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Handicraft products

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JAVED PATEL
JAVED PATEL

Handicrafts are unique cultural expressions made using local materials and craftsmanship. While traditionally isolated, handicrafts are now part of the global home accessory market influenced by fashion trends. Indian handicrafts have evolved from Mughal era through periods of princely rule, imperialism, independence movements, and today. Major handicraft categories include wood, metal, pottery works. The government promotes handicraft exports through emporiums and initiatives to support artisans and develop new designs. Top export markets for Indian handicrafts are the US, UK, UAE, Germany and France.

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WHAT IS HANDICRAFT? Handicrafts are unique expressions of a particular culture or community through local craftsmanship and materials. It is no longer possible to look at traditional artisan communities and their products in isolation from global market trends and competition. Handicrafts are part of a much larger home accessory market, which includes handcrafted, semi handcrafted, and machine-made goods. The home accessory market is strongly influenced by fashion trends, consumer purchasing patterns, and economic conditions in end markets
EVOLUTION OF CRAFTS IN INDIA Mughal era smaller Princely states Imperialism Swadeshi Movement After Independendence
TYPES OF HANDICRAFTS IN INDIA Stone work Metal work Pottery Wood craft Gems and Jewellery Paintings Textiles Leather works Carpet Weaving Bamboo Craft
KEY MARKETS AND EXPORT DESTINATIONS Handicraft exports from India increased by 13.5%. Total export of handicrafts from India is expected to grow by 10% to US$3.5 billion in FY 2016-17. Indian handicrafts are exported across geographies with the top 10 destination being the US, the UK, the UAE, Germany, France, Italy, etc.
GROWTH In April-September2016 the export of various segments registered positive growth o Art metalware -28.23% o Wood wares-9.52% o Hand printed textiles & scarves-8.54% o Embroidered & crochetted goods-11% o Shawles & Artware-4.76% o Imitation jewellery-15.9%
Marketing Practices in Handicrafts: Marketing touches everyone's life. Marketing involves a large number of activities, including Marketing research, Product development, Distribution, Pricing, Advertising, and Personal selling, Sales promotion, Packaging and Branding. Marketing combines several activities designed to sense, serve and satisfy consumer needs while meeting the goals of the organization
GOVERNMENT EMPORIUM STATE NAME OF EMPORIUM ITEMS AVAILABLE Madhya pradesh Mrignayani Crepe Silk, Chanderi Sarees,Handicrafts Uttar Pradesh Gangotri Metal &Wood crafts, Chikankari,Zardozi Kashmir Zoon Shawls, Carpets etc West Bengal Manjusha Silk&CottonSarees, Brass items, Darjeeling tea. Tripura Purbasha Bamboo & cane made items Bihar Amrapali Madhubani painting & Gems Tamil Nadu Poompuhar Bronze stuff, Tanjore Arts, Silk
Andhara Pradesh Lepakshi Handicrafts Gujarat Gurjari Printed cotton, miniature paintings& jewellary Rajasthan Rajasthali Brassware, Marble ware, paintings Maharastra Trimourti Pottery, glass & lac made items , Gems Karnataka Cauvery Bronze items, Teracotta arts, Sandle wood crafts Assam Pragjyotika Wooden items, Handloom sarees Himachal Pradesh Himachal Wooden products, shawls, Handlooms
MAJOR PLAYERS ART METAL WARE- Aligarh , Jaipur , Jodhpur ,Delhi, kerala, Jaiselmer, Madras WOODEN CRAFTS- Srinagar,Jaipur , Jodhpur ,Jagdalpur, Bangalore,Mysore Madras EMBROIDERED GOODS Gujarat, Jodhpur, Lucknow, Agra,Amritsar, Kullu MARBLE & SOFT STONE CRAFTS - Agra, Madras ,Jodhpur, Jabalpur ,Jaipur IMITATION JEWELLARY- Delhi, Moradabad, Jaipur
INITIATIVES TAKEN BY GOVERNMENT OF INDIA In India, the Ministry Of Textile is responsible for the formulation of policy, planning,development, export promotion and regulation of the Handicraft Industry. Some policies & rules are as follows: 1.There are no restrictions regarding location for establishing manufacturing units 2. All producers of handicrafts are exempt from obtaining Industrial License to manufacture. 3.The delicenced undertakings, however, are required to file an Industrial Entrepreneur Memoranda (IEM) in Part A with the Secretariat of Industrial Assistance (SIA), and obtain an acknowledgment.
5000 Carpet artisans shall be formally trained in hand knotted and hand tufted carpet weaving Distribution of Improved Tools to the Artisans of Pottery/Terracotta and Wooden Craft 5 months Integrated Design Project for wooden toys of Varanasi Design workshop for Soapstone Craft Souvenir Development Project Enrollment of 30 New Handicraft Exporters of Varanasi Textiles minister distributes PAHCHAN identity cards to artisans of Gujarat
Handicraft products

