ASO(アプリストア最適化)ノウハウを公開。複数アプリの検索順位を上げ、検索経由インストールを増やした過程でわかったことを共有しています。Google Play/App Store SEO、ASOコンサルティング業務フロー共有の中でAndroid+ ASPについても紹介しています(株式会社E-arth提供のASOツール)。2013/8/19に古くなった知見を微修正。
App Store SEO比較: Google Play vs App StoreSearchMan.com
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App Store SEO: Google Playの方がiOS App Storeよりもチャンスあり
63%のユーザーがアプリを探す際に検索しているというデータが示す通り、App Store SEOは、アプリ開発者にとって欠かすことが出来ないマーケティングの手段になりつつある。iOS App Storeでは、AppleがChompを買収して以降、度々、検索エンジンのアルゴリズム変更が行われているとのことだ。SearchManは「少なくても2ヶ月に1度」程度大規模なアルゴリズム変更を検知している。また、iOS 6以降、iOS App Storeの検索結果では、1画面あたり1アプリしか表示されず、アプリ開発者たちからの批判が相次いだ。
これまで、App Store SEOというと、iOS App Storeばかりが話題になっていたが、SearchManはこの度、Google Play / Androidにも対応を開始した。現時点では、日本、アメリカのGoogle Playストアにある70万以上のアプリの検索順位を毎日分析している。SearchManでは、昨年末頃からAndroid対応を希望するアプリ開発社が急激に増えた。特に、日本のアプリ開発社からの要望が多く、これは、Google Playでの売上が日本で急成長しているという点にも合致する。
以下に、SearchManによる、iOS App StoreとGoogle Play (Android)のApp Store SEOの比較を掲載する。これを見る限り、Google Playの方がApp Store SEO経由でのダウンロード獲得に大きなチャンスがある、と言えよう。
1) Google Playストアの方が、より多くのアプリを検索結果に表示する
a) 1ページあたりのアプリ数が多い: Google Playストアは、検索結果画面の1ページあたり7-8アプリが表示される。他方、iPhoneは1アプリ、iPadでは6アプリだ。
b) 検索結果を深堀りするのが簡単: Google Playストアは、画面をタップすることなく、フリックするだけで、下方向に無限にスクロールできる。他方、iOSでは、検索結果を追加で読み込むのにタップが必要となる。
2) Google Playストアの方が、同じクエリに対して、より多くのアプリがヒットする
a) Google Playの方がヒット数が多い: ビックキーワードで検索すると、検索ヒット数がGoogle Playの方が圧倒的に多い。
b) シノニム等を用いたクエリ拡張: ある検索クエリに対して、Google Playの方が、類似語等への拡張をより積極的に行なっているようだ。(例えば、photoというクエリが入力された場合に、photo, photos, 写真...と解釈する。)これは、Googleが検索エンジンの会社であることを考えれば想像に難くない。
c) 自動スペル補正: Google Playの方が、ミススペルをより賢く自動的に補正する。これもGoogleが検索エンジンの会社であるからなせる業だろう。
3) Google PlayにおけるApp Store SEOへの先行投資は今がチャンス
a) 競争が少ない: アプリ数はApp Storeとほぼ同数だが、アプリ開発社は(Androidアプリは、レビュー審査が無いにも関わらず)iOSアプリをより頻繁にアップデートしている。
b) 課金チャンスの増大: Google Playは、ユーザーのクレジットカードが登録されていないことが課題だったが、日本ではキャリア課金によってこの問題が克服されつつある。結果として、Google Playでの売上が日本で急成長している。
4) Google Playの方が、App Store SEOを簡単に実行できる
a) レビュー審査が不要: iOS App Storeでは、アプリ名、iTunesキーワード変更する際に審査が必要だが、Google Playでは不要。
b) Google PlayにはiTunesキーワードに相当するものが存在しない: Google Pl
This document provides an overview of real user monitoring (RUM) including:
- RUM collects performance data directly from real users' browsers to understand their actual experiences, unlike synthetic monitoring which uses simulated users.
- A beacon is an HTTP request containing timing and other data about a user's experience on a webpage that is sent back to the server.
- To get started with RUM, a small snippet of JavaScript like Boomerang can be added to webpages to instrument them to send beacon data to analyze performance.
This document discusses illiteracy, listing statistics showing high illiteracy rates among those in poverty, on welfare, arrested or in jail. It identifies causes of illiteracy such as poverty, lack of schools/teachers, high fees, cultural factors, caste divisions, illiterate parents, civil wars, and corrupt leaders. Consequences are listed as unemployment, lower income, crimes, poverty, and low development. Solutions proposed include awareness programs, free primary education, improved budgets, girls' education, literacy as a basic right and means of development, gender equality, and special efforts for underprivileged groups.
