources submitted by workshop participants at Forecasting the Future of California Museums held on May 25, 2010 Local broadcast news Lucky Magazine Market Watch ( RSS ) MSNBC ( RSS ) National Geographic ( RSS ) National Public Radio ( RSS ) New York Times ( RSS ) New Yorker ( RSS ) Nightline ( RSS ) PBS Newshour ( RSS ) Public Policy Institute
Boing Boing Fast Company Wired Museum 2.0 blog Museum 3.0 blog Center for Future of Museums Dispatches LA Times Culture Monster Blog Google News US Census Youtube Paste Magazine Special interest / organization newsletters Make Magazine (DIY Culture) Blackbaud Conferences (Non-museums) London Review and Books Times Lit. Supplement La Republica (Rome) KCSM Jazz Radio Bookstore Magazine Rack! Non fiction books Gizmodo Aldaily.com Books and culture Podcasts: Robert Reich, Things you should know, Cartalk, This American Life, etc. Crooked timber Alistapard.org Trendwatch Chris Brogan Slash Dot (Blog) Download book previews Tyler Cowens Blog Grantmaker in the Arts Jon Stewarts Daily Show Steven Colbert Report Oxford American The Awl (online) Daily KOS LA ist LA Observed Daily Trojan The Superficial Fishbowl LA High Country News Slake Los Angeles TED TV Vogue.com Absolute Powers by John Powers Poyntner, Remensko Indie movies Metrodad (blog) Local political blogs Nation Pacifica Radio List of Fringe Resources The following starter list was compiled from resources submitted by workshop participants at Forecasting the Future of California Museums held on May 25, 2010 Orweb.cxlc.org Dailyfireball.net Working Mother Harvard Business Review Ron Heifetz (Adaptive leadership theory) Popular TV Shows Popular Events (state fair, festivals, etc) LA Weekly SSIR Chronicle of Philadelphia Sports radio Seattle PI online The Strangers (Seattle) College alumni, periodicals Life, etc. Snowboarder Magazine Art Journal Marin I.J. CA AA & Design Mamapedia Barrys Blog Marin Magazine Facebook Twitter LiveJournal Shipoffools.com Politico playbook GOOD magazine Reddit Easy Bay Express Interns! UCLA Urban Sensing program CAISE Exhibitfiles.org Informalsciences.org Kids National Geographic CAM e-News Mashable.com Westmuse Local newspapers Talk radio Historical documents Flyers in Berkeley College radio Concerts Chronicle of Philanthropy Visitors Studies journal Curator The Exhibitionist MMC Leadership theory literature Symphony magazine History Books
Limit of Possibility The Future as a Cone of Possibility Past Present Limit of Plausibility Scenario A Scenario B Scenario C Scenario D Scenario E Scenario F Scanning and the Cone of Plausibility Remember that scanning helps us avoid surprises by reducing the uncertainty of shock related to discontinuities in the world. Scanning wider than mainstream resources helps to fill that cone of plausibility!
Who is now involved? How has the amount of dedicated resources to grow the idea changed? Shifts in regulations, patents, company mergers or partnerships, et al? Interrelated with other scan hits? Is this change accelerating, or close to a tipping point ? Or is it stalling and not meeting expectations? What are implications both direct and indirect that might affect us? Tracking the Development of Ideas, Issues & Trends Questions for Tracking Development of Change As you progress in your scanning start to imagine key questions that you want to ask that might provide insight to the development of change over time. Is your scan hit a leading indicator event of change to come, or a much more concrete decision made by an incumbent that signals a new era has arrived?
