際際滷

際際滷Share a Scribd company logo

GuideToNativeAdvertisingHCMG

Mitchell Olszewski
Mitchell Olszewski

This document provides an overview of native advertising. It begins with a definition and history of native advertising, explaining how it is integrated advertising content designed to look like normal site content. It then discusses the types of native advertising units and provides examples. The document notes that native advertising is growing as consumers prefer valuable content over interruptive ads. It concludes by outlining the benefits of native advertising for advertisers, such as higher brand engagement and intent to purchase.

1 of 18
Download to read offline
1 native advertising the guide to 息2014 Houston Chronicle Media Group Chron.com / info@chron.com
2 There is a renaissance underway in digital advertising that is driving brands, publishers and consumers to communicate with each other in more personal and natural ways. Native advertising is an important piece of this evaluation. - Patrick Albano, Yahoo
3 What is Native Advertising? History of Native Advertising Types of Native Advertising Native Advertising Going Forward Chron.com Native Options 04 09 12 14 15
4 A dvertising is constantly adapting in order to reach audiences in new ways. In an evolving marketplace where different types of content and media are integrated in to our daily lives, the need for advertistements in the form of content that provide value alongside the content were already choosing becomes paramount. N ative advertising has emerged both as an exciting new way for digital marketers to engage with the consumer, and as a new source of advertising revenue for publishers. Older formats of display advertising live in the margins and compete with each other for the users attention. However, native advertising is unique in that it lives within the space where users are already consuming online content. It prevails by providing something of value to the user experience in the form of entertainment, information or meaningful insights while still offering a product, service or point of view. Native Ads Are Viewed More than banner ads2 53% DesktopNativeAd MobileNativeAd 1. Dedicated Media - The Power of Native Advertising http://www.dedicatedmedia.com/articles/the-power-of-native-advertising
5 are contextually relevant, fully branded custom content that are integrated seamlessly into the overall design of the host site so that they look and feel like a part of the publishers editorial stream. Unlike traditional forms of display advertising, a native ad does not sit in a banner placement or as an overlay that interrupts the site, Native Advertisements but is rather highly targeted and delivered into the flow of the users experience in a user-initiated, non- interruptive way. It is important to note that native ads do not attempt to blur the lines between editorial and advertising. The publisher and advertiser must clearly label the ad unit as a branded or sponsored message and the consumer should be able to distinguish between paid advertising and editorial content. [Its] a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.3 3. Sharethrough CEO Dan Greenberg
6 Form Is the advertisement consistent with the overall design of the page that it is on? How well is it integrated into the viewers activity stream Function Is the function of the ad consistent with placements similar to its content type? How well does it evoke a similar experience to comparable content? Integration Is the ad integrated well-enough into the page, that it blends into its surroundings? Buying & Targeting Is the ad being bought exclusively for a website, or for a network of sites, and how does that align with its available targeting options? Measurement What kind of data is available for measuring the ads success? Disclosure Is the advertisement being properly disclosed to viewers as paid for content? Source: All info from HubShout - What is Native Adverticing and How Does It Impact Consumers? http://hubshout.com/?What-is-Native-Advertising-and-How-Does-It-Impact-Consumers-A-Statistical-Survey&AID=1178 before considering native advertising. The Interactive Advertising Bureau identifies native advertising by using the following questions: Ask Yourself
7 According to Flite.com, the reason top publishers are turning to native advertising is because it allows advertisers to use publisher brand equity and audience to influence advertiser brand perception.4 This has a powerful effect of stimulating a higher level of engagement while maintaining trust between user and brand. By changing their messages from unwelcome interruptions to a natural, integral part of how people consume information, advertisers can deliver high- quality articles that feel more like featured stories. This offers brands the opportunity to interact and engage with consumers in the online places where they are already spending most of their time while genuinely improving the user experience. Since native ads are user initiated, users opt to engage with editorial content that is generally just as compelling as the rest of the sites content and actually holds value with them. Ultimately, this interaction results in stronger consumer/brand relationships, increasing brand affinity. Furthermore, the transparent disclosure of the sponsored post garners trust between the publisher/advertiser and the consumer. Consumers dont seem to care one way or another if the content they are viewing is sponsored or not, as long as brands continue to publish content that is interesting and entertaining. Content Drives Interaction Between User &Brand 4. Flite.com - 9 Examples of native Advertising http://www.flite.com/downloads/Flite-Native-Ads_eBook.pdf
