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White Label Reputation Management Solutions
MISSION

VendAsta¡¯s mission is to provide our partners with essential
software tools to help businesses manage their brands and
          transform customers into raving fans.
Problem Facing SMBs




    New Media has changed the game for SMBs. Their
    brand is defined by what customers say, rather than
    what they say themselves.
Consumer Behavior Has Changed

Consumers now trust user
generated content (UGC)
more than traditional forms
of advertising.

This has not only created
challenges for SMBs but
also for traditional media
companies.
Consumers Control Conversations

  ? Your online listings are full of UGC

  ? Consumers trust UGC more than traditional advertising

  ? Monitoring all the places you are discussed is challenging

  ? Your brand is now what your customers say it is, online
Local is important
         For
Brand Management
Local Visibility / Presence
         is Part of
  Brand Management
Every Business has a Digital Legacy
Digital Footprint
? Things you have some level of control over
? What you say about yourself

Digital Shadow
? Things you have little or no control over
? What other say about you

        Your Digital Footprint + Your Digital Shadow =
                       Your Reputation
What is Reputation Management for SMBs
 ? Local Presence Management / Visibility

 ? Monitoring structured data (reviews)

 ? Monitoring User Generated content (UGC)
      - Including employees
 ? Engaging customers and tracking ROI

 ? Comparing yourself to your competition
VendAsta White Label Reputation Managment Solutions
Different Strokes
For Different Folks
 Digital Products
 Digital Sales Force
 DIY/DIFM
 Mature Digital Strategy


                           No Digital only sales force
                           DIFM
                           High Touch Service
                           Need Prescription
Creating a High Value Digital Bundle
  Sell complementary products together:
  ? Higher price point of the sale
  ? Better results for the client
  ? Increased stickiness of the program

  Other digital products to consider bundling with Reputation
  Management:
  ?   Website Development
  ?   Social Media Presence Development
  ?   Social Marketing
  ?   SEO / SEM
  ?   Display Advertising
Getting in Contact

  Alan Hunter Willis
  Strategic Partner Development

  Phone: (306) 955-5512 ext 107
  Email: awillis@vendasta.com
  www.vendasta.com


      facebook.com/vendasta

      @VendAsta

      linkedin.com/company/vendasta-technologies-inc.

More Related Content

VendAsta White Label Reputation Managment Solutions

  • 1. White Label Reputation Management Solutions
  • 2. MISSION VendAsta¡¯s mission is to provide our partners with essential software tools to help businesses manage their brands and transform customers into raving fans.
  • 3. Problem Facing SMBs New Media has changed the game for SMBs. Their brand is defined by what customers say, rather than what they say themselves.
  • 4. Consumer Behavior Has Changed Consumers now trust user generated content (UGC) more than traditional forms of advertising. This has not only created challenges for SMBs but also for traditional media companies.
  • 5. Consumers Control Conversations ? Your online listings are full of UGC ? Consumers trust UGC more than traditional advertising ? Monitoring all the places you are discussed is challenging ? Your brand is now what your customers say it is, online
  • 6. Local is important For Brand Management
  • 7. Local Visibility / Presence is Part of Brand Management
  • 8. Every Business has a Digital Legacy Digital Footprint ? Things you have some level of control over ? What you say about yourself Digital Shadow ? Things you have little or no control over ? What other say about you Your Digital Footprint + Your Digital Shadow = Your Reputation
  • 9. What is Reputation Management for SMBs ? Local Presence Management / Visibility ? Monitoring structured data (reviews) ? Monitoring User Generated content (UGC) - Including employees ? Engaging customers and tracking ROI ? Comparing yourself to your competition
  • 11. Different Strokes For Different Folks Digital Products Digital Sales Force DIY/DIFM Mature Digital Strategy No Digital only sales force DIFM High Touch Service Need Prescription
  • 12. Creating a High Value Digital Bundle Sell complementary products together: ? Higher price point of the sale ? Better results for the client ? Increased stickiness of the program Other digital products to consider bundling with Reputation Management: ? Website Development ? Social Media Presence Development ? Social Marketing ? SEO / SEM ? Display Advertising
  • 13. Getting in Contact Alan Hunter Willis Strategic Partner Development Phone: (306) 955-5512 ext 107 Email: awillis@vendasta.com www.vendasta.com facebook.com/vendasta @VendAsta linkedin.com/company/vendasta-technologies-inc.