Hacking the science behind linked in company updates sydney 23rd june
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This document provides tips and strategies for using LinkedIn company updates to engage followers and capture leads. It discusses how LinkedIn users now consume more content through mobile devices and newsfeeds. It emphasizes posting relevant, value-driven content like company news, career opportunities, and industry thought leadership. It also provides suggestions for post formats, length, inclusion of images/videos/links, and call-to-actions. Additionally, it outlines how to use organic updates, sponsored updates, and lead capture forms to build awareness, engagement, and hire qualified leads. Finally, it defines metrics like click-through rate and engagement rate that indicate good performance for updates.
Hacking the science behind linked in company updates sydney 23rd june
- 1. Hacking the Science Behind LinkedIn Company Updates
- 2. 2 Robbie Goldberg Elicia Fowler Media Account Managers, Talent Brand
- 3. How LinkedIn met content one. two. Why this matters to you four. How to post on LinkedIn five. How to capture leads using updates six. What is good performance three. What to post on LinkedIn
- 4. How LinkedIn met content one
- 6. Newsfeeds & Mobile Devices: The Biggest Shifts in Social Media Consumption
- 8. 12:00 PM 6:00 AM 9:00 PM Members are fully engaged Throughout the day, across platforms
- 9. Why this matters to you two
- 10. LinkedIn Members now consume content 6x more Rethinking the myths than they do jobs
- 11. Companies who post at least 1 status update / week on LinkedIn
- 12. Get 40% more views to their LinkedIn job postings
- 14. Than companies who dont post status updates. and 25% more apply clicks
- 15. 1 in 10 hires have engaged with your companys status updates.
- 16. 1 in 10 hires have engaged with your companys status updates. Your status update mattered to this guy.
- 17. 1 in 10 hires have engaged with your companys status updates. And may have been why your company caught his eye.
- 18. What to post on LinkedIn three
- 19. Top 3 Types of expected content Members expect and trust content from our clients on LinkedIn Company News Career Opportunities Industry Thought Leadership Knowledge
- 20. Where Cat Memes wont work Invest Time Professional Networks Career Opportunities Company News Industry Thought Leadership Spend Time Personal Networks Info on friends Info on personal interests Entertainment #OneOfMyFavoriteMoviesIs #MtSWISHMore #SelenaNeoLaunch You Got Served #iHeart1D Czechs #thankswingman Billy Ray Cyrus National Corvette Museum Josh Homme Kim Kardashian Shaun White Katy Perry Leadership iPad Cloud Computing Employee Engagement Online Advertising Source: LinkedIN Trending Content; Twitter trending;Facebooktrending Dec 2013 Self-esteem Web marketing Internal Communication Business Real Estate
- 21. What if youve found yourself in a status update rut?
- 22. Fret not, this doesnt have to be your fate
- 23. ways to escape your status update rut
- 24. Highlight the qualities youre looking for 1
- 26. Share a day in the life 2
- 28. Spotlight a star employee 3
- 30. Invite followers to upcoming events and career fairs 4
- 32. How to post on LinkedIn four
- 35. Does your Teaser Text call out your audience explicitly? E.g. Your Your Call to Action should also be clear Test your image does it reflect the value of the copy? Your Headline is often the first thing your audience will see. Does it have a clear Value Proposition?
- 38. The top 50 status updates last month averaged 120 characters.
- 39. Including a video in your update1
- 40. Including a video in your update1 Boosts engagement by 74%
- 41. Including a link in your update2
- 42. Including a link in your update2 Boosts engagement by 84%
- 43. Including a photo or image in your update3
- 44. Including a photo or image in your update3 Boosts engagement by 147%
- 45. Open with questions Use You to speak to your audience Direct users with clear call-to-actions Keep posts under <150 characters Copywriting Tips
- 46. How to capture leads using updates five
- 47. Updates for Lead Capture Awareness Engagement Hire
- 49. Organic Updates: Your Followers and connections will see your content Sponsored Update: To reach a wider audience, or to push your message out at scale quickly consider sponsoring updates Build relationships with potential candidates outside your follower base Your Followers LinkedIn Member Population
- 51. Sponsored Updates Members can click to follow your company Sponsored Updates
- 52. Targeting Capabilities Targeting Sponsored Updates Company Updates Location Industry Company Size Function Seniority Skills Job Title Company Name School Group Membership Age Gender Negative targeting (i.e. exclude a certain Title)
- 53. Sponsored Updates for Lead Capture
- 54. Capture candidate details on mobile devices https://www.linkedin.com/cap/checkInCandidate/view/236863/151190
- 55. and link directly to Recruiter https://www.linkedin.com/cap/checkInCandidate/view/236863/151190
- 56. What does good performance look like six
- 57. What does good performance look like? APAC Average Click Through Rate: 0.42% APAC Average Engagement Rate: 0.53% Impressions: number of times this update was seen Clicks: number of times a member clicked on the update Interactions: number of likes, shares or comments received Engagement: interactions divided by impressions
- 58. Youre ready. Now get to work!
- 59. EOFY Offer Interested in Sponsoring Updates? Establish an account with your LinkedIn Relationship Manager prior to 30th June to receive 1 month of free lead capture forms
- 60. Questions?