8 Native advertising has deep roots in all forms of modern media. Although it is a groundbreaking approach to digital advertising, it is not a new concept but rather it is being transformed into the digital space. From the newspaper and magazine advertorial to paid programming/infomercials on broadcast TV and sponsored radio broadcasts, sponsored content can be found throughout the history of media. Most web users are very familiar with the sponsored search results that appear on the top and right sides of Google, Bing and Yahoo! search results pages, which were arguably the very first form of native advertising online. Social networks such as Facebook, Instagram and Twitter have since followed suit by creating native advertising platforms that allow advertisers to reach their customers in a much less obtrusive way by offering content that is relevant to the user within the normal stream of content that was previously generated by their friends. Consumers are increasingly turned off by traditional interruptive ad experiences such as banners, boxes, buttons and pop-ups, ignoring 99.8% of the ads displayed to them online.5 Therefore, it is imperative that branded content remain consistently integrated with the user experience and visual design of a publishers site. Additionally, with the advent of mobile devices where traditional display advertising is incompatible, technology has called for a more robust, scalable medium that is also content driven in a format and style that consumers find acceptable. The future of digital marketing is going to be native, says Forbes Insights. This is because it offers brands the opportunity to captivate their target audience and make them want to find out more. Forbes Insights goes on to say, creativity is evolving alongside the native medium [and] together they are producing a new, direct way for brands to connect and entertain audiences across the web.6 history of Native Advertising 5. Solve Media - Native Advertising In Context http://news.solvemedia.com/post/37787487410/native-advertising-in-context-infographic 6. Forbes Insights in association with Sharethrough Going Native http://www.sharethrough.com/wp-content/uploads/2014/03/ForbesInsights_ Sharethrough_GoingNative.pdf
9 Interruptive and more integrated with the user experience Advertisers and publishers aspire to deliver paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong.7 7. IAB - The Native Advertising Playbook http://www.iab.net/media/file/IAB-Native-Advertising-Playbook2.pdf there are two traits common to all native ads Aim to be Less A statement which indicates that the native ad is content that has been paid for by an advertiser. Common language includes sponsored content, promoted content, advertisement, etc. Disclosure Language
10 Paid Search Units Paid search ads are promoted direct-response ads that appear along with search results. These ads are presented in a format and layout similar to organic results, except that they are indicated to be sponsored. The Interactive Advertising Bureau defines six core types of native ad units in its Native Advertising Playbook In-Feed Units In feed-ads can take on two forms: 1. Sponsored articles/content comprised of sponsored content that simply mirrors the form and function of other content available in a feed 2. In-feed promotions appear in-stream, but instead of being content ads they focus on direct response and link to content off of the site. Types of Native Advertising Forbes Yahoo Facebook Yahoo Google Bing
11 Recommendation Widgets Recommendation widgets allow sites to monetize their traffic by recommending content via a widget. Advertisers can then spend to have a preview of their content featured in these widgets. One big difference in this category is that many of the other native ad units mimic surrounding content for a more native feel. Recommendation widgets take the opposite approachthey tend to always look the same, even from site to site. The native experience for these widgets then comes from the consistent user experience across many sites, which allows them to still blend in to some degree. Promoted Listings Promoted listings are a type of direct response ad that matches the browsing experience that is somewhat similar to in-feed promotions and paid search ads. These ads have their own category because they are found on sites that do not have traditional editorial content. The native product promotion on shopping sites like Etsy and Amazon are examples of this type of native ad. Types of Native Advertising continued... Taboola Disqus Gravity Etsy amazon Google
