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Handouts - Elevator Pitch sales class activity.docx

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Dr. Yuqi Wang
Dr. Yuqi Wang

Handouts - Elevator Pitch activity.docx

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Elevator Pitch Handout for Salesperson (Pencil Factory Representative) Your Role: You are a sales representative for a pencil factory that specializes in producing high-quality, affordable pencils. Your goal is to convince a school executive to purchase pencils for their school. Your Objectives: 1. Identify the school's needs and position your pencils as the best solution. 2. Highlight key benefits of your pencils, such as quality, cost-effectiveness, or environmental sustainability. 3. Deliver a persuasive pitch in 30 seconds. Key Information About Your Product: - Product Name: Precision Pencils - Features: - Durable lead that resists breaking. - Ergonomic, hexagonal shape for better grip. - Eco-friendly: Made from sustainable wood. - Price: Competitive pricing with bulk discounts available. Suggested Elevator Pitch Structure: 1. Hook: Start with an attention-grabbing fact or question. Example: "Did you know the average student uses 12 pencils per year? Imagine providing them with pencils that last longer and reduce costs for your school." 2. Problem/Solution: Show how your pencils address common problems. Example: "Precision Pencils are designed to be both durable and cost-effective, solving the issue of frequent breakage and replacements." 3. Value Proposition: Emphasize benefits over features. Example: "By choosing Precision Pencils, your school can save up to 20% annually on supplies while promoting sustainability." 4. Call to Action: End with a clear next step. Example: "How about I send you a sample pack so you can test them out with your students?" 1
Elevator Pitch Handout for School Executive Your Role: You are a school executive responsible for purchasing school supplies for students and teachers. Your priorities are quality, affordability, and sustainability, but you must also justify expenses to your school board. Your Objectives: 1. Evaluate the salesperson's pitch based on your school's needs. 2. Ask probing questions to test the product's suitability. 3. Decide if you're interested in the product or need further information. Your Concerns as a Buyer: - Budget: Your school has a tight budget and needs to make every dollar count. - Quality: Pencils must be durable to withstand daily student use. - Sustainability: Your school board values environmentally friendly purchases. - Trust: You need to ensure the supplier is reliable and can deliver on time. Questions to Consider During the Pitch: - How do these pencils compare to what we currently use? - What makes these pencils unique or better than competitors? - Are there discounts available for bulk orders? - What is your delivery process and timeline? - Do you have any references from other schools? 2

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Handouts - Elevator Pitch sales class activity.docx

  • 1. Elevator Pitch Handout for Salesperson (Pencil Factory Representative) Your Role: You are a sales representative for a pencil factory that specializes in producing high-quality, affordable pencils. Your goal is to convince a school executive to purchase pencils for their school. Your Objectives: 1. Identify the school's needs and position your pencils as the best solution. 2. Highlight key benefits of your pencils, such as quality, cost-effectiveness, or environmental sustainability. 3. Deliver a persuasive pitch in 30 seconds. Key Information About Your Product: - Product Name: Precision Pencils - Features: - Durable lead that resists breaking. - Ergonomic, hexagonal shape for better grip. - Eco-friendly: Made from sustainable wood. - Price: Competitive pricing with bulk discounts available. Suggested Elevator Pitch Structure: 1. Hook: Start with an attention-grabbing fact or question. Example: "Did you know the average student uses 12 pencils per year? Imagine providing them with pencils that last longer and reduce costs for your school." 2. Problem/Solution: Show how your pencils address common problems. Example: "Precision Pencils are designed to be both durable and cost-effective, solving the issue of frequent breakage and replacements." 3. Value Proposition: Emphasize benefits over features. Example: "By choosing Precision Pencils, your school can save up to 20% annually on supplies while promoting sustainability." 4. Call to Action: End with a clear next step. Example: "How about I send you a sample pack so you can test them out with your students?" 1
  • 2. Elevator Pitch Handout for School Executive Your Role: You are a school executive responsible for purchasing school supplies for students and teachers. Your priorities are quality, affordability, and sustainability, but you must also justify expenses to your school board. Your Objectives: 1. Evaluate the salesperson's pitch based on your school's needs. 2. Ask probing questions to test the product's suitability. 3. Decide if you're interested in the product or need further information. Your Concerns as a Buyer: - Budget: Your school has a tight budget and needs to make every dollar count. - Quality: Pencils must be durable to withstand daily student use. - Sustainability: Your school board values environmentally friendly purchases. - Trust: You need to ensure the supplier is reliable and can deliver on time. Questions to Consider During the Pitch: - How do these pencils compare to what we currently use? - What makes these pencils unique or better than competitors? - Are there discounts available for bulk orders? - What is your delivery process and timeline? - Do you have any references from other schools? 2