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?                                                                ?                                                          ?   ?   ?
         ESTO?Social?Media?Lab:?YouTube?&?Flickr?

         Greater?Phoenix:??          http://www.youtube.com/user/GreaterPhoenixCVB?

         ?        ?         ?        http://www.flickr.com/photos/visitphoenix?

         Loudoun,?VA:?      ?        http://www.youtube.com/visitloudounhd#play/all?

         ?        ?         ?        http://www.flickr.com/photos/dcswinecountry/?

         Learning?Objectives:?

             1.   YouTube?and?Flicker,?as?with?all?social?media,?should?be?part?of?a?larger?marketing?and?
                  communications?plan.?These?two,?especially,?cannot?really?stand?on?their?own.?

             2.   Only?consider?these?two?options?if?you?have?the?content?to?fill?them?i.e.?video?to?put?on?YouTube?
                  and?photos?to?put?on?Flickr.?

             3.   If?you?already?have?the?existing?content,?both?YouTube?and?Flickr?are?easy?to?set?up?and?
                  maintain;?and?both?offer?tracking?information?so?that?you?know?how?often?your?photos?and?
                  videos?are?being?viewed.?

             4.   These?two?sites?are?a?great?way?to?organize?your?photos?and?videos,?especially?if?your?website?
                  lacks?the?functionality?to?do?so.?

             5.   The?tracking?from?views?on?YouTube?is?a?valuable?tool?and?assists?in?the?measurement?for?the?
                  integration?of?your?social?media.?

             6.   Tips?for?getting?started?

                       a.   How?to?approach?content?

                       b.   Define?your?profile?

                       c.   The?use?of?tags??

                       d.  Consider?reviews?and?how?to?manage?them?
                           ?
             7.   By?the?numbers*:?

                       a.   13?hours?¨C?amount?of?video?uploaded?to?YouTube?every?minute?

                       b.   412.3?years?¨C?length?of?time?it?would?take?to?view?every?YouTube?video?

                       c.   1,000,000?¨C?number?of?YouTube?videos?viewed?per?day?

                       d.   3,600,000,000?¨C?number?of?photos?archived?on?Flickr.com?as?of?June?2009,?that¡¯s?
                            roughly?1?photo?for?every?2?people?on?the?planet?
         ?



         *Source:?What?the?F**ck?is?Social?Media:?One?Year?Later?¨C?http://www.slideshare.net/mzkagan/what©\the©\
         fk©\is©\social©\media©\one©\year©\later?(this?presentation?is?a?little?irreverent?but?really?explains?social?media?in?
         laymen¡¯s?terms)?


124?12th?Avenue?South,?Suite?510?
Nashville,?Tennessee??3720?
paramoreredd.com?

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Hannah paramore you tube-flickr

  • 1. ? ? ? ? ? ESTO?Social?Media?Lab:?YouTube?&?Flickr? Greater?Phoenix:?? http://www.youtube.com/user/GreaterPhoenixCVB? ? ? ? http://www.flickr.com/photos/visitphoenix? Loudoun,?VA:? ? http://www.youtube.com/visitloudounhd#play/all? ? ? ? http://www.flickr.com/photos/dcswinecountry/? Learning?Objectives:? 1. YouTube?and?Flicker,?as?with?all?social?media,?should?be?part?of?a?larger?marketing?and? communications?plan.?These?two,?especially,?cannot?really?stand?on?their?own.? 2. Only?consider?these?two?options?if?you?have?the?content?to?fill?them?i.e.?video?to?put?on?YouTube? and?photos?to?put?on?Flickr.? 3. If?you?already?have?the?existing?content,?both?YouTube?and?Flickr?are?easy?to?set?up?and? maintain;?and?both?offer?tracking?information?so?that?you?know?how?often?your?photos?and? videos?are?being?viewed.? 4. These?two?sites?are?a?great?way?to?organize?your?photos?and?videos,?especially?if?your?website? lacks?the?functionality?to?do?so.? 5. The?tracking?from?views?on?YouTube?is?a?valuable?tool?and?assists?in?the?measurement?for?the? integration?of?your?social?media.? 6. Tips?for?getting?started? a. How?to?approach?content? b. Define?your?profile? c. The?use?of?tags?? d. Consider?reviews?and?how?to?manage?them? ? 7. By?the?numbers*:? a. 13?hours?¨C?amount?of?video?uploaded?to?YouTube?every?minute? b. 412.3?years?¨C?length?of?time?it?would?take?to?view?every?YouTube?video? c. 1,000,000?¨C?number?of?YouTube?videos?viewed?per?day? d. 3,600,000,000?¨C?number?of?photos?archived?on?Flickr.com?as?of?June?2009,?that¡¯s? roughly?1?photo?for?every?2?people?on?the?planet? ? *Source:?What?the?F**ck?is?Social?Media:?One?Year?Later?¨C?http://www.slideshare.net/mzkagan/what©\the©\ fk©\is©\social©\media©\one©\year©\later?(this?presentation?is?a?little?irreverent?but?really?explains?social?media?in? laymen¡¯s?terms)? 124?12th?Avenue?South,?Suite?510? Nashville,?Tennessee??3720? paramoreredd.com?