Scanning Hit 1 st Order Implication 1 st Order Implication 1 st Order Implication 1 st Order Implication 2 nd Order Implication 2 nd Order Implication 2 nd Order Implication 2 nd Order Implication 2 nd Order Implication 2 nd Order Implication 2 nd Order Implication 2 nd Order Implication 3 rd Order Implication 3 rd Order Implication 3 rd Order Implication 3 rd Order Implication 3 rd Order Implication 3 rd Order Implication 3 rd Order Implication 3 rd Order Implication 3 rd Order Implication 3 rd Order Implication 3 rd Order Implication 3 rd Order Implication 3 rd Order Implication 3 rd Order Implication 3 rd Order Implication 3 rd Order Implication 1 st Order Implication 1 st Order Implication 2 nd Order Implication 2 nd Order Implication 2 nd Order Implication 2 nd Order Implication Scanning & Implications Wheel Eventually you might apply your scan hits to foundation foresight frameworks such as an implications wheel:
News Corp buys Digital Reader Company News Corp expands its digital offerings First newspaper to focus on E-Reader hardware News Corp purchases Dell News Corp begins to collapse, consolidate, and shut down brands National news becomes more competitive National news mergers result in Big 4: NYTimes, NewsCorp, NPR, and Google Example Scan Hit & extending implications Two potential outcomes of this scan hit extended into the future
Exploring Implications: Futures Wheel Scan hit summary Blue Arrows: Opportunities Financial (Investment, Revenue, Acquisition) Market (Expanded Segmentations) New Internal Skills & Capacities (Mashup services) New Behavior (More transactions) Green Arrows: Constraints Resources (Lack of; Higher Costs) Offerings (Cannibalize existing offerings) Market Size (e.g. Narrow Customer Segmentation) Policy Change (New Regulation is Introduced ) Wild cards (Product recall) When filling in implications, be sure to consider: Customer Company Co-workers New Product / Service Change in Marketplace
Scanning Channel via: part one part two Learning Content Platforms: Primary Scanning Tool: Scanning 101: Identifying & Monitoring Change
RSS Feed Really Simple Syndication By subscribing to RSS Feeds Primary Tool The best way to organize all of our scanning resources is to use a free web-based aggregator tool called Google Reader. This will allow to organize subscriptions to media outlets and also share within a group of friends and colleagues who also use Google Reader. Well begin by looking at Google Reader & the notion of RSS.
http://www.youtube.com/watch?v=VSPZ2Uu_X3Y Google Reader Explained Watch this fantastic video by Common Craft that helps explain Google Reader in Plain English.
Watch for logo variations!! RSS Explained Now learn about RSS or Really Simple Syndication And various RSS Platforms that automate feeds:
http://www.youtube.com/user/GoogleReaderHelp Google Reader More Resources The Official YouTube channel for Google Reader can be helpful in learning more about this tool!
Visit: google.com/reader Follow Sign up steps using any email address (e.g. aol.com) or your gmail.com Note: there are some benefits to having a gmail email linked to Reader for accessing other Google Applications. But it is not necessary. Having Trouble signing up? Search Youtube.com for: Google Reader Tutorials Google Reader Sign up Dive right in!! Learn by Doing!
1) Subscriptions 3) Content (Read Articles; Add Keyword Tags) 2) Share Items Identify the following sections: Subscribe Subscription List Friends (for Sharing) Google Reader Sections This is a cut-out version of the major sections for Reader (not to scale) Note!!! You can view by list (headlines only) or expanded (short text)!
Google is constantly updating its steps for Following People via its various applications including Buzz and Reader. It is best to follow the instructions and be aware of requests to email ALL of your contacts to follow you on Reader. In most cases you will want to select which colleagues (internally/externally) you wish to connect with via Reader. Note: They can only see what items you choose to Share Google Reader Share Settings [Public or Private/Select Groups] Google Buzz is a separate sharing option that includes Twitter, Facebook, et al including Reader. Learn how to follow People & Share
3) Share Items Sharing by one-click If you want to Share a scan hit with your network (of Followers) you simply click Share (or Unshare) inside the Google Reader box
Finding RSS Feeds As you find new web-based resources you want to look for the orange RSS icon. Most websites allow one-click subscription (automatically launches Reader). You can also copy link and past it in the Google Reader Add Subscription line.
Easy way to build your RSS List A quick way to build out your scanning resource base is to find curators on the web who are passionate about a particular topic. If they list a blog roll of sites they endorse you now have access to an A list of resources to explore!
Google Reader & Twitter RSS Feeds The next section will deal with Twitter! But before we dive into the land of Tweeting, note that you can use Google Reader as a way of pulling in Twitter accounts using. RSS!
Scanning Channel via: part one part two Learning Content Platforms: Primary Scanning Tool: Scanning 101: Identifying & Monitoring Change
How do you find the right conversations and communities using Beyond Reader We can also scan by watching and joining conversations on the web through Comment sections on blog sites, or through services such as like Twitter. ?
The most effective professional applications for Twitter connect people who like to share ideas and insights (not excessive updates on mundane personal aspects of their lives) Demystifying the Value of Tweeting! There are strong feelings of both love and spite towards Twitter! So lets focus on the professional applications of Tweeting!
