Gym Open Day Emma Spragg
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Age UK held a Gym Open Day on July 10, 2012 to encourage physical activity in older adults over age 55. Participants could gain free entry to over 270 partner gyms across the country, receive demonstrations on gym equipment, and obtain information on health and wellbeing. The event aimed to inspire older people to take up new physical activities or try out local gyms.
Gym Open Day Emma Spragg
- 1. Age UK’s Gym Open Day 2012 Emma Spragg Head of Wellbeing Services
- 2. Age UK’s Gym Open Day – 10 July 2012 Aim: To inspire older people to think about physical activity, to take up a new activity or to give the gym a go. On Gym Open Day older people over the age of 55 had the opportunity to: • Gain free entry to gyms across the country • Have gym equipment demonstrations • Pick up information and advice on health and wellbeing
- 4. Partners involved • Bannatynes • David Lloyd Leisure Ltd • LA fitness • Nuffield Health Fitness and Wellbeing Centres - over 270 gyms nationwide • Local Age UKs
- 5. Gym Open Day 2012
- 6. Gym Open Day 2012
Editor's Notes
- Fit with Age UK strategy around health & wellbeing – enabling older people to be more active Background Older people not taking recommended levels of exercise Consumer research told us people wanted to do more and to try something new National gym chains keen to work with Age UK Plus PR Objectives: Highlight the benefits of staying fit and healthy in older age, celebrating ageing and challenge perceptions Position Age UK as the expert in health and wellbeing for people in later life Emphasise Age UK’s services which help older people’s health and wellbeing, including information and advice, to help towards the uptake and reach of services Align the Age UK brand with well-known lifestyle brands, i.e. gyms