Hands on with Social Media
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The document discusses best practices for using social media in business, highlighting that social networking has always been about building relationships and social media provides new tools to engage customers and potential customers. It emphasizes interacting with others on social media as you would offline to build public relationships, turn strangers into friends and friends into customers. The document concludes with a hands-on demonstration and Q&A around using platforms like Facebook and Twitter to warm up leads, give a face to your business, and build relationships and networks.
Hands on with Social Media
- 1. Hands on with Social Media @billpowell www.facebook.com/serifgroup
- 2. Today 1) The shift to social 2) Best practices 3) Hands-on demo 4) Questions
- 3. Advertising Demands ATTENTION and TIME Flickr photo by DCPhotoSeeker
- 4. Flickr photo by joshandrebecca
- 5. Flickr photo by notic
- 6. Turn Strangers into friends, and friends into customers. Seth Godin
- 7. Is technology the barrier? Flickr image by Write From Karen
- 8. SOCIAL NETWORKING BUSINESS LUNCHES ISNT NEW. EXCHANGING CARDS NETWORKING EVENTS GOLF OUTINGS CHAMBER EVENTS Flickr photos by bitconsultancy, chriskamaris, and Foster Marketing Communications. Bottom Right: Paul Atkinson
- 9. Its a process of building Its a process of relationships. Facebook and building relationships. Social media isjust the tool. Twitter are just tools.
- 10. Engage (def.) Occupy, attract or involve (someones attention)
- 11. PUBLIC RELATIONShips 1) Talk with, not at. 2) Listen and interact. 3) Interact online like you do offline.
- 12. Twitter and Facebook: Warm up your leads Give a face to your business Build relationships and grow your of鍖ine network Get to see the up and coming news trends 鍖rst!
- 13. 1) Be authentic 2) Find your voice 3) Interact 4) Leaving a legacy
- 15. Hands On & Questions