Status updates I am Activities updates I am doing.. Insight updates I just read Three Types of Tweets or Status Updates
RT =Re-tweet @ = Name of Person / Organization Hash Tag (Events, People, Place, Campaign ) Tiny URL (External Links) Tweeting Language: RT, @, Hash Tags, Tiny URLs
Back Channel Conversations use tag or hash tags to allow people (who dont know each other) but are interesting in a particle event or topic to connect. #museweb, #artsedu, #edu, #museums Hash Tags and Back Channel Conversations Searching Twitter based on the #aam10 (LA Conference Hash Tag) See results on the next page!!!
Note: RT = R艶-意敬艶艶岳
What are useful tags for building connections in the museum community? Organizations Types of Arts Experiences Events (#aam10, #aam11, #cam)
Scanning Channel via: part one part two Learning Content Platforms: Primary Scanning Tool: Scanning 101: Identifying & Monitoring Change
Learning Content Platforms We can also scan and learn through one of the many emerging platforms for self-directed and social learning via podcasts, videos and slide deck presentations.
The challenge of 21st century education will be leveraging the abundant resources of the web this very long tail of interests into a circle of knowledge-building and sharing. Perhaps, Brown proposes, the formal curriculum of schools will encompass both a minimal core that gets at the essence of critical thinking, paired with passion-based learning, where kids connect to niche communities on the web, deeply exploring certain subjects. Brown envisions education becoming an act of re-creation and productive inquiry, that will form the basis for a new culture of learning. Video Lectures and Panels The next best thing to being in the presence of thought leaders is to watch them via video! While TED Talks have gained popularity there are dozens of video-based content sites on the web to explore!
際際滷 Share / Presentations Some people love to learn by reading through slide decks or presentations curated on a popular site called: 際際滷Share.

More Related Content

Guide to Scanning for Change

  • 1. Guide to Scanning for Change Prepared by:
  • 2. Scanning Channel via: part one part two Learning Content Platforms: Primary Scanning Tool: Scanning 101: Identifying & Monitoring Change
  • 3. Scanning is a term used to describe the disciplined monitoring of change over time This structured approach to actively building our knowledge base of drivers of change is the foundation of foresight and futures thinking . While there are formal ways to categorize and document our scanning efforts, this guide is more loosely structured around a simple goal: to change our behavior related to observing changes in areas critical to our future. What are we looking for when we scan? There is one major outcome and one major output to scanning. First, we are focused on expanding our knowledge base on a cross section of domains (e.g. demographics, technology, policy). The goal is to learn about new things! Second, we are looking to identify and share specific scan hits that might have relevance to the future of our industry or field. Judging Scanning Sources & Scan Hits In general terms our scanning sources (e.g. media brands, people, etc) and scan hits should be judged based on the following categories: Credibility Newness Degree of Uncertainty Degree of Impact Discovering a new trend or emerging concept via Time magazine or widely read industry publications is not proper scanning! We must expand our radar of resources for weak signals on emerging issues that could eventually change how we live in the world. Scanning 101
  • 4. Applying Scanning Scanning can be applied across a wide spectrum. We may scan for personal reasons as lifelong learners. We may scan for insights as part of our own self directed professional development. Or we may scan to support strategic planning activities or scenarios. When used to support Planning or Scenario activities there are three possible results of a scan hit. It may: Confirm assumptions of one scenario outcome Diminish the likelihood of a particular scenario Create a new scenario to consider Scanning 101 How do I begin? Keep is Simple & Social The best way to start scanning is to avoid complicated scanning forms and processes. Just read more broadly and challenge yourself by learning about things that might intimidate you! And rather than do it alone, consider forming a scanning club that meets once a week or month to share top scan hits and discuss how they might have an impact on how you improve your products, processes or services.
  • 5. "Brand You" Thoughts from Tom Peters Out-Read the Other Guy http://www.youtube.com/user/LittleBigThings#p/u/23/rijXiwAQnfI If you are looking for inspiration listen to Tom Peters advice: Out read everyone else!
