際際滷

際際滷Share a Scribd company logo
ryer
                      Guys washer/d




Guy Kawasaki




  Guys TV

               1.
                    MAKE
                    MEANING




                                            1
A woman is often measured by           By where she is flat or straight
the things she cannot control.         or round. She is measured by
She is measured by the way her         36-24-36 and inches and ages and
body curves or doesn t curve.          numbers. By all the outside
                                       things that don t ever add up to
                                       who she is on the inside.




And so if a woman is to be
measured, let her be measured by
the things she can control, by
who she is and who she is trying
to become because as every
woman knows, measurements are
only statistics, and statistics lie.




                                                                          2
2.
     MAKE            The mission of Wendy s is to
                     deliver superior quality products
     MANTRA          and services for our customers
                     and communities through
                     leadership, innovation, and
                     partnerships.




≒WENDY S                             ≒WENDY S
      Healthy fast                      Healthy fast
     food                              food
                                      ≒NIKE
                                        Authentic
                                       athletic
                                       performance




                                                         3
≒WENDY S                             ≒WENDY S
                    Healthy fast                       Healthy fast
                   food                               food
               ≒NIKE                                ≒NIKE
                    Authentic athletic                 Authentic
                   performance                        athletic
                                                      performance
               ≒FEDEX
                   Peace of mind                     ≒FEDEX
                                                      Peace of mind
                                                     ≒EBAY
                                                       Democratize
                                                      commerce




                                               1.0
                                         ICE




3.
     JUMP
     TO THE NEXT                         HARVEST

     CURVE




                                                                      4
2.0                         3.0
ICE




                            ICE
FACTORY                     FRIDGE




            4.
                 ROLL
                 the DICE



                                        DEEP




                                               5
INTELLIGENT
                   COMPLETE




              Guys TV




ELEGANT




                              6
5.
     DON T       6.
                      LET
     WORRY            100 FLOWERS
     BE CRAPPY        BLOSSOM




                            7.
                                 POLARIZE
                                 PEOPLE




                                            7
8.
              CHURN           9.
                                   NICHE
              BABY, CHURN          THYSELF




Unique                        Unique




                      Value                  Value




                                                     8
Unique           Unique




         Value            Value




Unique           Unique




         Value            Value




                                  9
Unique


                              10.
                                    FOLLOW
                                10    20   30

                                    RULE
             Value




 10 slides           20 min




                                                10
11.
                                        DON T LET
                                        THE BOZOS GRIND
                                        YOU DOWN
30 point font

This is 20 points
This is 14 points
This is 12 points




I think there is a world market         This telephone has too many
for maybe five computers.               shortcomings to be seriously
                                        considered as a means of
Thomas Watson                           communication. The device is
Chairman, IBM                           inherently of no value to us.
1943
                                        Western Union internal memo
                                        1876




                                                                        11
There is no reason why anyone      It s too far to drive, and I don t
would want a computer in their     see how it can be a business.
home.
                                   Guy Kawasaki
Ken Olsen                          Bozo
Founder, Digital Equipment Corp.
1977




