�ݺ�ߣ

The document discusses social media and its importance for businesses. It defines social media as activities that integrate technology, social interaction, and user-generated content. It provides reasons why businesses should engage in social media, such as it democratizes communications and shifts power to consumers. The document also notes that social media should not just be used for broadcasting messages but also facilitating dialogues and interactions with customers. It discusses how social media can be used for public relations, customer service, loyalty building, and collaboration rather than just marketing. It stresses that businesses need to develop a strategy to engage in social media effectively.Read less