  • 6. S ocial (Demographics / Culture) T E E P Aging of Baby Boomers Mobile Computing New Type of Payment Transactions Distrust of Political Parties Carbon Pricing Schemes Value shifts Semantic Web (Smart Linked Data) Rise of BRIC Nations (Brazil, Russia, India & China) Changes to 501(c)3 Climate Change echnology conomic nvironment olitics Scanning across STEEP Categories First, we must be sure to scan widely across different domains. Sit down and imagine the various types of trends, emerging issues and/or events associated with the following STEEP categories (imagine buckets that you fill with scan hits!)
  • 7. Trends Choices Events Plausible Future Most Likely Possible Futures Preferred Futures Scanning for Three Types of Change Second, imagine the spectrum of types of change that you might be observe. Trends are long term, gradual changes over time (e.g. aging). Events can be large or small but often lead to discontinuities and alternative futures. And finally Choices are reflected in decisions made by people and organizations that we might serve.
  • 8. Mainstream Resources Industry News Industry Conferences Mainstream Media Mainstream Thinkers (Experts) Focus Groups [Confirm existing assumptions / Comfortable outcomes] Fringe Resources External News Individuals (Advocates) Research Centers Local Media Social Web (Blogs; Twitter, etc) Start ups [Challenges old assumptions; Uncomfortable/Overwhelming] Establishing a Broad Set of Sources Scanning Next we must constantly revise and expand our list of resources for scanning across two types of resources: more widely read mainstream resources and less commonly read fringe resources. Mainstream resources help us understand the maturing of issues, but often simply confirm existing assumptions rather than challenge us in how we see the world.
  • 9. Atlantic Magazine ( RSS ) Arts and Letters Daily ( RSS ) BBC World News ( RSS ) Chronicle.edu CNN ( RSS ) CNET (US; Global) ( RSS ) Daily Republic Daily Newspaper Discovery ( RSS ) Economist ( RSS ) Guardian ( RSS ) Harpers ( RSS ) Huffington Post ( RSS ) KPPC (Radio) ( RSS ) SF Gate Chronicle ( RSS ) Times Herald ( RSS ) Time Magazine ( RSS ) Today Show USA Today ( RSS ) Vanity Fair ( RSS ) Washington Post ( RSS ) Wall Street Journal ( RSS ) List of Mainstream Resources The following starter list was compiled from resources submitted by workshop participants at Forecasting the Future of California Museums held on May 25, 2010 Local broadcast news Lucky Magazine Market Watch ( RSS ) MSNBC ( RSS ) National Geographic ( RSS ) National Public Radio ( RSS ) New York Times ( RSS ) New Yorker ( RSS ) Nightline ( RSS ) PBS Newshour ( RSS ) Public Policy Institute
  • 10. Boing Boing Fast Company Wired Museum 2.0 blog Museum 3.0 blog Center for Future of Museums Dispatches LA Times Culture Monster Blog Google News US Census Youtube Paste Magazine Special interest / organization newsletters Make Magazine (DIY Culture) Blackbaud Conferences (Non-museums) London Review and Books Times Lit. Supplement La Republica (Rome) KCSM Jazz Radio Bookstore Magazine Rack! Non fiction books Gizmodo Aldaily.com Books and culture Podcasts: Robert Reich, Things you should know, Cartalk, This American Life, etc. Crooked timber Alistapard.org Trendwatch Chris Brogan Slash Dot (Blog) Download book previews Tyler Cowens Blog Grantmaker in the Arts Jon Stewarts Daily Show Steven Colbert Report Oxford American The Awl (online) Daily KOS LA ist LA Observed Daily Trojan The Superficial Fishbowl LA High Country News Slake Los Angeles TED TV Vogue.com Absolute Powers by John Powers Poyntner, Remensko Indie movies Metrodad (blog) Local political blogs Nation Pacifica Radio List of Fringe Resources The following starter list was compiled from resources submitted by workshop participants at Forecasting the Future of California Museums held on May 25, 2010 Orweb.cxlc.org Dailyfireball.net Working Mother Harvard Business Review Ron Heifetz (Adaptive leadership theory) Popular TV Shows Popular Events (state fair, festivals, etc) LA Weekly SSIR Chronicle of Philadelphia Sports radio Seattle PI online The Strangers (Seattle) College alumni, periodicals Life, etc. Snowboarder Magazine Art Journal Marin I.J. CA AA & Design Mamapedia Barrys Blog Marin Magazine Facebook Twitter LiveJournal Shipoffools.com Politico playbook GOOD magazine Reddit Easy Bay Express Interns! UCLA Urban Sensing program CAISE Exhibitfiles.org Informalsciences.org Kids National Geographic CAM e-News Mashable.com Westmuse Local newspapers Talk radio Historical documents Flyers in Berkeley College radio Concerts Chronicle of Philanthropy Visitors Studies journal Curator The Exhibitionist MMC Leadership theory literature Symphony magazine History Books
  • 11. Limit of Possibility The Future as a Cone of Possibility Past Present Limit of Plausibility Scenario A Scenario B Scenario C Scenario D Scenario E Scenario F Scanning and the Cone of Plausibility Remember that scanning helps us avoid surprises by reducing the uncertainty of shock related to discontinuities in the world. Scanning wider than mainstream resources helps to fill that cone of plausibility!