 Brasil.alltop.com

 Copy: Gina@garage.com

 際際滷s: Duarte.com




                                                                        12
Guy Kawasaki




               13
Ad

Recommended

Aula sobre portf坦lio - Como o design pode ajudar
Rafael Oca単a
As 7 Estrat辿gias do Marketing Digital - FINAL
Pedro Cordier
Como Divulgar Meu Blog | Viver de Blog
Henrique Carvalho
Como usar um blog para vender mais na sua loja virtual
Henrique Carvalho
LinkedIn 際際滷Share: Knowledge, Well-Presented
LinkedIn 際際滷Share: Knowledge, Well-Presented
際際滷Share
Mr. Guy kawasaki's presentation at QITCOM 2011
Mr. Guy kawasaki's presentation at QITCOM 2011
QITCOM
The Art Of Innovation
The Art Of Innovation
brett hoover
The Art Of Innovation By Guy Kawasaki 16285[1]
The Art Of Innovation By Guy Kawasaki 16285[1]
LauriBrown
The Art of Innovation (Guy Kawasaki)
The Art of Innovation (Guy Kawasaki)
Innovation Excellence
Innovation
Innovation
Guy Kawasaki
Innovation
Innovation
PETIT XAVIER
The Art of Innovation (by Guy Kawasaki)
The Art of Innovation (by Guy Kawasaki)
Keith Instone
Final Chuta Corp Diesel Flex
Final Chuta Corp Diesel Flex
teachdem
The Art of the Start
The Art of the Start
huer1278ft
The North Face Case Competition Presentation
The North Face Case Competition Presentation
Shay-Jahen Merritt辿
60 Min Brand Strategist NEW
60 Min Brand Strategist NEW
Idris Mootee
Guy Kawasaki's keynote presentation at QITCOM 2011
Guy Kawasaki's keynote presentation at QITCOM 2011
anirudhs31
SalesSchool - designing powerful VC pitches
SalesSchool - designing powerful VC pitches
Idea Transplant
Stop the Marketing Stink!
Stop the Marketing Stink!
Scott Fingerhut
Most contagious 2012
Most contagious 2012
Fran巽ois Gomez
Most Contagious 2012
Most Contagious 2012
Contagious
Years Best Non-Traditional Advertising 2012 Contagious Mag
Years Best Non-Traditional Advertising 2012 Contagious Mag
Brian Doyle
Mostcontagious2012 121212113303-phpapp02
Mostcontagious2012 121212113303-phpapp02
Karel Vinck
Learning to Read the River
Learning to Read the River
Ogilvy
Learning to Read the River
Learning to Read the River
Ogilvy Consulting
Dick's Sporting Goods In-Store Experience
Dick's Sporting Goods In-Store Experience
Angelica Rosenzweig
Leading Media Companies Through Transition
Leading Media Companies Through Transition
jackgriffinesa
The Art of The Start
The Art of The Start
elliekem
Brasildigital2015
bianchiassociates
Case Copa: Marketing Digital
bianchiassociates

More Related Content

Similar to Guy kawasaki`s presentation at LG Event in Brazil (20)