The document discusses how SOASTA collects billions of real user beacons from user experiences on websites and mobile apps. It describes SOASTA's data science workbench, which loads the beacon data into a highly optimized schema in Amazon Redshift. This allows data scientists to analyze the data using the Julia programming language and build statistical models and functions. The workbench is aimed at helping customers understand user behavior and identify performance issues based on insights from the large volume of real user data.
The document discusses how testing became a "second class citizen" in development processes and how to restore it to being a "first class citizen". It argues that testing should be viewed as performance engineering that is integrated throughout the development lifecycle rather than isolated events. This involves tearing down silos between teams, automating tests, and using real user data to enable continuous and comprehensive testing from development through production. The goal is to eliminate delays and allow more testing earlier and more often to improve both quality and performance.
They don't call it Continuous Integration for nothing!Dan Boutin
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The document highlights a presentation by Dan Boutin from Soasta regarding the significance of Continuous Integration (CI) in software development and performance engineering. It emphasizes the need for speed and efficiency in delivering new features while ensuring quality through automation and effective collaboration across different teams. The presentation outlines the role of CI in streamlining the testing process and maintaining consistent environments for successful application delivery.
Charles Hart is a 64-year-old independent petroleum landman with over 39 years of experience in the oil and gas industry. He has worked as a contract landman for various companies conducting tasks like acquiring oil and gas leases, title research, and curative work. Hart has expertise in areas like sovereignty and mineral land titles, due diligence, acquisitions, regulatory compliance, and lease agreements. He is proficient with software like Microsoft Office and land management programs.
Dokumen tersebut membahas tentang standar nasional Indonesia mengenai tata cara perencanaan bangunan MCK umum. Dokumen tersebut menjelaskan tentang ruang lingkup, acuan normatif, istilah dan definisi, serta persyaratan yang berlaku untuk sarana MCK seperti lokasi, kapasitas, sistem air bersih, bahan bangunan, konstruksi, dan sarana mandi, cuci, kakus."
Le document traite de l'importance de la prière nocturne comme moyen d'attirer l'amour d'Allah et d'améliorer sa spiritualité. Il met en avant des récits et enseignements du Prophète Muhammad sur la valeur de cette pratique, et souligne que l'absence d'assiduité à la prière nocturne peut être liée à des péchés commis durant la journée. Enfin, il encourage les croyants à remplacer les moments de futilité par des prières nocturnes pour se rapprocher d'Allah.
This document provides two links to YouTube videos for an ASSISTA winter 2015 campaign and lookbook. The links are for promotional videos on YouTube highlighting the company's winter collection and styles for the upcoming season.
This newsletter provides a summary of events and achievements at the school over the past quarter. It profiles the successes of students from nursery to class 12th across various academic and extracurricular competitions. These include students winning positions at quiz competitions, participation in rallies and activities to learn values like friendship and compassion, and educational trips to historical sites. It also highlights workshops attended by teachers on topics like classroom management, science pedagogy, and counseling adolescent students.
Este documento proporciona información sobre productos químicos para la limpieza y desinfección de equipos de procesamiento de alimentos. Describe detergentes alcalinos y ácidos, así como desinfectantes de base ácida para limpiar pasteurizadores, líneas, tanques de almacenamiento y reactores. También incluye información sobre productos para la limpieza externa de equipos y áreas de procesamiento, el lavado de botellas y espumadores fijos y portátiles.
El documento expresa preocupación por el desempe?o reciente del equipo de béisbol Magallanes, que perdió un partido 7-6 luego de estar ganando 5-2. Advierte que el equipo está fuera de la clasificación y les queda poco tiempo para ganar suficientes partidos para clasificar a la siguiente ronda. También compara el desempe?o de Magallanes contra otros equipos y recuerda que se necesitan al menos 30 victorias para tener un pase asegurado a la siguiente ronda.
El documento presenta una lista de palabras en espa?ol para que el lector las copie sin cometer errores de ortografía. Luego pide completar con "r" u "rr" palabras incompletas relacionadas con la ortografía. Finalmente solicita escribir oraciones usando las palabras provistas.
A matéria principal do documento é uma entrevista com a empresária e esposa Jacqueline Braz. Outros destaques incluem dicas para o carnaval, receitas para o carnaval, deficiências humanas, e terapia do elogio.