12 Types of Native Advertising continued... In-Ad with Native Element Units Some native ads are simply too specific to a platform to be contained in a group. These ads are obviously native, but are too custom to be contained in one of the above types. Examples include Spotify and Pandoras sponsored playlists, as well as Flipboards signature native ads. As the industry evolves, new native ad categories will likely emerge from the most prevalent in this bunch. Custom or Cant Be Contained These are native ads that do not fit neatly within any of the above groups. They are simply too platform-specific and too custom to be contained in any category. Custom platforms such as Spotify and Pandora playlists, Tumblr and Flipboard are some examples of native ads that cant be contained. EA Martini Media Onespot hearst spotify pandora Images and Examples from IAB - Native Advertising Playbook http://www.iab.net/media/file/IAB-Native-Advertising-Playbook2.pdf All other info from Flite.com - The Six Core Types of Native Ads http://blog.flite.com/home/2014/3/25/the-six-core-types-of-native-ads#.VBM1nMJdWZI
13 Native advertising is the newest evolution in online marketing and it is clearly here to stay. Native benefits both advertisers and consumers alike, helping to form a different kind of relationship between the two that is more mutually beneficial than traditional forms of display advertising. Consumers looked at sponsored content 53 percent more frequently than banner ads. Native ads generated 9 percent higher brand affinity lift and 18 percent higher purchase intent response than banners.8 Advertisements are no longer locked solely in the right rail or leaderboard ad spaces of the publishers website and can now be integrated into the users natural activity stream of content. Users are 67.2% more willing to click on and interact with sponsored articles than banner ads9 because they actually provide the user with valuable content that is entertaining, informative or in tune with their daily lives. Native Advertising Going Forward 8. IPG Media Lab and Sharethrough http://www.sharethrough.com/2013/05/infographic-native-advertising-effectiveness-study-by-ipg-media-labs/ 9. HubShout - What is Native Advertising and How Does It Impact Consumers? http://hubshout.com/?What-is-Native-Advertising-and-How-Does-It- Impact-Consumers-A-Statistical-Survey&AID=1178
14 In tune with peoples lives, what theyre thinking about now Answers questions Provides information Provides entertainment.an escape Touches peoples emotions.positive or negative. Be bold! Connects with categories that are critical to their everyday lives Food, home, health, education, auto, and doing stuff What is Valueable Native Content?
15 Creatively placed articles on relevant websites with high value content will help to make more customers aware of the products and services offered by the brand that is sponsoring the article. This increases brand awareness while helping to generate leads at the top of the traditional sales funnel as well as helping to convert existing and new customers at the bottom of the sales funnel. Most publications have begun or are planning to offer native advertising on their digital site, proving that the trend is being increasingly integrated into brands overall marketing efforts. Moreover, 70% of internet users say that they would rather learn about products through content rather than through traditional advertisements10 , solidifying native advertising as a revolutionary marketing strategy that will continue to be a crucial part of an advertisers marketing plan for the foreseeable future. what is Valueable Native Content? 10. MDG Advertising http://www.mdgadvertising.com/blog/the-shift-to-native-advertising-in-marketing-infographic/
16 Higher Brand Engagement - 70% of consumers prefer to learn about products through content, spending on average 3x the average TV commercial with the content in native ads and your brand Higher Click Through Rates - Increase response rates by up to 30x including sharing of your native program via social media for a multiplier effect Higher Intent to Purchase - Consumers who view your native advertising have a 53% higher intent to purchase your goods or services How does native advertising benefit advertisers? Sources: MDG Advertising http://www.mdgadvertising.com/blog/the-shift-to-native-advertising-in-marketing-infographic/ Dedicated Media The Power of Native Advertising http://www.dedicatedmedia.com/articles/the-power-of-native-advertising IPG Media Lab & Sharethrough http:// www.iab.net/media/file/Sharethrough-IPG-Infographic-11x17-CMYK_nobleeds.pdf
17 Designed to give your brand maximum exposure, Hearst premium native advertising program places your sponsored message where the most consumers enter the site. Placements are located on the Homepage immediately below the breaking news story of the day, as well as available on Desktop and Mobile. Advertisers can target consumers engaged with specific categories of content or across our national network of 1600 sites with the Hearst Premium Native Advertising Program. Chrons Native Offerings
18 Pricing and Metric Strategies CPM Cost per thousand impression is a common currency but doesnt capture the key value point of social native advertising of social shares and quality of impressions (accidental click versus reading article, sharing with friends). Sponsorships Pricing is more of an art than science. It is value-based pricing but may end up with higher CPMs vs other pricing models and it may not be sustainable. Bundling Value-based pricing but if it is used effectively can achieve client goals by matching inventory to consumer purchase journey stage in the sales funnel. Are you looking to brainstorm ideas on your native advertising campaign? Contact the experts at Houston Chronicle Media Group marketing@chron.com 713-489-1415 Chrons Native Advertising

