[Haas EWMBA Trip to Brazil] VivaReal
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VivaReal aims to change the Brazilian real estate market by building an online platform that connects all stakeholders in the market, including homeowners, agents, consumers, and brokers. Currently, the market lacks centralized listings, buyer's agents, and transparency around transaction prices. VivaReal's strategy is to build supply through property listings, drive demand with users, and create the best search tools to become the leading platform. Their platform currently has over 15,000 agents, 3.5 million property listings, and receives 11 million monthly sessions, demonstrating their success in organizing the market.
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[Haas EWMBA Trip to Brazil] VivaReal
- 1. VivaReal How we want to change real 油 estate market in 油Brazil
- 2. 2 What is our mission? Help 油People 油find 油the 油home 油of 油their 油dreams
- 3. 3 How does 油 real 油estate market work here? There is no 油MLS 油(no 油central 油respository) There is no 油buyersagent There is no 油exclusivity among sellers agents There is no 油visibility of transactionprices
- 4. 4 How does 油 real 油estate market work? Buyer Seller 油Agent
- 5. 5 VivaReal Strategy Build 油the supply side (properties) Build 油the demandside (users) Build 油the best search product! Become the platform! 1 2 3 4 Here 油we 油are
- 6. 6 What 油 is 油the 油 platform? Homeowner Agent Consumer Broker 1. Connecting 油all 油the 油stakeholders 油in 油the 油market 2. 油Being 油part 油of 油the 油communication among 油the 油stakeholders 3. 油Contributing 油to 油all 油phases of 油the 油process + 油Homebuilder
- 7. 7 What are 油consumers 油 main 油 pain 油points? I 油want 油help 油to 油decide 油in 油which 油 neighborhood 油I 油will 油live" I 油want 油to 油be 油able 油to 油search 油all 油 properties 油in 油the 油same 油place" I 油want 油to 油be 油well 油served 油by 油the 油agent" I 油want 油to 油go 油smoothly 油through 油the 油 transaction 油without 油having 油 unexpected 油expenses" Discovery Search Transaction
- 8. 8 How 油are 油 we 油doing? Biggest 油Real 油Estate 油Portal 油in 油Brazil + 油15k + 油3.5 油MM Properties Real 油Estate 油 Agents/ 油 Brokers 20% + 油11 油MM Sessions/month All 油sessions 油to 油real 油 estate 油websites + 油1.8 油MM Leads/month
- 9. 9 And 油how 油about 油 fundraising? Series 油C $ 油75 油MM 油raised Institutional 油 Investors
- 10. 10 Conecta Imobi We 油organize 油the 油biggest 油real 油estate 油marketing 油& 油technology 油 conference 油in 油Brazil! + 油1,000 At 油the 油event + 油1,000 Online 油streaming
- 11. 11 Viva 油 Decora of 油Brazil
- 12. Thank you! 油Obrigado! E-足mail: 油rodrigo.iannuzzi@vivareal.com