The Art of Innovation (Guy Kawasaki)
The Art of Innovation (Guy Kawasaki)
Innovation Excellence
Innovation
Innovation
Guy Kawasaki
Innovation
Innovation
PETIT XAVIER
The Art of Innovation (by Guy Kawasaki)
The Art of Innovation (by Guy Kawasaki)
Keith Instone
Final Chuta Corp Diesel Flex
Final Chuta Corp Diesel Flex
teachdem
The Art of the Start
The Art of the Start
huer1278ft
The North Face Case Competition Presentation
The North Face Case Competition Presentation
Shay-Jahen Merritt辿
60 Min Brand Strategist NEW
60 Min Brand Strategist NEW
Idris Mootee
Guy Kawasaki's keynote presentation at QITCOM 2011
Guy Kawasaki's keynote presentation at QITCOM 2011
anirudhs31
SalesSchool - designing powerful VC pitches
SalesSchool - designing powerful VC pitches
Idea Transplant
Stop the Marketing Stink!
Stop the Marketing Stink!
Scott Fingerhut
Most contagious 2012
Most contagious 2012
Fran巽ois Gomez
Most Contagious 2012
Most Contagious 2012
Contagious
Years Best Non-Traditional Advertising 2012 Contagious Mag
Years Best Non-Traditional Advertising 2012 Contagious Mag
Brian Doyle
Mostcontagious2012 121212113303-phpapp02
Mostcontagious2012 121212113303-phpapp02
Karel Vinck
Learning to Read the River
Learning to Read the River
Ogilvy
Learning to Read the River
Learning to Read the River
Ogilvy Consulting
Dick's Sporting Goods In-Store Experience
Dick's Sporting Goods In-Store Experience
Angelica Rosenzweig
Leading Media Companies Through Transition
Leading Media Companies Through Transition
jackgriffinesa
The Art of The Start
The Art of The Start
elliekem
The Art of Innovation (Guy Kawasaki)
The Art of Innovation (Guy Kawasaki)
Innovation Excellence
The Art of Innovation (by Guy Kawasaki)
The Art of Innovation (by Guy Kawasaki)
Keith Instone
Final Chuta Corp Diesel Flex
Final Chuta Corp Diesel Flex
teachdem
The Art of the Start
The Art of the Start
huer1278ft
The North Face Case Competition Presentation
The North Face Case Competition Presentation
Shay-Jahen Merritt辿
60 Min Brand Strategist NEW
60 Min Brand Strategist NEW
Idris Mootee
Guy Kawasaki's keynote presentation at QITCOM 2011
Guy Kawasaki's keynote presentation at QITCOM 2011
anirudhs31
SalesSchool - designing powerful VC pitches
SalesSchool - designing powerful VC pitches
Idea Transplant
Stop the Marketing Stink!
Stop the Marketing Stink!
Scott Fingerhut
Most Contagious 2012
Most Contagious 2012
Contagious
Years Best Non-Traditional Advertising 2012 Contagious Mag
Years Best Non-Traditional Advertising 2012 Contagious Mag
Brian Doyle
Mostcontagious2012 121212113303-phpapp02
Mostcontagious2012 121212113303-phpapp02
Karel Vinck
Learning to Read the River
Learning to Read the River
Ogilvy
Learning to Read the River
Learning to Read the River
Ogilvy Consulting
Dick's Sporting Goods In-Store Experience
Dick's Sporting Goods In-Store Experience
Angelica Rosenzweig
Leading Media Companies Through Transition
Leading Media Companies Through Transition
jackgriffinesa
The Art of The Start
The Art of The Start
elliekem

More from bianchiassociates (11)

Brasildigital2015
bianchiassociates
Case Copa: Marketing Digital
bianchiassociates
Internetmoveleapps
bianchiassociates
Internetmoveleapps
bianchiassociates
Relat坦rio mavam 3 t09 ver1 (por)
bianchiassociates
Palestra iPad (sem videos)
bianchiassociates
Palestra: iPad is Out: What now? (Maio 2010)
bianchiassociates
Mobi9, a new brand with a reshaped value proposition
Mobi9, a new brand with a reshaped value proposition
bianchiassociates
Ad Mob Mobile Metrics Feb 10
Ad Mob Mobile Metrics Feb 10
bianchiassociates
Pptwhitepaperipad
bianchiassociates
Whitepaperipad
bianchiassociates
Brasildigital2015
bianchiassociates
Case Copa: Marketing Digital
bianchiassociates
Internetmoveleapps
bianchiassociates
Internetmoveleapps
bianchiassociates
Relat坦rio mavam 3 t09 ver1 (por)
bianchiassociates
Palestra iPad (sem videos)
bianchiassociates
Palestra: iPad is Out: What now? (Maio 2010)
bianchiassociates
Mobi9, a new brand with a reshaped value proposition
Mobi9, a new brand with a reshaped value proposition
bianchiassociates
Ad Mob Mobile Metrics Feb 10
Ad Mob Mobile Metrics Feb 10
bianchiassociates
Pptwhitepaperipad
bianchiassociates
Whitepaperipad
bianchiassociates
Ad

Recently uploaded (20)

