1) A man arrives in a remote town as the sun is setting and finds the town and pub full of zombie-like people sitting in silence.
2) When the man orders a Guinness, the bartender finds an old bottle covered in cobwebs and drops it on the table in front of the man in shock.
3) When the man opens the bottle, beams of light and electric surges fill the room and pass through power lines, sparking the town transformer and bringing the town back to life with people dancing.
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1. Guinness Back To Life TVC ad...
Scene 1
A young man on a business trip to survey an area for potential mining prospects arrives at his
destination around 5 6 pm when the sun is setting down, a remote town with no action. He
briefly looks around to observe his current environment, with his shirt and tie and briefcase in
hand.
As the bus drives off with a trail of dust and smoke leaving him standing at the bus stop,
outskirt of the town
Scene 2
The man makes his entry into the town and walks straight to a local pub. Opens the door, takes
a look inside and make his way to the counter. The pub is packed with people, but everyone is
sitting in a zombie like form (sleep mood). The whole atmosphere of the town is like a cemetery
with no activity, dust and cobwebs found everywhere with deep silence.
Scene 3
The young man signals the bartender for a drink as the man opens the freezer, he spots a bottle
of Guinness in a corner of the fridge as the bartender opens the freezer. The Guinness bottle
looks old with cobwebs all over it; he points and asks for the bottle (the Guinness bottle). The
bartender turns over his shoulder quickly to glance at the man to reaffirm his request, at that
moment the man also turns from him to observe the people sited around.
Scene 4
The bartender goes for the bottle of Guinness with an expression of shock all over his face; he
drops the bottle of Guinness in front of the strange man with a glass beside it, as the bottle hits
the table it starts to affect the people around because of the energy its emitting. The people in
the pub begin to show signs of movement.
Scene 5
The young man picks up the glass noticing the dirt on it puts it down with a sigh. Brings out an
opener from his pocket and pop opens the Guinness bottle, beams of light with electric surges
fill up the whole room. The electric surge passes through the roof to an electric poll, which
sparks electric current through the electric lines in all directions . The current surges straight
into a transformer which fires up to light the whole town (bringing it back to life) in a frenzy
mood.
2. Meanwhile at the pub the whole place is electrified with people dancing around, as the man
picks up his bottle and start drinking. The bartender goes round the back and finds some crates
of Guinness stuck up in a pile of dirty and abandon stuff, he quickly carries them to pub and
theres enough Guinness to go around.
The scene closes with a voice over Guinness, Reach for Greatness.