More Related Content

GuideToNativeAdvertisingHCMG

  • 1. 1 native advertising the guide to 息2014 Houston Chronicle Media Group Chron.com / info@chron.com
  • 2. 2 There is a renaissance underway in digital advertising that is driving brands, publishers and consumers to communicate with each other in more personal and natural ways. Native advertising is an important piece of this evaluation. - Patrick Albano, Yahoo
  • 3. 3 What is Native Advertising? History of Native Advertising Types of Native Advertising Native Advertising Going Forward Chron.com Native Options 04 09 12 14 15
  • 4. 4 A dvertising is constantly adapting in order to reach audiences in new ways. In an evolving marketplace where different types of content and media are integrated in to our daily lives, the need for advertistements in the form of content that provide value alongside the content were already choosing becomes paramount. N ative advertising has emerged both as an exciting new way for digital marketers to engage with the consumer, and as a new source of advertising revenue for publishers. Older formats of display advertising live in the margins and compete with each other for the users attention. However, native advertising is unique in that it lives within the space where users are already consuming online content. It prevails by providing something of value to the user experience in the form of entertainment, information or meaningful insights while still offering a product, service or point of view. Native Ads Are Viewed More than banner ads2 53% DesktopNativeAd MobileNativeAd 1. Dedicated Media - The Power of Native Advertising http://www.dedicatedmedia.com/articles/the-power-of-native-advertising
  • 5. 5 are contextually relevant, fully branded custom content that are integrated seamlessly into the overall design of the host site so that they look and feel like a part of the publishers editorial stream. Unlike traditional forms of display advertising, a native ad does not sit in a banner placement or as an overlay that interrupts the site, Native Advertisements but is rather highly targeted and delivered into the flow of the users experience in a user-initiated, non- interruptive way. It is important to note that native ads do not attempt to blur the lines between editorial and advertising. The publisher and advertiser must clearly label the ad unit as a branded or sponsored message and the consumer should be able to distinguish between paid advertising and editorial content. [Its] a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.3 3. Sharethrough CEO Dan Greenberg
  • 6. 6 Form Is the advertisement consistent with the overall design of the page that it is on? How well is it integrated into the viewers activity stream Function Is the function of the ad consistent with placements similar to its content type? How well does it evoke a similar experience to comparable content? Integration Is the ad integrated well-enough into the page, that it blends into its surroundings? Buying & Targeting Is the ad being bought exclusively for a website, or for a network of sites, and how does that align with its available targeting options? Measurement What kind of data is available for measuring the ads success? Disclosure Is the advertisement being properly disclosed to viewers as paid for content? Source: All info from HubShout - What is Native Adverticing and How Does It Impact Consumers? http://hubshout.com/?What-is-Native-Advertising-and-How-Does-It-Impact-Consumers-A-Statistical-Survey&AID=1178 before considering native advertising. The Interactive Advertising Bureau identifies native advertising by using the following questions: Ask Yourself
  • 7. 7 According to Flite.com, the reason top publishers are turning to native advertising is because it allows advertisers to use publisher brand equity and audience to influence advertiser brand perception.4 This has a powerful effect of stimulating a higher level of engagement while maintaining trust between user and brand. By changing their messages from unwelcome interruptions to a natural, integral part of how people consume information, advertisers can deliver high- quality articles that feel more like featured stories. This offers brands the opportunity to interact and engage with consumers in the online places where they are already spending most of their time while genuinely improving the user experience. Since native ads are user initiated, users opt to engage with editorial content that is generally just as compelling as the rest of the sites content and actually holds value with them. Ultimately, this interaction results in stronger consumer/brand relationships, increasing brand affinity. Furthermore, the transparent disclosure of the sponsored post garners trust between the publisher/advertiser and the consumer. Consumers dont seem to care one way or another if the content they are viewing is sponsored or not, as long as brands continue to publish content that is interesting and entertaining. Content Drives Interaction Between User &Brand 4. Flite.com - 9 Examples of native Advertising http://www.flite.com/downloads/Flite-Native-Ads_eBook.pdf