Sathesh Murthy_ Mastering the Art of Communication for Business Success.pdf
Sathesh Murthy_ Mastering the Art of Communication for Business Success.pdf
Enterprise world
BOURNS POTENTIOMETER Provide You Precision
BOURNS POTENTIOMETER Provide You Precision
smidmart
QuickBooks Keeps Freezing: Causes & Solutions.pptx
QuickBooks Keeps Freezing: Causes & Solutions.pptx
robastwilliams
IBX Prospective Consultant Information Pack
IBX Prospective Consultant Information Pack
IBX Daya Nusantara
Akn鱈 pl叩n pro chemick箪 pr哲mysl - Ivan Souek
Akn鱈 pl叩n pro chemick箪 pr哲mysl - Ivan Souek
pavelborek
Webinar: Why Odoo is a game-changer for Service Companies
Webinar: Why Odoo is a game-changer for Service Companies
dear digital
Benefits of virtual events For the Business
Benefits of virtual events For the Business
Trevento media Private Limited
Chapter 7.ppt for marketing planning and research
Chapter 7.ppt for marketing planning and research
selvavishnuchelliah2
Stone Hill Ready Mix Concrete Bagalur
Stone Hill Ready Mix Concrete Bagalur
stonehillrealtyblr
Indias Leading Mining Fleet Management Companies Revolutionizing Mining
Indias Leading Mining Fleet Management Companies Revolutionizing Mining
Naaraayani Minerals Pvt.Ltd
From Visibility to Action: How Modern Cloud Teams Regain Control
From Visibility to Action: How Modern Cloud Teams Regain Control
Amnic
Book - Behavioral finance and wealth management(1).pdf
Book - Behavioral finance and wealth management(1).pdf
GamingwithUBAID
Built with our sleeves rolled upAction
Built with our sleeves rolled upAction
Action EDI
Paul Turovsky - A Key Contributor
Paul Turovsky - A Key Contributor
Paul Turovsky
Abhay Bhutada Foundations and Shivsrushtis Impact
Abhay Bhutada Foundations and Shivsrushtis Impact
Roshan Rai
The Executives Guide to Stress-Free Airport Transfers in London
The Executives Guide to Stress-Free Airport Transfers in London
Jannah Express
cost of capital under invetment for MBAall
cost of capital under invetment for MBAall
NARESH GUDURU
solulab.com-Build Domain-Specific LLMs Step-by-Step Blueprint.pdf
solulab.com-Build Domain-Specific LLMs Step-by-Step Blueprint.pdf
celinedion89121
IEA_Press_Release_Tullow_Agreement-16-6-2025-1.pdf
IEA_Press_Release_Tullow_Agreement-16-6-2025-1.pdf
businessweekghana
Miriam Cho: Transforming Healthcare through Visionary Leadership
Miriam Cho: Transforming Healthcare through Visionary Leadership
jessicashaw101998
Sathesh Murthy_ Mastering the Art of Communication for Business Success.pdf
Sathesh Murthy_ Mastering the Art of Communication for Business Success.pdf
Enterprise world
BOURNS POTENTIOMETER Provide You Precision
BOURNS POTENTIOMETER Provide You Precision
smidmart
QuickBooks Keeps Freezing: Causes & Solutions.pptx
QuickBooks Keeps Freezing: Causes & Solutions.pptx
robastwilliams
IBX Prospective Consultant Information Pack
IBX Prospective Consultant Information Pack
IBX Daya Nusantara
Akn鱈 pl叩n pro chemick箪 pr哲mysl - Ivan Souek
Akn鱈 pl叩n pro chemick箪 pr哲mysl - Ivan Souek
pavelborek
Webinar: Why Odoo is a game-changer for Service Companies
Webinar: Why Odoo is a game-changer for Service Companies
dear digital
Chapter 7.ppt for marketing planning and research
Chapter 7.ppt for marketing planning and research
selvavishnuchelliah2
Stone Hill Ready Mix Concrete Bagalur
Stone Hill Ready Mix Concrete Bagalur
stonehillrealtyblr
Indias Leading Mining Fleet Management Companies Revolutionizing Mining
Indias Leading Mining Fleet Management Companies Revolutionizing Mining
Naaraayani Minerals Pvt.Ltd
From Visibility to Action: How Modern Cloud Teams Regain Control
From Visibility to Action: How Modern Cloud Teams Regain Control
Amnic
Book - Behavioral finance and wealth management(1).pdf
Book - Behavioral finance and wealth management(1).pdf
GamingwithUBAID
Built with our sleeves rolled upAction
Built with our sleeves rolled upAction
Action EDI
Paul Turovsky - A Key Contributor
Paul Turovsky - A Key Contributor
Paul Turovsky
Abhay Bhutada Foundations and Shivsrushtis Impact
Abhay Bhutada Foundations and Shivsrushtis Impact
Roshan Rai
The Executives Guide to Stress-Free Airport Transfers in London
The Executives Guide to Stress-Free Airport Transfers in London
Jannah Express
cost of capital under invetment for MBAall
cost of capital under invetment for MBAall
NARESH GUDURU
solulab.com-Build Domain-Specific LLMs Step-by-Step Blueprint.pdf
solulab.com-Build Domain-Specific LLMs Step-by-Step Blueprint.pdf
celinedion89121
IEA_Press_Release_Tullow_Agreement-16-6-2025-1.pdf
IEA_Press_Release_Tullow_Agreement-16-6-2025-1.pdf
businessweekghana
Miriam Cho: Transforming Healthcare through Visionary Leadership
Miriam Cho: Transforming Healthcare through Visionary Leadership
jessicashaw101998
Ad