El documento narra la historia de un peregrino que llega cansado a tres granjas pidiendo agua. En la primera granja, el due?o se niega a darle agua y lo amenaza con un palo. En la segunda granja, el hombre le dice que no tiene agua pero el peregrino ve a un mozo pasar con un cubo lleno de agua. En la tercera granja, el hombre lo invita a sentarse y va a buscar agua fresca de una fuente para él, a pesar de retrasar su trabajo. El peregrino agradece al hombre por su
This document discusses inbound marketing strategies. It argues that inbound marketing focuses on earning people's interest through helpful content rather than interrupting them with ads. It then provides 10 actionable inbound marketing tactics with examples, such as using data and metrics as content, creating video content, thought leadership, leveraging social networks, link building through social followers, long tail SEO through gamification, PR through social outreach, viral-worthy content through Q&A research, influencing search suggestions through branding, and leveraging thought leaders to build content. The overall message is that inbound marketing is more effective than traditional interruption marketing because it focuses on creating helpful, shareable content to naturally attract and engage customers.
1) After Japan opened up to Western cultures in 1868 during the Meiji era, it rapidly modernized and recreated itself as a modern nation. Western literature, education, and philosophies were introduced and changed people's ways of thinking.
2) Victorian British literature became popular in Japan during this time, as the two societies shared similarities around rigid social structures and repression. Stories like Alice in Wonderland appealed to Japanese audiences.
3) Alice in Wonderland represented an escape from strict Victorian social norms for women and children. It was popular in Japan as youth faced pressure to conform and lacked freedom. Elements from the story saturated Japanese media and pop culture.
Povestea lui ?tefan, un t?n?r orfan care a fost dat afar? din orfelinat la 18 ani, dezv?luie provoc?rile ?nt?mpinate ?n ?ncercarea de a g?si un loc ?n lume, f?r? sprijinul familiei. Dup? ce a stat cu o m?tu?? care nu l-a dorit, el se confrunt? cu realitatea dur? a str?zii, ?nt?lnind al?i orfani ?i supravie?uind ?n condi?ii dificile, sub influen?a unei lumi periculoase. T?n?rul devine con?tient de pericolele ?i compromisurile vie?ii ?n ora?, reprezentate de personaje precum Gigi St?nc?, care exploateaz? oamenii vulnerabili precum el.
This document provides an overview of real user monitoring (RUM) including:
- RUM collects performance data directly from real users' browsers to understand their actual experiences, unlike synthetic monitoring which uses simulated users.
- A beacon is an HTTP request containing timing and other data about a user's experience on a webpage that is sent back to the server.
- To get started with RUM, a small snippet of JavaScript like Boomerang can be added to webpages to instrument them to send beacon data to analyze performance.
This document discusses illiteracy, listing statistics showing high illiteracy rates among those in poverty, on welfare, arrested or in jail. It identifies causes of illiteracy such as poverty, lack of schools/teachers, high fees, cultural factors, caste divisions, illiterate parents, civil wars, and corrupt leaders. Consequences are listed as unemployment, lower income, crimes, poverty, and low development. Solutions proposed include awareness programs, free primary education, improved budgets, girls' education, literacy as a basic right and means of development, gender equality, and special efforts for underprivileged groups.
The document discusses how SOASTA collects billions of real user beacons from user experiences on websites and mobile apps. It describes SOASTA's data science workbench, which loads the beacon data into a highly optimized schema in Amazon Redshift. This allows data scientists to analyze the data using the Julia programming language and build statistical models and functions. The workbench is aimed at helping customers understand user behavior and identify performance issues based on insights from the large volume of real user data.
The document discusses how testing became a "second class citizen" in development processes and how to restore it to being a "first class citizen". It argues that testing should be viewed as performance engineering that is integrated throughout the development lifecycle rather than isolated events. This involves tearing down silos between teams, automating tests, and using real user data to enable continuous and comprehensive testing from development through production. The goal is to eliminate delays and allow more testing earlier and more often to improve both quality and performance.
They don't call it Continuous Integration for nothing!Dan Boutin
?
The document highlights a presentation by Dan Boutin from Soasta regarding the significance of Continuous Integration (CI) in software development and performance engineering. It emphasizes the need for speed and efficiency in delivering new features while ensuring quality through automation and effective collaboration across different teams. The presentation outlines the role of CI in streamlining the testing process and maintaining consistent environments for successful application delivery.
Charles Hart is a 64-year-old independent petroleum landman with over 39 years of experience in the oil and gas industry. He has worked as a contract landman for various companies conducting tasks like acquiring oil and gas leases, title research, and curative work. Hart has expertise in areas like sovereignty and mineral land titles, due diligence, acquisitions, regulatory compliance, and lease agreements. He is proficient with software like Microsoft Office and land management programs.
Dokumen tersebut membahas tentang standar nasional Indonesia mengenai tata cara perencanaan bangunan MCK umum. Dokumen tersebut menjelaskan tentang ruang lingkup, acuan normatif, istilah dan definisi, serta persyaratan yang berlaku untuk sarana MCK seperti lokasi, kapasitas, sistem air bersih, bahan bangunan, konstruksi, dan sarana mandi, cuci, kakus."
