The document provides tips for retaining users, including making the onboarding process easy, designing an intuitive clickable interface, allowing users to opt into complexity, incorporating social and competitive elements like groups, badges and rankings, providing a reason to return through content updates or scheduled wither factors, and using identity customization, multiple goals, and a sense of ownership over virtual assets. Quality and pre-announcing new features are also emphasized.
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Gamification
1. Onboarding (First user experience should be easy and
fast)
Give them reasons to return
Send invites
Interface is the deal.
o Clickable (People like to touch, and interact)
o Interface is the first impression, therefore it matters.
Opt in into complexity. Some users like to dive in.
Make it social; viral
2. Design is key
Wither Factor (obligate user to come back at a certain
time)
Identity (Avatar, personalization, user data)
Levels and points show users progress
Badges, trophies and rankings show recognition
Co-op beats competition
o Groups, communities and guilds engage users
3. Multiple goals
Pre-announce news
Content update sell (e.g. iOS5, iOS6)
Social Obligations (e.g. groups, guilds)
Virtual Assets (make users feel like they own
something)
Quality Matters
