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Hanson Regan_ Marketing_and_Branding_Guidelines (2)

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Faye Lewis
Faye Lewis

This document provides branding and marketing guidelines for Hanson Regan staff to follow when creating documents, presentations, online content and using social media. It outlines the approved colours, fonts, templates and styles to use for Word documents, PowerPoint presentations and email signatures. It also details how to manage Hanson Regan's online presence through its website, blog, social media accounts and use of platforms like LinkedIn, Facebook, Twitter and 際際滷Share. Specific guidelines are provided around content creation and sharing across different channels.

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HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 1 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment Introduction This document is the official guide on how to use HANSON REGAN branding and colours within documents such as Word proposals, PowerPoint presentations and Visio workflows. It also reviews typical marketing content streams which staff should follow. These guidelines should be followed by all staff at all times. Any questions about the content of this guide, please speak to Faye Lewis 1. Branding ............................................... 2 Colours ........................................................ 2 Fonts .......................................................... 3 Word Documents ................................................. 4 Heading 2 ...................................................... 4 Heading 2 ...................................................... 5 PowerPoint Presentation ........................................ 6 Email Signature ................................................ 6 2. Hanson Regan Online ................................... 7 The Hanson Regan Website ....................................... 7 3. Social Media .......................................... 10 LinkedIn ...................................................... 10 Facebook ...................................................... 11 Twitter ....................................................... 11 Google+ ....................................................... 13 際際滷share .................................................... 13 Pinterest ..................................................... 14 YouTube ....................................................... 14 4. Content we Create at Hanson Regan ..................... 16 Blogs ......................................................... 16 Sharing Content across Channels ............................... 16 5. Marketing Streams to Follow, Study and Share........... 17 Podcasts ............................ Error! Bookmark not defined. Blogs ......................................................... 17
HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 2 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment 1. Branding Colours We have 5 colours in our palette for a more comprehensive and full list please visit the logo file located in Fayes Images folder for a PDF of the full branding guidelines. : Blue Orange Light Grey (text website) Dark Grey (dark greys on the site) Black
HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 3 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment Fonts Our web font is BlissBold and BlissLight. It can be found and downloaded here: http://www.type.co.uk **The templates for the business have been created in this font. Staff are expected to download and use these fonts for external facings comms. Where this is not possible, please revert to Arial.
HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 4 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment Word Documents Styles **Please see note above about Fonts Word Style Format Keyboard Shortcut Heading 1 Source BlissLight , 14pt, R:106 G:197 B:185, Bold Ctrl+Alt+1 Heading 2 Source BlissLight, 13pt, R:227 G:91 B:153, Bold Ctrl+Alt+2 Heading 3 Source BlissLight, 12pt, R:106 G:197 B:185, Bold Ctrl+Alt+3 Heading 4 Source BlissLight, 11pt, R:227 G:91 B:153, Bold TOC 1 Source BlissLight, 12pt, R:106 G:197 B:185, Bold TOC 2 Source BlissLight, 11pt, R:140 G:198 B:63, Bold TOC 3 Source BlissLight TOC 4 Source BlissLight Normal Source BlissLight, Grey, R:97 G:97 B:99 11pt, Justified Ctrl+Shift+N Quote Source BlissLight, R:97 G:97 B:99 11pt, Italics, left and right Indent 2cm Hanson Regan Bullet Source BlissLight, Grey R:97 G:97 B:99, 11pt triangle bullet blue R:106 G:197 B:185, (bullet 10pt) 1. Numbered lists Source BlissLight, Grey R:97 G:97 B:99, 11pt number with dot blue R:106 G:197 B:185, (number 11pt) Example Headings and Body Text Heading 1 Heading 1 is normally used to start a heading body. John said:
HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 5 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment "Growing honest, professional relationships. The above is in Hanson Regan Quote style Heading 2 Heading 2 is normally used as a sub heading of Heading 1. Heading 3 Heading 3 is normally used as a sub heading of Heading 2. Heading 4 Heading 4 is normally used as a sub heading of Heading 3. Bulleted List: The bullets Are orange triangles Source BlissLight Pro Bullets are size 10 The text is grey size 11. Numbered lists: 1. The numbers are in Hanson Regan blue 2. Source BlissLight size 11 3. The text is grey size 11. Example Table of Contents Colours ................................................... 2 Word Documents ............................................ 3 Styles ......................................................... 4 Heading 1 ................................................. 4 Heading 2 ...................................................... 4 Image size on all Word docs .................................... 6 Letterhead ..................................................... 4 Normal .............................. Error! Bookmark not defined. Invoice ............................. Error! Bookmark not defined. Terms of Business ...................Error! Bookmark not defined. PowerPoint Presentation ................................... 6 Visio ...........................Error! Bookmark not defined. Email Signature ........................................... 6 Heading 1 ................................................. 4 Heading 2 ...................................................... 5
HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 6 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment Image size on all Word docs 2.5cm high square - and when used in headers, align to the border running along the bottom of the header. Margins for Word Documents Where separators are needed, use a horizontal line in Hanson Regan Grey (as below). Hanson Regan Word Template The following templates can be found in the Templates folder in Everyone Letterhead PowerPoint Presentation The PowerPoint template can be found in the Templates folder in Everyone. There is a basic slide. If any guidance is needed, please see Faye. Bear in mind that many of our slide decks can be added to 際際滷share. Again, check with Faye about this area and see the 際際滷share notes below for more information. Email Signature Full Email Signature This is co-ordinated by Cortec in the style below.
HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 7 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment 2. Hanson Regan Online The Hanson Regan Website The website can be found at www.hansonregan.com. All content and copy is controlled by faye.lewis@hansonregan.com. Monthly marketing reports are created to study the effectiveness of the site. Hanson Regan Blog We publish at least 1 blog to www.hansonregan.com/blog per month. These blogs will be content created by Faye Lewis and Katie Matthews. Faye will oversee the editing and publishing. Each blog needs the following: Title Display Date Category Author Tag Content Meta Description Meta Tags Up to 3 related stories A snippet (image) created by Faye
HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 8 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment Title The title will be decided by the author of the blog and will ideally be key word rich Display Date. This will be the date that you want the blog to have as its date of publication. When scheduling blogs, make sure that this date and the publish at fields are the same If there is a formatting issue when copying and pasting text, please open Notepad++ and copy the HTML into the Source code on the site.
HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 9 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment Author Each blog will have an author as demonstrated below. Tag The content should be tagged according to its relevance (eg. a blog about LinkedIn will have the category Social Media and tag LinkedIn. Testimonials and Case Studies We normally gather testimonial and case studies from clients toward then end of their project (or if they are long-standing client). The content will be gathered and will be uploaded into the Testimonial folder in Everyone > ISO9001a> Testimonials. Image Sizes and Colours Home page Main Banner - background: none; background-color: rgba(0,0,0,.3); Meet the Team Photos Dimension 1558 x 1558 pixels. Size 290kb Who we work with, meet the team & Case Studies - 289x196px Blog Banners 675 x 396 pixels. Size 53kb
HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 10 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment 3. Social Media Note: Please ensure that you have read and fully understood the Hanson Regan Social Media Policy before entering into any social media activity (be it personal or for business). LinkedIn Individual Profiles All staff will have a LinkedIn profiles, and will follow instructions on best practice from Faye Lewis in their induction process. Status updates should be sent AT LEAST daily and should be a mix of SAP related content that is of value to our clients and prospects. There are also company culture posts, tech and content that speaks to our audience. Equally, updates should be a nice blend of broadcasting value and listening / responding to others this is TRUE engagement. LinkedIn is used by all staff members to share content to show Hanson Regan are aware of the market in which they operate. Fayes routine is to post a news based article in the morning at 8 am follow up with a tech / IT / digital update or blog post (see page 15 for a list of sources from which to post content as determined by our audience survey). Company Page Our company page is managed by Faye. We have: a home page a showcase page Our company page needs a status update at least once a day. This will be copied across to our company Facebook page, Google+ page, Twitter. Once the status has been updated, staff should Like / Share the update to maximise marketing.
HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 11 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment Facebook Weekly Status Updates For Facebook schedule out via Hootsuite. Build a content pipeline spend an hour a day looking at news stories online via BuzzSumo / see what is trending / what is getting good traction via Twitter Look at who follows us and engage with them by wishing them Happy Birthday, comment on their milestones. Write one article p/m that is hosted on LinkedIn and push this out via Facebook p/m (this will increase once our audience base grows) Once our content partners are in place share their content on our FB page and vice versa one daily post. Dont overdo this because Facebook de-ranks content that isnt being responded to. Encourage staff to like and share posts. Daily Status Update Bearing in mind Facebooks less formal nature, daily updates about the office, arguments about who is making tea or getting the new iPhone, what the team is up to today would work great. Also think about infographics, reports, blogs etc Twitter Our Accounts We have 2 Twitter accounts @HansonRegan (run by Faye) @JohnKellyHRL (run by John) Branding of Twitter Accounts In the Profile window of Twitter the account must be configured as follows: The header mirrors our website homepage and this is used across all our social streams. We use the favicon as oppose to the full logo.
HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 12 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment
HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 13 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment Tweets should be sent AT LEAST daily and should be a mix of business- related content that is of value to our clients and prospects, and personal content that youre happy to share which wont offend. Equally, tweets should be a nice blend of broadcasting value and listening / responding to others this is TRUE engagement. We take a suited and booted approach to Twitter, drawing on thematic, recruitment, SAP and industry based content. Banners for adverts are created in Canva https://www.canva.com or Gimp (an open source version of InDesign). Images work better than plain text in tweets. If RTing an article follow this format: Quote State what the article image is link shortened via either bitley or in Hootsuite. Note that Hootsuite is used to post content to Twitter. Google+ We have a Google+ company page and also pages for each member of staff. We use Google+ to connect and encourage professionals to share our content and to try and convert leads back to website traffic by linking back to the site. https://plus.google.com/u/0/+HansonRegan/posts blog posts should be posted here. Note that Hootsuite can post content to this page. Faye controls the content sent to this page. Monthly groups are added to circles there is a spreadsheet with notable people on it located in Google Docs: https://docs.google.com/spreadsheet/ccc?key=0Ao1OX3UN25EvdHRWR3lwW XQ0a0RhWnFuWml5RnJHdkE&hl=en_US#gid=0 Add circles of people in tech / SAP / IT / Authors and build a community of people who can support your conytent across various channels / share and do the same for them. 際際滷share We have a 際際滷share business page: www.slideshare.net/HansonRegan The account is managed by Faye Lewis. Note: 1. All 際際滷shares should have relevant descriptions, titles, tags and categories and should be key word rich.
HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 14 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment 2. Run through the 際際滷share once it is uploaded, as often text and graphic heavy slides can resize and shift the content. Adjustments may need to be made to the slide and ti should be re-uploaded. 3. All files should be set to NOT allow for download. This feature can be found once you have uploaded the file within Privacy Settings. 4. Once the 際際滷share has been created, they should be marketed across the various online channels. Staff should be notified and asked to upload them onto their own LinkedIn profiles and to Google+ share and Tweet etc. Pinterest We have a Pinterest account at: https://www.pinterest.com/HansonReganRec/ Every blog we post on HansonRegan.com should be pinned to at least one board within the Hanson Regan Pinterest estate which is relevant.
HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 15 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment Note: Ensure that every blog we publish is shared to Pinterest using the URL of the blog in order that we can attract follow traffic via SEO. YouTube YouTube is where we compile playlists, corporate videos and can showcase company culture videos. On Monday source one video and add it to an existing playlist. We currently have: SAP Training Videos SAP Videos Motivational Music Playlists songs about IT Top Films for Tech Geeks Career Advice Our Favourite WIRED videos Faye will Automate Hootsuite so on a Friday afternoon we have a video from one of our playlists posted out on Twitter, Facebook, Google+ and LinkedIn. MoM monitor user subscriptions and rate the top videos / number of plays / shares and report back.
HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 16 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment 4. Content we Create at Hanson Regan Blogs We blog for our own brand and have a view to use strategic partners to help curate content for our site. These include: BluSky Digital Ad You Like IT SUG User APSCo Sharing Content across Channels Once content is created (or appropriate content found online), ensure that you broadcast it across the rest of our social media estate.
HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 17 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment 5. Marketing Streams to Follow, Study and Share Its crucial that all staff stay updated on the latest content in recruitment, recruitment technology, social media and social recruitment. Here are some streams which are important to the business. Blogs Ideally you should use Feedly to subscribe to blogs and other online content. Types of content should at least include: www.hansonregan.com http://sapinsider.wispubs.com/Magazines/SAPinsider www.contractoruk.com/first_timers/ http://www.t3.com/ http://www.accenture.com/Microsties/literature- library/sap/Pages/index.aspx http://www.computerweekly.com/ http://www.theguardian.com/sap-partner-zone http://www.theguardian.com/media-network/series/next-gen- tech http://topsapjobs.co.uk/articles/Daily-rate-checker-for-SAP- contractors http://thedailywtf.com http://www.infoworld.com

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Hanson Regan_ Marketing_and_Branding_Guidelines (2)

  • 1. HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 1 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment Introduction This document is the official guide on how to use HANSON REGAN branding and colours within documents such as Word proposals, PowerPoint presentations and Visio workflows. It also reviews typical marketing content streams which staff should follow. These guidelines should be followed by all staff at all times. Any questions about the content of this guide, please speak to Faye Lewis 1. Branding ............................................... 2 Colours ........................................................ 2 Fonts .......................................................... 3 Word Documents ................................................. 4 Heading 2 ...................................................... 4 Heading 2 ...................................................... 5 PowerPoint Presentation ........................................ 6 Email Signature ................................................ 6 2. Hanson Regan Online ................................... 7 The Hanson Regan Website ....................................... 7 3. Social Media .......................................... 10 LinkedIn ...................................................... 10 Facebook ...................................................... 11 Twitter ....................................................... 11 Google+ ....................................................... 13 際際滷share .................................................... 13 Pinterest ..................................................... 14 YouTube ....................................................... 14 4. Content we Create at Hanson Regan ..................... 16 Blogs ......................................................... 16 Sharing Content across Channels ............................... 16 5. Marketing Streams to Follow, Study and Share........... 17 Podcasts ............................ Error! Bookmark not defined. Blogs ......................................................... 17
  • 2. HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 2 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment 1. Branding Colours We have 5 colours in our palette for a more comprehensive and full list please visit the logo file located in Fayes Images folder for a PDF of the full branding guidelines. : Blue Orange Light Grey (text website) Dark Grey (dark greys on the site) Black
  • 3. HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 3 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment Fonts Our web font is BlissBold and BlissLight. It can be found and downloaded here: http://www.type.co.uk **The templates for the business have been created in this font. Staff are expected to download and use these fonts for external facings comms. Where this is not possible, please revert to Arial.
  • 4. HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 4 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment Word Documents Styles **Please see note above about Fonts Word Style Format Keyboard Shortcut Heading 1 Source BlissLight , 14pt, R:106 G:197 B:185, Bold Ctrl+Alt+1 Heading 2 Source BlissLight, 13pt, R:227 G:91 B:153, Bold Ctrl+Alt+2 Heading 3 Source BlissLight, 12pt, R:106 G:197 B:185, Bold Ctrl+Alt+3 Heading 4 Source BlissLight, 11pt, R:227 G:91 B:153, Bold TOC 1 Source BlissLight, 12pt, R:106 G:197 B:185, Bold TOC 2 Source BlissLight, 11pt, R:140 G:198 B:63, Bold TOC 3 Source BlissLight TOC 4 Source BlissLight Normal Source BlissLight, Grey, R:97 G:97 B:99 11pt, Justified Ctrl+Shift+N Quote Source BlissLight, R:97 G:97 B:99 11pt, Italics, left and right Indent 2cm Hanson Regan Bullet Source BlissLight, Grey R:97 G:97 B:99, 11pt triangle bullet blue R:106 G:197 B:185, (bullet 10pt) 1. Numbered lists Source BlissLight, Grey R:97 G:97 B:99, 11pt number with dot blue R:106 G:197 B:185, (number 11pt) Example Headings and Body Text Heading 1 Heading 1 is normally used to start a heading body. John said:
  • 5. HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 5 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment "Growing honest, professional relationships. The above is in Hanson Regan Quote style Heading 2 Heading 2 is normally used as a sub heading of Heading 1. Heading 3 Heading 3 is normally used as a sub heading of Heading 2. Heading 4 Heading 4 is normally used as a sub heading of Heading 3. Bulleted List: The bullets Are orange triangles Source BlissLight Pro Bullets are size 10 The text is grey size 11. Numbered lists: 1. The numbers are in Hanson Regan blue 2. Source BlissLight size 11 3. The text is grey size 11. Example Table of Contents Colours ................................................... 2 Word Documents ............................................ 3 Styles ......................................................... 4 Heading 1 ................................................. 4 Heading 2 ...................................................... 4 Image size on all Word docs .................................... 6 Letterhead ..................................................... 4 Normal .............................. Error! Bookmark not defined. Invoice ............................. Error! Bookmark not defined. Terms of Business ...................Error! Bookmark not defined. PowerPoint Presentation ................................... 6 Visio ...........................Error! Bookmark not defined. Email Signature ........................................... 6 Heading 1 ................................................. 4 Heading 2 ...................................................... 5
  • 6. HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 6 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment Image size on all Word docs 2.5cm high square - and when used in headers, align to the border running along the bottom of the header. Margins for Word Documents Where separators are needed, use a horizontal line in Hanson Regan Grey (as below). Hanson Regan Word Template The following templates can be found in the Templates folder in Everyone Letterhead PowerPoint Presentation The PowerPoint template can be found in the Templates folder in Everyone. There is a basic slide. If any guidance is needed, please see Faye. Bear in mind that many of our slide decks can be added to 際際滷share. Again, check with Faye about this area and see the 際際滷share notes below for more information. Email Signature Full Email Signature This is co-ordinated by Cortec in the style below.