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Handicraft products

  • 1. WHAT IS HANDICRAFT? Handicrafts are unique expressions of a particular culture or community through local craftsmanship and materials. It is no longer possible to look at traditional artisan communities and their products in isolation from global market trends and competition. Handicrafts are part of a much larger home accessory market, which includes handcrafted, semi handcrafted, and machine-made goods. The home accessory market is strongly influenced by fashion trends, consumer purchasing patterns, and economic conditions in end markets
  • 2. EVOLUTION OF CRAFTS IN INDIA Mughal era smaller Princely states Imperialism Swadeshi Movement After Independendence
  • 3. TYPES OF HANDICRAFTS IN INDIA Stone work Metal work Pottery Wood craft Gems and Jewellery Paintings Textiles Leather works Carpet Weaving Bamboo Craft
  • 4. KEY MARKETS AND EXPORT DESTINATIONS Handicraft exports from India increased by 13.5%. Total export of handicrafts from India is expected to grow by 10% to US$3.5 billion in FY 2016-17. Indian handicrafts are exported across geographies with the top 10 destination being the US, the UK, the UAE, Germany, France, Italy, etc.
  • 5. GROWTH In April-September2016 the export of various segments registered positive growth o Art metalware -28.23% o Wood wares-9.52% o Hand printed textiles & scarves-8.54% o Embroidered & crochetted goods-11% o Shawles & Artware-4.76% o Imitation jewellery-15.9%
  • 6. Marketing Practices in Handicrafts: Marketing touches everyone's life. Marketing involves a large number of activities, including Marketing research, Product development, Distribution, Pricing, Advertising, and Personal selling, Sales promotion, Packaging and Branding. Marketing combines several activities designed to sense, serve and satisfy consumer needs while meeting the goals of the organization
  • 7. GOVERNMENT EMPORIUM STATE NAME OF EMPORIUM ITEMS AVAILABLE Madhya pradesh Mrignayani Crepe Silk, Chanderi Sarees,Handicrafts Uttar Pradesh Gangotri Metal &Wood crafts, Chikankari,Zardozi Kashmir Zoon Shawls, Carpets etc West Bengal Manjusha Silk&CottonSarees, Brass items, Darjeeling tea. Tripura Purbasha Bamboo & cane made items Bihar Amrapali Madhubani painting & Gems Tamil Nadu Poompuhar Bronze stuff, Tanjore Arts, Silk
  • 8. Andhara Pradesh Lepakshi Handicrafts Gujarat Gurjari Printed cotton, miniature paintings& jewellary Rajasthan Rajasthali Brassware, Marble ware, paintings Maharastra Trimourti Pottery, glass & lac made items , Gems Karnataka Cauvery Bronze items, Teracotta arts, Sandle wood crafts Assam Pragjyotika Wooden items, Handloom sarees Himachal Pradesh Himachal Wooden products, shawls, Handlooms
  • 9. MAJOR PLAYERS ART METAL WARE- Aligarh , Jaipur , Jodhpur ,Delhi, kerala, Jaiselmer, Madras WOODEN CRAFTS- Srinagar,Jaipur , Jodhpur ,Jagdalpur, Bangalore,Mysore Madras EMBROIDERED GOODS Gujarat, Jodhpur, Lucknow, Agra,Amritsar, Kullu MARBLE & SOFT STONE CRAFTS - Agra, Madras ,Jodhpur, Jabalpur ,Jaipur IMITATION JEWELLARY- Delhi, Moradabad, Jaipur
  • 10. INITIATIVES TAKEN BY GOVERNMENT OF INDIA In India, the Ministry Of Textile is responsible for the formulation of policy, planning,development, export promotion and regulation of the Handicraft Industry. Some policies & rules are as follows: 1.There are no restrictions regarding location for establishing manufacturing units 2. All producers of handicrafts are exempt from obtaining Industrial License to manufacture. 3.The delicenced undertakings, however, are required to file an Industrial Entrepreneur Memoranda (IEM) in Part A with the Secretariat of Industrial Assistance (SIA), and obtain an acknowledgment.
  • 11. 5000 Carpet artisans shall be formally trained in hand knotted and hand tufted carpet weaving Distribution of Improved Tools to the Artisans of Pottery/Terracotta and Wooden Craft 5 months Integrated Design Project for wooden toys of Varanasi Design workshop for Soapstone Craft Souvenir Development Project Enrollment of 30 New Handicraft Exporters of Varanasi Textiles minister distributes PAHCHAN identity cards to artisans of Gujarat