Hair to do_abc
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The document describes a mobile app for a hair salon business. The app will contain videos and images of different hairstyles linked to the products used to achieve that style. Users can view product listings and locate salons. Analytics will track user behavior and push customized offers. The backend will allow adding content and integrating with email marketing tools.
Hair to do_abc
- 1. Hair Salon iPhone . . iPad Mobile Android phone Application . Android tab
- 2. Business Plan Applications need to be developed for a hair salon / hair products firm to sell their hair dressing business which includes various types of hair cuts and also various beauty products and also act like a mobile marketing tool. The idea is that the app will not HARD SELL the products directly but will educate clients on what sort of hair styles need what sort of products and how they could use the products. The communication media here is videos / images of hair styles.Each hair style would be hooked up to products so user can see the products and its details like price , store availability etc.
- 3. Features ( FULL VERSION ) Salon Locator using in-app map. Distributor locator using in-app map. List of hair styles with videos , images Plain product listing Product Listing per video Step by step instructions Monitor user navigation on app through custom analytics Push notification support for custom messages , offers ,etc based on analytics. Custom CMS for maintaining product,hair style details offers ,etc and custom analytics
- 4. Integration with Constant Contact for email marketing on the admin Export analytics to XLS. Custom tool to upload app friendly ( light ) images to the DB. Flurry Analytics integrated to monitor app usage , downloads , demography distribution , funnel analysis ,etc.
- 5. I I N N T T E E R R F F A A C C E E
- 6. SCREENS ( Current Demo Version ) SPLASH SCREEN 1. This screen is launched once you select the launch icon.
- 7. HOME SCREEN 1. HAIR TO DO : Will show all videos available on the server 2. SALON STYLE : Will categorize videos under different hair styles. 3. PRODUCTS : Will show the products listing along with product details. 4. HEALTH AND CARE : Will carry articles , videos , images , etc to educate users on health care. 5. SEARCH : Article / product / video. 6. LOCATE : Closest salon / distributor.
- 8. LOCATE SALONS 1. Users can locate the closest salons / distributors live on the app on the map.
- 9. VIDEO LIST Show the list of videos under different categories.
- 10. VIDEO DETAILS SCREEN 1. Play videos. 2. Show products used to make the hair style. 3. Step by step instructions 4. Click products to view product list and product details.
- 11. iphone_video_landscape 1. Custom video player for seeing the videos in full screen.
- 12. 3-product-library 1. Various products listed , such a list is generate with data from a web server. 2. Selecting any product will launch a detailed screen for that product. 3. Search Option given. 4. Navigation option must be given to go back to previous screen.
- 13. 4-Single-product-screen 1. Image of each product. 2. Details 3. Locate closest salon / distributor who has this product.
- 14. news health-screen 1. This is the screen for Health and Care which is launched from the home screen. 2. Navigation option must be given on this screen.
- 15. Web Server App The web server will be developed for hosting the content. Add videos , products. Custom Analytics to get the list of the users who have viewed different hair styles , products , articles ,etc. Based on the way users use the app PUSH custom offers , messages to individual / group of users. Export user contact information directs to email marketing tools like Constant Contact.
- 16. Web Server App The web server will be developed for hosting the content. Add videos , products. Custom Analytics to get the list of the users who have viewed different hair styles , products , articles ,etc. Based on the way users use the app PUSH custom offers , messages to individual / group of users. Export user contact information directs to email marketing tools like Constant Contact.
- 18. Analytics,Offers and Email Marketing Custom analytics to monitor which products , videos , articles , each user / group of users has seen. Flurry Analytics to monitor app usage , downloads , demography distribution ,etc. Capture email ids of each user at different points on the app and use these for email marketing tools like Constant Contact. Create and Push offers