Le document traite de l'importance de la prière nocturne comme moyen d'attirer l'amour d'Allah et d'améliorer sa spiritualité. Il met en avant des récits et enseignements du Prophète Muhammad sur la valeur de cette pratique, et souligne que l'absence d'assiduité à la prière nocturne peut être liée à des péchés commis durant la journée. Enfin, il encourage les croyants à remplacer les moments de futilité par des prières nocturnes pour se rapprocher d'Allah.
This document provides two links to YouTube videos for an ASSISTA winter 2015 campaign and lookbook. The links are for promotional videos on YouTube highlighting the company's winter collection and styles for the upcoming season.
This newsletter provides a summary of events and achievements at the school over the past quarter. It profiles the successes of students from nursery to class 12th across various academic and extracurricular competitions. These include students winning positions at quiz competitions, participation in rallies and activities to learn values like friendship and compassion, and educational trips to historical sites. It also highlights workshops attended by teachers on topics like classroom management, science pedagogy, and counseling adolescent students.
Este documento proporciona información sobre productos químicos para la limpieza y desinfección de equipos de procesamiento de alimentos. Describe detergentes alcalinos y ácidos, así como desinfectantes de base ácida para limpiar pasteurizadores, líneas, tanques de almacenamiento y reactores. También incluye información sobre productos para la limpieza externa de equipos y áreas de procesamiento, el lavado de botellas y espumadores fijos y portátiles.
El documento expresa preocupación por el desempe?o reciente del equipo de béisbol Magallanes, que perdió un partido 7-6 luego de estar ganando 5-2. Advierte que el equipo está fuera de la clasificación y les queda poco tiempo para ganar suficientes partidos para clasificar a la siguiente ronda. También compara el desempe?o de Magallanes contra otros equipos y recuerda que se necesitan al menos 30 victorias para tener un pase asegurado a la siguiente ronda.
El documento presenta una lista de palabras en espa?ol para que el lector las copie sin cometer errores de ortografía. Luego pide completar con "r" u "rr" palabras incompletas relacionadas con la ortografía. Finalmente solicita escribir oraciones usando las palabras provistas.
A matéria principal do documento é uma entrevista com a empresária e esposa Jacqueline Braz. Outros destaques incluem dicas para o carnaval, receitas para o carnaval, deficiências humanas, e terapia do elogio.
El documento narra la historia de un peregrino que llega cansado a tres granjas pidiendo agua. En la primera granja, el due?o se niega a darle agua y lo amenaza con un palo. En la segunda granja, el hombre le dice que no tiene agua pero el peregrino ve a un mozo pasar con un cubo lleno de agua. En la tercera granja, el hombre lo invita a sentarse y va a buscar agua fresca de una fuente para él, a pesar de retrasar su trabajo. El peregrino agradece al hombre por su
This document discusses inbound marketing strategies. It argues that inbound marketing focuses on earning people's interest through helpful content rather than interrupting them with ads. It then provides 10 actionable inbound marketing tactics with examples, such as using data and metrics as content, creating video content, thought leadership, leveraging social networks, link building through social followers, long tail SEO through gamification, PR through social outreach, viral-worthy content through Q&A research, influencing search suggestions through branding, and leveraging thought leaders to build content. The overall message is that inbound marketing is more effective than traditional interruption marketing because it focuses on creating helpful, shareable content to naturally attract and engage customers.
1) After Japan opened up to Western cultures in 1868 during the Meiji era, it rapidly modernized and recreated itself as a modern nation. Western literature, education, and philosophies were introduced and changed people's ways of thinking.
2) Victorian British literature became popular in Japan during this time, as the two societies shared similarities around rigid social structures and repression. Stories like Alice in Wonderland appealed to Japanese audiences.
3) Alice in Wonderland represented an escape from strict Victorian social norms for women and children. It was popular in Japan as youth faced pressure to conform and lacked freedom. Elements from the story saturated Japanese media and pop culture.
Povestea lui ?tefan, un t?n?r orfan care a fost dat afar? din orfelinat la 18 ani, dezv?luie provoc?rile ?nt?mpinate ?n ?ncercarea de a g?si un loc ?n lume, f?r? sprijinul familiei. Dup? ce a stat cu o m?tu?? care nu l-a dorit, el se confrunt? cu realitatea dur? a str?zii, ?nt?lnind al?i orfani ?i supravie?uind ?n condi?ii dificile, sub influen?a unei lumi periculoase. T?n?rul devine con?tient de pericolele ?i compromisurile vie?ii ?n ora?, reprezentate de personaje precum Gigi St?nc?, care exploateaz? oamenii vulnerabili precum el.