  • 12. Who is now involved? How has the amount of dedicated resources to grow the idea changed? Shifts in regulations, patents, company mergers or partnerships, et al? Interrelated with other scan hits? Is this change accelerating, or close to a tipping point ? Or is it stalling and not meeting expectations? What are implications both direct and indirect that might affect us? Tracking the Development of Ideas, Issues & Trends Questions for Tracking Development of Change As you progress in your scanning start to imagine key questions that you want to ask that might provide insight to the development of change over time. Is your scan hit a leading indicator event of change to come, or a much more concrete decision made by an incumbent that signals a new era has arrived?
  • 13. Scanning Hit 1 st Order Implication 1 st Order Implication 1 st Order Implication 1 st Order Implication 2 nd Order Implication 2 nd Order Implication 2 nd Order Implication 2 nd Order Implication 2 nd Order Implication 2 nd Order Implication 2 nd Order Implication 2 nd Order Implication 3 rd Order Implication 3 rd Order Implication 3 rd Order Implication 3 rd Order Implication 3 rd Order Implication 3 rd Order Implication 3 rd Order Implication 3 rd Order Implication 3 rd Order Implication 3 rd Order Implication 3 rd Order Implication 3 rd Order Implication 3 rd Order Implication 3 rd Order Implication 3 rd Order Implication 3 rd Order Implication 1 st Order Implication 1 st Order Implication 2 nd Order Implication 2 nd Order Implication 2 nd Order Implication 2 nd Order Implication Scanning & Implications Wheel Eventually you might apply your scan hits to foundation foresight frameworks such as an implications wheel:
  • 14. News Corp buys Digital Reader Company News Corp expands its digital offerings First newspaper to focus on E-Reader hardware News Corp purchases Dell News Corp begins to collapse, consolidate, and shut down brands National news becomes more competitive National news mergers result in Big 4: NYTimes, NewsCorp, NPR, and Google Example Scan Hit & extending implications Two potential outcomes of this scan hit extended into the future
  • 15. Exploring Implications: Futures Wheel Scan hit summary Blue Arrows: Opportunities Financial (Investment, Revenue, Acquisition) Market (Expanded Segmentations) New Internal Skills & Capacities (Mashup services) New Behavior (More transactions) Green Arrows: Constraints Resources (Lack of; Higher Costs) Offerings (Cannibalize existing offerings) Market Size (e.g. Narrow Customer Segmentation) Policy Change (New Regulation is Introduced ) Wild cards (Product recall) When filling in implications, be sure to consider: Customer Company Co-workers New Product / Service Change in Marketplace
  • 16. Scanning Channel via: part one part two Learning Content Platforms: Primary Scanning Tool: Scanning 101: Identifying & Monitoring Change
  • 17. RSS Feed Really Simple Syndication By subscribing to RSS Feeds Primary Tool The best way to organize all of our scanning resources is to use a free web-based aggregator tool called Google Reader. This will allow to organize subscriptions to media outlets and also share within a group of friends and colleagues who also use Google Reader. Well begin by looking at Google Reader & the notion of RSS.
  • 18. http://www.youtube.com/watch?v=VSPZ2Uu_X3Y Google Reader Explained Watch this fantastic video by Common Craft that helps explain Google Reader in Plain English.
  • 19. Watch for logo variations!! RSS Explained Now learn about RSS or Really Simple Syndication And various RSS Platforms that automate feeds:
  • 20. http://www.youtube.com/user/GoogleReaderHelp Google Reader More Resources The Official YouTube channel for Google Reader can be helpful in learning more about this tool!