  • 8. 8 Native advertising has deep roots in all forms of modern media. Although it is a groundbreaking approach to digital advertising, it is not a new concept but rather it is being transformed into the digital space. From the newspaper and magazine advertorial to paid programming/infomercials on broadcast TV and sponsored radio broadcasts, sponsored content can be found throughout the history of media. Most web users are very familiar with the sponsored search results that appear on the top and right sides of Google, Bing and Yahoo! search results pages, which were arguably the very first form of native advertising online. Social networks such as Facebook, Instagram and Twitter have since followed suit by creating native advertising platforms that allow advertisers to reach their customers in a much less obtrusive way by offering content that is relevant to the user within the normal stream of content that was previously generated by their friends. Consumers are increasingly turned off by traditional interruptive ad experiences such as banners, boxes, buttons and pop-ups, ignoring 99.8% of the ads displayed to them online.5 Therefore, it is imperative that branded content remain consistently integrated with the user experience and visual design of a publishers site. Additionally, with the advent of mobile devices where traditional display advertising is incompatible, technology has called for a more robust, scalable medium that is also content driven in a format and style that consumers find acceptable. The future of digital marketing is going to be native, says Forbes Insights. This is because it offers brands the opportunity to captivate their target audience and make them want to find out more. Forbes Insights goes on to say, creativity is evolving alongside the native medium [and] together they are producing a new, direct way for brands to connect and entertain audiences across the web.6 history of Native Advertising 5. Solve Media - Native Advertising In Context http://news.solvemedia.com/post/37787487410/native-advertising-in-context-infographic 6. Forbes Insights in association with Sharethrough Going Native http://www.sharethrough.com/wp-content/uploads/2014/03/ForbesInsights_ Sharethrough_GoingNative.pdf
  • 9. 9 Interruptive and more integrated with the user experience Advertisers and publishers aspire to deliver paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong.7 7. IAB - The Native Advertising Playbook http://www.iab.net/media/file/IAB-Native-Advertising-Playbook2.pdf there are two traits common to all native ads Aim to be Less A statement which indicates that the native ad is content that has been paid for by an advertiser. Common language includes sponsored content, promoted content, advertisement, etc. Disclosure Language
  • 10. 10 Paid Search Units Paid search ads are promoted direct-response ads that appear along with search results. These ads are presented in a format and layout similar to organic results, except that they are indicated to be sponsored. The Interactive Advertising Bureau defines six core types of native ad units in its Native Advertising Playbook In-Feed Units In feed-ads can take on two forms: 1. Sponsored articles/content comprised of sponsored content that simply mirrors the form and function of other content available in a feed 2. In-feed promotions appear in-stream, but instead of being content ads they focus on direct response and link to content off of the site. Types of Native Advertising Forbes Yahoo Facebook Yahoo Google Bing
  • 11. 11 Recommendation Widgets Recommendation widgets allow sites to monetize their traffic by recommending content via a widget. Advertisers can then spend to have a preview of their content featured in these widgets. One big difference in this category is that many of the other native ad units mimic surrounding content for a more native feel. Recommendation widgets take the opposite approachthey tend to always look the same, even from site to site. The native experience for these widgets then comes from the consistent user experience across many sites, which allows them to still blend in to some degree. Promoted Listings Promoted listings are a type of direct response ad that matches the browsing experience that is somewhat similar to in-feed promotions and paid search ads. These ads have their own category because they are found on sites that do not have traditional editorial content. The native product promotion on shopping sites like Etsy and Amazon are examples of this type of native ad. Types of Native Advertising continued... Taboola Disqus Gravity Etsy amazon Google
  • 12. 12 Types of Native Advertising continued... In-Ad with Native Element Units Some native ads are simply too specific to a platform to be contained in a group. These ads are obviously native, but are too custom to be contained in one of the above types. Examples include Spotify and Pandoras sponsored playlists, as well as Flipboards signature native ads. As the industry evolves, new native ad categories will likely emerge from the most prevalent in this bunch. Custom or Cant Be Contained These are native ads that do not fit neatly within any of the above groups. They are simply too platform-specific and too custom to be contained in any category. Custom platforms such as Spotify and Pandora playlists, Tumblr and Flipboard are some examples of native ads that cant be contained. EA Martini Media Onespot hearst spotify pandora Images and Examples from IAB - Native Advertising Playbook http://www.iab.net/media/file/IAB-Native-Advertising-Playbook2.pdf All other info from Flite.com - The Six Core Types of Native Ads http://blog.flite.com/home/2014/3/25/the-six-core-types-of-native-ads#.VBM1nMJdWZI
