The CSU Chico WREC mobile app has exceeded expectations according to the marketing department. The app provides students with functionality for loyalty check-ins, class registration, scheduling, and social integration. Since releasing the app, the WREC has seen a 36% increase in social connections, 33% increase in member attendance, and 23% increase in new member registrations. The app is available on Android, iPhone, and HTML5 and features GPS directions, event listings, business information, coupons, a fan wall, mailing list, image gallery, and one-touch calling capabilities.
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Gym case-study
1. CSU Chico WREC CASE STUDY
"Way beyond our expectations!
This app just rocks. It has
everything our members are
looking for... loyalty check-ins,
class registration & scheduling,
social integration ... it has
it all!"
MARKETING DEPARTMENT,
CSU CHICO WREC
2. CSU Chico WREC CASE STUDY
CSU Chico WREC (Wildcat Recreation Center), located on the campus of
Chico State University is the go-to place for Chico State students to get fit
and have fun. Housing a vast array of weight equipment, 3-story climbing
wall, basketball court and video/mp3 outfitted cardio machines, the WREC
infuses fun and fitness.
The CSU Chico WREC App is now available in mobile app form. CSU
Chico WREC mobile app highlights a power-packed assortment of
features and convenience for its users. Users of the app are reporting
an overall ease of use and seamless integration of social media.
CSU Chico Wildcat Recreation Center
Chico, CA
www.aschico.com/wrec
Category
Fitness
MOBILE APPS
IMPACT ON
SOCIAL MEDIA
Increase
in social
connections 36%
MOBILE APPS
IMPACT ON
BUSINESS
Increase in
member
attendance 33% 23%
Increase in
new member
registraion
PLATFORMS
Android iPhone HTML5
APP FEATURES
GPS Directions
Event Listings
Business Info
GPS Coupons
Fan Wall
Mailing List
Image Gallery
Email Photo
One-Touch Calling