  • 7. HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 7 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment 2. Hanson Regan Online The Hanson Regan Website The website can be found at www.hansonregan.com. All content and copy is controlled by faye.lewis@hansonregan.com. Monthly marketing reports are created to study the effectiveness of the site. Hanson Regan Blog We publish at least 1 blog to www.hansonregan.com/blog per month. These blogs will be content created by Faye Lewis and Katie Matthews. Faye will oversee the editing and publishing. Each blog needs the following: Title Display Date Category Author Tag Content Meta Description Meta Tags Up to 3 related stories A snippet (image) created by Faye
  • 8. HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 8 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment Title The title will be decided by the author of the blog and will ideally be key word rich Display Date. This will be the date that you want the blog to have as its date of publication. When scheduling blogs, make sure that this date and the publish at fields are the same If there is a formatting issue when copying and pasting text, please open Notepad++ and copy the HTML into the Source code on the site.
  • 9. HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 9 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment Author Each blog will have an author as demonstrated below. Tag The content should be tagged according to its relevance (eg. a blog about LinkedIn will have the category Social Media and tag LinkedIn. Testimonials and Case Studies We normally gather testimonial and case studies from clients toward then end of their project (or if they are long-standing client). The content will be gathered and will be uploaded into the Testimonial folder in Everyone > ISO9001a> Testimonials. Image Sizes and Colours Home page Main Banner - background: none; background-color: rgba(0,0,0,.3); Meet the Team Photos Dimension 1558 x 1558 pixels. Size 290kb Who we work with, meet the team & Case Studies - 289x196px Blog Banners 675 x 396 pixels. Size 53kb
  • 10. HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 10 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment 3. Social Media Note: Please ensure that you have read and fully understood the Hanson Regan Social Media Policy before entering into any social media activity (be it personal or for business). LinkedIn Individual Profiles All staff will have a LinkedIn profiles, and will follow instructions on best practice from Faye Lewis in their induction process. Status updates should be sent AT LEAST daily and should be a mix of SAP related content that is of value to our clients and prospects. There are also company culture posts, tech and content that speaks to our audience. Equally, updates should be a nice blend of broadcasting value and listening / responding to others this is TRUE engagement. LinkedIn is used by all staff members to share content to show Hanson Regan are aware of the market in which they operate. Fayes routine is to post a news based article in the morning at 8 am follow up with a tech / IT / digital update or blog post (see page 15 for a list of sources from which to post content as determined by our audience survey). Company Page Our company page is managed by Faye. We have: a home page a showcase page Our company page needs a status update at least once a day. This will be copied across to our company Facebook page, Google+ page, Twitter. Once the status has been updated, staff should Like / Share the update to maximise marketing.
  • 11. HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 11 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment Facebook Weekly Status Updates For Facebook schedule out via Hootsuite. Build a content pipeline spend an hour a day looking at news stories online via BuzzSumo / see what is trending / what is getting good traction via Twitter Look at who follows us and engage with them by wishing them Happy Birthday, comment on their milestones. Write one article p/m that is hosted on LinkedIn and push this out via Facebook p/m (this will increase once our audience base grows) Once our content partners are in place share their content on our FB page and vice versa one daily post. Dont overdo this because Facebook de-ranks content that isnt being responded to. Encourage staff to like and share posts. Daily Status Update Bearing in mind Facebooks less formal nature, daily updates about the office, arguments about who is making tea or getting the new iPhone, what the team is up to today would work great. Also think about infographics, reports, blogs etc Twitter Our Accounts We have 2 Twitter accounts @HansonRegan (run by Faye) @JohnKellyHRL (run by John) Branding of Twitter Accounts In the Profile window of Twitter the account must be configured as follows: The header mirrors our website homepage and this is used across all our social streams. We use the favicon as oppose to the full logo.