  • 21. Visit: google.com/reader Follow Sign up steps using any email address (e.g. aol.com) or your gmail.com Note: there are some benefits to having a gmail email linked to Reader for accessing other Google Applications. But it is not necessary. Having Trouble signing up? Search Youtube.com for: Google Reader Tutorials Google Reader Sign up Dive right in!! Learn by Doing!
  • 22. 1) Subscriptions 3) Content (Read Articles; Add Keyword Tags) 2) Share Items Identify the following sections: Subscribe Subscription List Friends (for Sharing) Google Reader Sections This is a cut-out version of the major sections for Reader (not to scale) Note!!! You can view by list (headlines only) or expanded (short text)!
  • 23. Google is constantly updating its steps for Following People via its various applications including Buzz and Reader. It is best to follow the instructions and be aware of requests to email ALL of your contacts to follow you on Reader. In most cases you will want to select which colleagues (internally/externally) you wish to connect with via Reader. Note: They can only see what items you choose to Share Google Reader Share Settings [Public or Private/Select Groups] Google Buzz is a separate sharing option that includes Twitter, Facebook, et al including Reader. Learn how to follow People & Share
  • 24. 3) Share Items Sharing by one-click If you want to Share a scan hit with your network (of Followers) you simply click Share (or Unshare) inside the Google Reader box
  • 25. Finding RSS Feeds As you find new web-based resources you want to look for the orange RSS icon. Most websites allow one-click subscription (automatically launches Reader). You can also copy link and past it in the Google Reader Add Subscription line.
  • 26. Easy way to build your RSS List A quick way to build out your scanning resource base is to find curators on the web who are passionate about a particular topic. If they list a blog roll of sites they endorse you now have access to an A list of resources to explore!
  • 27. Google Reader & Twitter RSS Feeds The next section will deal with Twitter! But before we dive into the land of Tweeting, note that you can use Google Reader as a way of pulling in Twitter accounts using. RSS!
  • 28. Scanning Channel via: part one part two Learning Content Platforms: Primary Scanning Tool: Scanning 101: Identifying & Monitoring Change
  • 29. How do you find the right conversations and communities using Beyond Reader We can also scan by watching and joining conversations on the web through Comment sections on blog sites, or through services such as like Twitter. ?
  • 30. The most effective professional applications for Twitter connect people who like to share ideas and insights (not excessive updates on mundane personal aspects of their lives) Demystifying the Value of Tweeting! There are strong feelings of both love and spite towards Twitter! So lets focus on the professional applications of Tweeting!
  • 31. Status updates I am Activities updates I am doing.. Insight updates I just read Three Types of Tweets or Status Updates
  • 32. RT =Re-tweet @ = Name of Person / Organization Hash Tag (Events, People, Place, Campaign ) Tiny URL (External Links) Tweeting Language: RT, @, Hash Tags, Tiny URLs
  • 33. Back Channel Conversations use tag or hash tags to allow people (who dont know each other) but are interesting in a particle event or topic to connect. #museweb, #artsedu, #edu, #museums Hash Tags and Back Channel Conversations Searching Twitter based on the #aam10 (LA Conference Hash Tag) See results on the next page!!!
  • 34. Note: RT = R艶-意敬艶艶岳
  • 35. What are useful tags for building connections in the museum community? Organizations Types of Arts Experiences Events (#aam10, #aam11, #cam)
  • 36. Scanning Channel via: part one part two Learning Content Platforms: Primary Scanning Tool: Scanning 101: Identifying & Monitoring Change
  • 37. Learning Content Platforms We can also scan and learn through one of the many emerging platforms for self-directed and social learning via podcasts, videos and slide deck presentations.
  • 38. The challenge of 21st century education will be leveraging the abundant resources of the web this very long tail of interests into a circle of knowledge-building and sharing. Perhaps, Brown proposes, the formal curriculum of schools will encompass both a minimal core that gets at the essence of critical thinking, paired with passion-based learning, where kids connect to niche communities on the web, deeply exploring certain subjects. Brown envisions education becoming an act of re-creation and productive inquiry, that will form the basis for a new culture of learning. Video Lectures and Panels The next best thing to being in the presence of thought leaders is to watch them via video! While TED Talks have gained popularity there are dozens of video-based content sites on the web to explore!
  • 39. 際際滷 Share / Presentations Some people love to learn by reading through slide decks or presentations curated on a popular site called: 際際滷Share.