Guild final
This document outlines plans for a networking platform called GUILD for creative professionals. It discusses creatives' needs for showcasing work, receiving feedback, and collaborating that are not fully met by existing platforms like LinkedIn, Behance, and Facebook. The founders conducted interviews with over 20 creatives from fields like theatre, fashion, design, fine arts, and photography. They identified a market size of 3.35 million potential users. The document outlines a phased revenue model including paid collaboration spaces, a premium subscription version, paid virtual galleries, and crowdfunding fees. It provides a timeline and execution plan spanning validation, initial launch, and growth phases with targets for user base, paid users, marketing channels, costs
Guild final
- 1. + Collab GUILD Create Connect Networking for creative professionals
- 3. + Filling the gap ! LinkedIn I am unable to showcase my works on LinkedIn. - Dominik, Theatre, InspiraTO How can a graphics designer Actually prove herself here?
- 4. + Filling the gap ! Behance Behance is definitely like a fansite now, I use it for inspiration. - Olivia, Design Student at YorkSheridan how can a creative find constructive feedback on a fan site?
- 5. + Filling the gap ! Facebook We need an undiluted platform I dont want to know where my professional friend went for lunch. Facebook is bloated with unnecessary information. - Lumir, Curator
- 6. + ! We need more open places to share/ comment/interact on a deeper level. - Cg Chen, Founder/Creative Director at Im A Dreamer Apparel Creatives Needs We interviewed ~20 Creatives from various backgrounds. ≒ Theatre ≒ Fashion ≒ Design ≒ Fine Arts ≒ Photography ! OCAD ! Our sources: professionals & students from local institutions and around the world ≒ OCAD ≒ York-Sheridan Design Program ≒ George Brown College ≒ ≒ Canada England India It would be even more neat if you can somehow implement a feature that will help nourish the idea among collaborators (but not necessarily execute it) within the actual platform. - Olivia Truong, Graphics Design Student at York-Sheridan ! ≒ Behance is mostly focused on images and visuals and while they are important, the ideas and process behind them are equally important. I want the page to have emphasis on my writing alongside the images. - Josh Apostolopoulos, Graphics Design Student at There is very rarely collaboration between artists/goldsmiths that happens - Pam Tymensen, Goldsmithing Student at George Brown College & Studio Artist
- 7. + Features
- 13. + Market size
- 15. + Business model
- 16. + Revenue Stream Phase 1 ! CollabSpace turn into a consumable model ! ! ! ! Posting 15 collaboration ideas for the cost of a pizza slice or Subway Guild Pro subscription based premium version ! Phase 2 Send messages, search profiles Virtual gallery consumable model starting with free trial ! 360 panoramic view gallery, Immersive virtual art gallery ! Pay $5 per gallery shown in profile page ! Pay $10 to promote gallery across the network Crowdfunding campaigns ! ! Transaction fees 5% Advertisements
- 17. + Execution plan Validation Phase Phase 1 Phase 2 Timeline May Jul 2014 Aug 14 Aug 2015 Sep 15- Dec 2016 Features Layouts, CollabSpace Pro version, Freemium CollabSpace, Virtual gallery Crowdfunding campaigns, Paid portfolio app,Advt Target user base 5000 100000 1 million Paid user target 0 3% 10% Rev from paying user 0 $5/paying user $10/paying user Mktg Channel OCAD, Design schools, Theatre studios Associations, Art shows, TechCrunch, Social media, Tech news, Cost $500/month $82000/year $245,000/year Revenue 0 $15000 $1 million Profit -$4000 - $67000 $0.75 million Funding Source Savings + family/ friends Seed Capital Series A