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Haier is a large Chinese appliance manufacturer founded in 1984. It has grown significantly and now has over 70,000 employees working across 240 subsidiaries and 30 design centers worldwide. Haier produces a wide range of appliances including air conditioners, refrigerators, washing machines, and televisions. It has become the fourth largest white goods producer globally and sells products in over 160 countries. Haier focuses heavily on research and development, investing millions in new technology and quickly transferring innovations to its product lines. Some of its main competitors in the Indian market include LG, Whirlpool, and Samsung.
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Haier presentation ravi (2)
- 1. Presentation on Cross Functional Activity Haier Appliances India pvt. ltd. Presented By:- Ravi Kumar Gupta Class- MBA -1
- 2. Company Profile Haier group is a Chinese multinational consumer electronics and appliances company. Haier had been founded as Qingdao Refrigerator Co. in 1984 and headquarters in Qingdao, china. 70,000 employees are working in Haier. Haier has 240 subsidiary companies and 30 design centers. It design, develops, manufactures and sells product including Air conditioners, Mobile phone, Computers, Microwave, washing machine, Refrigerators and Televisions. Production facilities were constructed in Pakistan in 2002 and Jordan in 2003.
- 3. Achievements the fourth largest white goods producer in the world operates in over 30 countries with employees over 50,000 products are sold in more than 160 countries in global Had a global turnover of CNY 200.7 billion (about $ 32.8 billion) 2014
- 4. Technology & Product Innovation Once relied on technology from German companies It has made technology innovation as its main task and pay millions dollars in R&D of new high-tech products The technology achievements are soon transferred into advanced products
- 5. Competitors 1. LG 2. Whirlpool 3. Samsung 25 20 5 35 15 Whirlpool Samsung Haier LG Others In India
- 6. Learnings The Rules & regulation and Discipline of the company i.e. Attitudes towards work, Discipline towards system And Passion towards customers. What ingredients use to make a refrigerator & what process involved to making a refrigerator. To manufactures any type of refrigerator they use total 150 parts. How to maintain manpower and how to utilize it. I went Mumbai to visit exhibition which was organized by Vijay Sales as a Name of IICF and it was held from 23rd Dec.2014 to 5th Jan 2015. Company keeps employees record after resigning them too.
- 7. Suggestion Organize events so that you can appear longer times in customers mind. Go through advertising to promote your product and hire the best personality for the brand ambassador. Organize CSR activities to get in touch with the customer as well as it will help you to stay in customer mind longer. Adopt new technologies to one step ahead from another company. Provide discount in off season. Remove misconception from the customer mind that this is China Product and its life will not be more than our expectation We should provide customer delight so that they can be loyal and be stay for longer times.
- 8. Thank You For more details please visit www.haier.com Toll Free: 1800-102-9999 / 1800-200-9999