Halloween 2014 Social Trends and Insights
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This document analyzes Halloween costume trends and social mentions in October 2014. It shows that total Halloween posts on social media increased throughout October. The most mentioned costumes were witch, princess, and pirate while the most searched costumes on Google were witch, vampire and zombie. Top tweets about Halloween are also presented. Data sources are identified as Social Studio for social data and Google Trends for search data.
Halloween 2014 Social Trends and Insights
- 2. Halloween 2014 Social Analysis Powered by Social Studio Social Mentions Over Time Top Buzz Words by Mentions Top Costumes by Social Mentions Top Costumes by Google Search Top Tweets
- 3. Social Mentions Over Time October 1, 2014 – October 23, 2014 900000 800000 700000 600000 500000 400000 300000 200000 100000 0 Total Posts 830k
- 4. Top Buzz Words by Mentions
- 5. Top Costumes by Social Mentions 90000 80000 70000 60000 50000 40000 30000 20000 10000 0 Couple's Costume Witch Princess Pirate Ghost Zombie Vampire Skeleton Frozen Costumes Police Officer Minion Batman The Avengers Mermaid Superhero Minnie Mouse Superman Ninja Turtles Spiderman Tinkerbell Other (6 more) Total Social Posts
- 6. Top Costumes by Google Search
- 7. Top Tweets
- 8. Top Tweets
- 9. Data Sources Social data was pulled from Social Studio from the Salesforce Marketing Cloud. Social Studio analyzes more than 650 million data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Google search data comes from Google Trends.