Guy kawasaki`s presentation at LG Event in Brazil

  • 1. ryer Guys washer/d Guy Kawasaki Guys TV 1. MAKE MEANING 1
  • 2. A woman is often measured by By where she is flat or straight the things she cannot control. or round. She is measured by She is measured by the way her 36-24-36 and inches and ages and body curves or doesn t curve. numbers. By all the outside things that don t ever add up to who she is on the inside. And so if a woman is to be measured, let her be measured by the things she can control, by who she is and who she is trying to become because as every woman knows, measurements are only statistics, and statistics lie. 2
  • 3. 2. MAKE The mission of Wendy s is to deliver superior quality products MANTRA and services for our customers and communities through leadership, innovation, and partnerships. ≒WENDY S ≒WENDY S Healthy fast Healthy fast food food ≒NIKE Authentic athletic performance 3
  • 4. ≒WENDY S ≒WENDY S Healthy fast Healthy fast food food ≒NIKE ≒NIKE Authentic athletic Authentic performance athletic performance ≒FEDEX Peace of mind ≒FEDEX Peace of mind ≒EBAY Democratize commerce 1.0 ICE 3. JUMP TO THE NEXT HARVEST CURVE 4
  • 5. 2.0 3.0 ICE ICE FACTORY FRIDGE 4. ROLL the DICE DEEP 5
  • 6. INTELLIGENT COMPLETE Guys TV ELEGANT 6
  • 7. 5. DON T 6. LET WORRY 100 FLOWERS BE CRAPPY BLOSSOM 7. POLARIZE PEOPLE 7
  • 8. 8. CHURN 9. NICHE BABY, CHURN THYSELF Unique Unique Value Value 8
  • 9. Unique Unique Value Value Unique Unique Value Value 9
  • 10. Unique 10. FOLLOW 10 20 30 RULE Value 10 slides 20 min 10
  • 11. 11. DON T LET THE BOZOS GRIND YOU DOWN 30 point font This is 20 points This is 14 points This is 12 points I think there is a world market This telephone has too many for maybe five computers. shortcomings to be seriously considered as a means of Thomas Watson communication. The device is Chairman, IBM inherently of no value to us. 1943 Western Union internal memo 1876 11
  • 12. There is no reason why anyone It s too far to drive, and I don t would want a computer in their see how it can be a business. home. Guy Kawasaki Ken Olsen Bozo Founder, Digital Equipment Corp. 1977 Brasil.alltop.com Copy: Gina@garage.com 際際滷s: Duarte.com 12