  • 13. 13 Native advertising is the newest evolution in online marketing and it is clearly here to stay. Native benefits both advertisers and consumers alike, helping to form a different kind of relationship between the two that is more mutually beneficial than traditional forms of display advertising. Consumers looked at sponsored content 53 percent more frequently than banner ads. Native ads generated 9 percent higher brand affinity lift and 18 percent higher purchase intent response than banners.8 Advertisements are no longer locked solely in the right rail or leaderboard ad spaces of the publishers website and can now be integrated into the users natural activity stream of content. Users are 67.2% more willing to click on and interact with sponsored articles than banner ads9 because they actually provide the user with valuable content that is entertaining, informative or in tune with their daily lives. Native Advertising Going Forward 8. IPG Media Lab and Sharethrough http://www.sharethrough.com/2013/05/infographic-native-advertising-effectiveness-study-by-ipg-media-labs/ 9. HubShout - What is Native Advertising and How Does It Impact Consumers? http://hubshout.com/?What-is-Native-Advertising-and-How-Does-It- Impact-Consumers-A-Statistical-Survey&AID=1178
  • 14. 14 In tune with peoples lives, what theyre thinking about now Answers questions Provides information Provides entertainment.an escape Touches peoples emotions.positive or negative. Be bold! Connects with categories that are critical to their everyday lives Food, home, health, education, auto, and doing stuff What is Valueable Native Content?
  • 15. 15 Creatively placed articles on relevant websites with high value content will help to make more customers aware of the products and services offered by the brand that is sponsoring the article. This increases brand awareness while helping to generate leads at the top of the traditional sales funnel as well as helping to convert existing and new customers at the bottom of the sales funnel. Most publications have begun or are planning to offer native advertising on their digital site, proving that the trend is being increasingly integrated into brands overall marketing efforts. Moreover, 70% of internet users say that they would rather learn about products through content rather than through traditional advertisements10 , solidifying native advertising as a revolutionary marketing strategy that will continue to be a crucial part of an advertisers marketing plan for the foreseeable future. what is Valueable Native Content? 10. MDG Advertising http://www.mdgadvertising.com/blog/the-shift-to-native-advertising-in-marketing-infographic/
  • 16. 16 Higher Brand Engagement - 70% of consumers prefer to learn about products through content, spending on average 3x the average TV commercial with the content in native ads and your brand Higher Click Through Rates - Increase response rates by up to 30x including sharing of your native program via social media for a multiplier effect Higher Intent to Purchase - Consumers who view your native advertising have a 53% higher intent to purchase your goods or services How does native advertising benefit advertisers? Sources: MDG Advertising http://www.mdgadvertising.com/blog/the-shift-to-native-advertising-in-marketing-infographic/ Dedicated Media The Power of Native Advertising http://www.dedicatedmedia.com/articles/the-power-of-native-advertising IPG Media Lab & Sharethrough http:// www.iab.net/media/file/Sharethrough-IPG-Infographic-11x17-CMYK_nobleeds.pdf
  • 17. 17 Designed to give your brand maximum exposure, Hearst premium native advertising program places your sponsored message where the most consumers enter the site. Placements are located on the Homepage immediately below the breaking news story of the day, as well as available on Desktop and Mobile. Advertisers can target consumers engaged with specific categories of content or across our national network of 1600 sites with the Hearst Premium Native Advertising Program. Chrons Native Offerings
  • 18. 18 Pricing and Metric Strategies CPM Cost per thousand impression is a common currency but doesnt capture the key value point of social native advertising of social shares and quality of impressions (accidental click versus reading article, sharing with friends). Sponsorships Pricing is more of an art than science. It is value-based pricing but may end up with higher CPMs vs other pricing models and it may not be sustainable. Bundling Value-based pricing but if it is used effectively can achieve client goals by matching inventory to consumer purchase journey stage in the sales funnel. Are you looking to brainstorm ideas on your native advertising campaign? Contact the experts at Houston Chronicle Media Group marketing@chron.com 713-489-1415 Chrons Native Advertising