Hands on analytics designing on boarding metrics
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1. The document discusses designing onboarding metrics to measure friction in the user experience when onboarding new users. 2. It provides examples of removing friction at different stages of the onboarding process like signup, activation, and getting value from the product. 3. The agenda includes an exercise where attendees map out onboarding journeys, design metrics for each step, and suggest product changes and how they would affect the metrics.
![Onboarding:
Signup/Activation
Getting Value
[Monetization]](https://image.slidesharecdn.com/handsonanalyticsdesigningon-boardingmetrics-191030111018/85/Hands-on-analytics-designing-on-boarding-metrics-13-320.jpg)
Hands on analytics designing on boarding metrics
- 1. Designing Onboarding Metrics (a.k.a measuring friction) SaaStock 19 - Data & Architecture Bootcamp Ernesto Ongaro, Data Analyst @ Looker Dublin
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- 9. Adding simplicity isnt that simple
- 10. I apologize for such a long letter - I didn't have time to write a short one. Mark Twain
- 12. Agenda 1 Introductions 2 Exercise: Mapping onboarding journeys & metrics 3 Analytics Architecture Options 4 How-to: Event Data -> Metrics 息晦看看一艶姻2018.遺看稼韓庄糸艶稼岳庄温鉛
- 15. Your Turn: Midcore Game 1) Document each step in onboarding journey (install -> play) 2) Design metrics for each step 3) Suggest a product change 4) Suggest which metric that change affects Think about: Time to value Time to monetize
- 16. Your Turn: Your Company 1) Document each step in onboarding journey (install -> value) 2) Design metrics for each step 3) Suggest a product change 4) Suggest which metric that change affects Think about: Time to value Time to monetize
- 17. Tech: Two Types of Architectures (Events vs DWH)
- 18. Tech: Examples of using event architecture