Hands off – it’s ours! Taking back the reins
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The document outlines a proactive approach to content governance and management for educational institutions, emphasizing the need to conduct qualitative audits, rewrite content purposefully, and encourage cultural buy-in. Key steps include managing content ownership to avoid inconsistencies and inefficiencies, while also preparing for potential culture shocks among staff and students. The overarching message is to take control of the content landscape and establish a framework for sustainable improvements.
Hands off – it’s ours! Taking back the reins
- 1. Hands off - it’s ours! Taking back the reins #IWMW2018 | #P9 Dr Keith McDonald | @WritingPrivacy
- 2. Introduction Master, there are a few provisos...
- 3. Introduction
- 4. The project
- 5. The result
- 6. “The sphere of influence” EVERYBODY ELSE Marketeers
- 7. Hands off - Step 1 Qualitative Audit
- 8. What stays? What goes? 400 pages ● 10% scrapped. ● 5% moved. ● 20% compressed. Result: 60
- 9. Hands off - Step 2 Rewriting for Purpose
- 10. Stop the informational bias! “Examination diet” “Notional study hours” “Contribution-towards- the-cost-of-study loans...”
- 11. Before
- 12. After
- 13. Before
- 14. After
- 15. Before (There is no DZ…)
- 16. After
- 17. Hands off - Step 3 Culture shocks & Buy-in
- 18. One man...
- 19. And his (small) army...
- 20. Use content governance to encourage better behaviours. ● Get students going where they should be going. ● Get staff going where they should be going. ● Leaving document culture behind.
- 21. Confidence usually beats a culture shock.
- 22. Hands off - Step 4 Managing content
- 23. Too many cooks = ● Apathy ● Continuity ● Inconsistency ● Inefficiency ● Inaccuracy
- 24. Not all content ‘owners’ have the same awareness and expertise.
- 25. Hands off - Step 5 Holding ground
- 27. Passive-aggressive feedback: “I don’t know who’s responsible for this...” “This doesn’t work for me...”
- 28. There’s no point having a new website if you intend to make it like the old one.
- 29. “Hands off, you say?!?” (Optimism is for fools…)
- 31. You CAN be victim of your own success.
- 33. Some battles you cannot expect to win. (Thus, it’s important to win the others!)
- 34. Summary ● Know your content. ● Anticipate culture shocks. ● Press for training. ● Establish a steering group. ● Push for winnable battles.
- 35. Thank you! Go, take back your reins! #IWMW2018 | #P9 Dr Keith McDonald | @WritingPrivacy