Guy Kawasaki's Enchantment Presentation
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The document is a presentation by Guy Kawasaki on the art of enchantment and changing people's hearts, minds, and actions. It discusses 10 steps to enchantment: achieve likability, achieve trustworthiness, get ready, launch, overcome objections, endure, present, use technology, enchant up, and enchant down. The presentation provides tips under each step on how to influence and persuade people effectively.
Guy Kawasaki's Enchantment Presentation
- 1. Enchantment The Art of Changing Hearts, Minds, and Actions Guy Kawasaki Friday, March 4, 2011
- 2. 1 Achieve Likability Friday, March 4, 2011
- 3. ¡°Pan Am¡± smile Zygomatic major muscle Friday, March 4, 2011
- 4. Make a Duchenne smile Orbicularis oculi muscle Friday, March 4, 2011
- 5. Dress for a tie Friday, March 4, 2011
- 6. Under-dressing: ¡°I don¡¯t respect you¡± Friday, March 4, 2011
- 7. Over-dressing: ¡°I am better than you¡± Friday, March 4, 2011
- 8. Equal-dressing: ¡°We¡¯re peers¡± Friday, March 4, 2011
- 9. Shake it PH = ¡Ì (e2 + ve2)(d2) + (cg + dr)2 + ¦Ð{(4<s>2)(4<p>2)}2 + (vi + t + te)2 + {(4<c>2 )(4<du>2)}2 ?Eye contact throughout ?Appropriate verbal greeting ?Duchenne smile ?Grip and firm squeeze ?Cool, dry, and moderately smooth hand ?Mid-point position between the two of you ?Medium level of vigor ?Two or three seconds Friday, March 4, 2011
- 10. 2 Achieve Trustworthiness Friday, March 4, 2011
- 11. Trust others Friday, March 4, 2011
- 12. Bake, don¡¯t eat Friday, March 4, 2011
- 13. Default to ¡°yes¡± Friday, March 4, 2011
- 14. 3 Get Ready Friday, March 4, 2011
- 15. Do something DICEE Deep Intelligent Complete Empowering Elegant Friday, March 4, 2011
- 16. Make it short, sweet, and swallowable Friday, March 4, 2011
- 17. Conduct a Friday, March 4, 2011
- 18. 4 Launch Friday, March 4, 2011
- 19. Tell a story Friday, March 4, 2011
- 20. Plant many seeds Friday, March 4, 2011
- 21. Use salient points Miles/gallon vs. Yearly cost Friday, March 4, 2011
- 22. Use salient points Miles/gallon vs. Yearly cost Degrees vs. Heating costs Friday, March 4, 2011
- 23. Use salient points Miles/gallon vs. Yearly cost Degrees vs. Heating costs Number of Gigabytes vs. songs Friday, March 4, 2011
- 24. 5 Overcome Friday, March 4, 2011
- 25. Provide social proof Friday, March 4, 2011
- 26. Find a bright spot Friday, March 4, 2011
- 27. Enchant all the influencers Friday, March 4, 2011
- 28. Enchant all the influencers Friday, March 4, 2011
- 29. Enchant all the influencers Friday, March 4, 2011
- 30. Enchant all the influencers Friday, March 4, 2011
- 31. Enchant all the influencers Friday, March 4, 2011
- 32. Enchant all the influencers Friday, March 4, 2011
- 33. 6 Endure ¡°Loving Memory of Jerry Garcia¡± by Stephen Dorian Miner Friday, March 4, 2011
- 34. Don¡¯t use money Friday, March 4, 2011
- 35. Don¡¯t use money Friday, March 4, 2011
- 36. Invoke reciprocation Friday, March 4, 2011
- 37. Build an ecosystem Friday, March 4, 2011
- 38. 7 Present Friday, March 4, 2011
- 39. Customize the Friday, March 4, 2011
- 40. Customize the Friday, March 4, 2011
- 41. Sell your dream iPhone ¡Ù $188 of parts + AT&T Friday, March 4, 2011
- 42. 10 slides 10 Friday, March 4, 2011
- 43. 10 slides 10 20 minutes 20 Friday, March 4, 2011
- 44. 10 slides 10 20 minutes 20 30-point font This is 30 This is 20 This is 10 Friday, March 4, 2011
- 45. 8 Use Technology Friday, March 4, 2011
- 46. Remove the speed bumps Friday, March 4, 2011
- 47. Provide value Information Insights Assistance Friday, March 4, 2011
- 48. Engage Fast Friday, March 4, 2011
- 49. Engage Fast Many Friday, March 4, 2011
- 50. Engage Fast Many Often Friday, March 4, 2011
- 51. 9 Enchant Up Friday, March 4, 2011
- 52. Drop everything else Friday, March 4, 2011
- 53. Prototype fast Friday, March 4, 2011
- 54. Deliver bad news early Friday, March 4, 2011
- 55. 10 Enchant Down Friday, March 4, 2011
- 56. Provide MAP Friday, March 4, 2011
- 57. Provide MAP Mastery Friday, March 4, 2011
- 58. Provide MAP Mastery Autonomy Friday, March 4, 2011
- 59. Provide MAP Mastery Autonomy Purpose Friday, March 4, 2011
- 60. Empower action Friday, March 4, 2011
- 61. Suck it up Mike Rowe, Dirty Jobs Friday, March 4, 2011
- 62. Friday, March 4, 2011
- 63. Friday, March 4, 2011
- 64. Enchantment ºÝºÝߣs by AnaFxFz.com Copies from Gina@garage.com Friday, March 4, 2011