  • 12. HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 12 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment
  • 13. HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 13 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment Tweets should be sent AT LEAST daily and should be a mix of business- related content that is of value to our clients and prospects, and personal content that youre happy to share which wont offend. Equally, tweets should be a nice blend of broadcasting value and listening / responding to others this is TRUE engagement. We take a suited and booted approach to Twitter, drawing on thematic, recruitment, SAP and industry based content. Banners for adverts are created in Canva https://www.canva.com or Gimp (an open source version of InDesign). Images work better than plain text in tweets. If RTing an article follow this format: Quote State what the article image is link shortened via either bitley or in Hootsuite. Note that Hootsuite is used to post content to Twitter. Google+ We have a Google+ company page and also pages for each member of staff. We use Google+ to connect and encourage professionals to share our content and to try and convert leads back to website traffic by linking back to the site. https://plus.google.com/u/0/+HansonRegan/posts blog posts should be posted here. Note that Hootsuite can post content to this page. Faye controls the content sent to this page. Monthly groups are added to circles there is a spreadsheet with notable people on it located in Google Docs: https://docs.google.com/spreadsheet/ccc?key=0Ao1OX3UN25EvdHRWR3lwW XQ0a0RhWnFuWml5RnJHdkE&hl=en_US#gid=0 Add circles of people in tech / SAP / IT / Authors and build a community of people who can support your conytent across various channels / share and do the same for them. 際際滷share We have a 際際滷share business page: www.slideshare.net/HansonRegan The account is managed by Faye Lewis. Note: 1. All 際際滷shares should have relevant descriptions, titles, tags and categories and should be key word rich.
  • 14. HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 14 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment 2. Run through the 際際滷share once it is uploaded, as often text and graphic heavy slides can resize and shift the content. Adjustments may need to be made to the slide and ti should be re-uploaded. 3. All files should be set to NOT allow for download. This feature can be found once you have uploaded the file within Privacy Settings. 4. Once the 際際滷share has been created, they should be marketed across the various online channels. Staff should be notified and asked to upload them onto their own LinkedIn profiles and to Google+ share and Tweet etc. Pinterest We have a Pinterest account at: https://www.pinterest.com/HansonReganRec/ Every blog we post on HansonRegan.com should be pinned to at least one board within the Hanson Regan Pinterest estate which is relevant.
  • 15. HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 15 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment Note: Ensure that every blog we publish is shared to Pinterest using the URL of the blog in order that we can attract follow traffic via SEO. YouTube YouTube is where we compile playlists, corporate videos and can showcase company culture videos. On Monday source one video and add it to an existing playlist. We currently have: SAP Training Videos SAP Videos Motivational Music Playlists songs about IT Top Films for Tech Geeks Career Advice Our Favourite WIRED videos Faye will Automate Hootsuite so on a Friday afternoon we have a video from one of our playlists posted out on Twitter, Facebook, Google+ and LinkedIn. MoM monitor user subscriptions and rate the top videos / number of plays / shares and report back.
  • 16. HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 16 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment 4. Content we Create at Hanson Regan Blogs We blog for our own brand and have a view to use strategic partners to help curate content for our site. These include: BluSky Digital Ad You Like IT SUG User APSCo Sharing Content across Channels Once content is created (or appropriate content found online), ensure that you broadcast it across the rest of our social media estate.
  • 17. HANSON REGAN Marketing and Branding Guidelines www.hansonregan.com Page | 17 +44 0208 290 4656 息 Hanson Regan 2015 SAP IT Recruitment 5. Marketing Streams to Follow, Study and Share Its crucial that all staff stay updated on the latest content in recruitment, recruitment technology, social media and social recruitment. Here are some streams which are important to the business. Blogs Ideally you should use Feedly to subscribe to blogs and other online content. Types of content should at least include: www.hansonregan.com http://sapinsider.wispubs.com/Magazines/SAPinsider www.contractoruk.com/first_timers/ http://www.t3.com/ http://www.accenture.com/Microsties/literature- library/sap/Pages/index.aspx http://www.computerweekly.com/ http://www.theguardian.com/sap-partner-zone http://www.theguardian.com/media-network/series/next-gen- tech http://topsapjobs.co.uk/articles/Daily-rate-checker-for-SAP- contractors http://thedailywtf.com http://www.infoworld.com