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Happy Farm Get-to-know-tour
Happy Farm Business Incubator:
WHAT IS HAPPY FARM?
Happy Farm is a business incubator specializing in
identifying and growing tech startups in the global
market.
Startups
early stage
Tech:
Mobile,
Cloud Computing,
Games,
Social Networking,
SaaS,
CRM/ERP, etc.
5
Happy Principles
LIVE ---WORK --- STUDY
The Board of Directors
Igor Shoifot
Chairman
Happy Farm
Board of Directors
Vlad Voskresensky
Co-founder, CEO of
InvisibleCRM
Paul Asoyan
Senior Enterprise Account
Executive at Google
Jon Nordmark
CEO of UsingMiles.com
Brian Sathianathan
Angel Investor and top-
manager at Emerging
Technologies in Turner
More than 35 speakers, mentors, advisers
J.Nordmark I. Shoifot V.
Voskresenskiy
A.Degterev
a
B .Sathianathan
B.Dorf
P.Asayan
G. Penchina
R. ChatwaniB.Susanne B.Day
M.Liao Z.Gelat B.
Commagere
G. Kanwar V. Golomb A.Shoiket
M. Baldwin T. Kromer M.Duva
J. Gower T.Gauda
8
STARTUP PROGRAM
American Breakthrough
1 month in USA
Startup accelerating program
2 months in Ukraine
post-development
2 months in Ukraine
ACCELERATING
PROGRAM
2+1+2
+ +
GROWTH
SOLUTION
TARGET /
CLIENT
PROBLEM /
NEED
Startup Core
GOALS&PURPOSES
To know the problem/need
To find you costumer
To understand and love your product
To make your costumer love your product
as you do
To grow up yourself, product, # of costumers
To make money
Format
&
schedule
Startup
accelerating
program
USA
internship
(1 month)
Startup
accelerating
program
Startup
accelerating
program
Mentorship
Study sessions
Intensive English
1:1 coaching with international
and national experts
HF services: legal, financial,
technical, PR, BD, testing
Working & Living space &Food
HF open events & networking
Startup
accelerating
program
(2 months
Ukraine)
Post
development
(2 months
Ukraine)
Business
model
Team Financial ,
legal and IP
issues
Fundraising
& work
with
investors
Organizational
& project
management
Pitching and
presentation
EDU topics
1.Essential subjects. Entity basics.
2.Growth
Go-To-
Market
Overview
Strategy &
planning
VIRALITY Basics of
Sales &
Marketing
SEO/SMM B2C,B2B,
Affiliates
programs
Prototype ,
MVP, New
technologies
Design Usability Value of
product
Scaling EXIT
strategy
3.PRODUCT
EDU topics
SV
calendar&
manual for
participants
Business
culture and
attitude
Speaking,
listening,
networking
SV
ecosytem
Video,
books,
movies,
practice
Intensive
English
Negotiation
skills
4.Making ready to SV & personal development
I speak English every day
American Breakthrough
American Breakthrough Program:
Attendance of the 9 big IT conferences and events
Meetings with world-known corporations such as
Facebook, Google, Microsoft and others
Pitches to Dave McClure at 500 startups Accelerator
Discussion of HF startups with Steve Blank
3 Happy Farm events for Silicon Valley Startup
community
1:1 pitch to the 30 well- known ventures
American Breakthrough EXPERIENCE:
6 companies developed own network of business
contacts and US based partners
2 companies attract US based team members
2 companies in the process of closing first deals
with VCs
3 new Board members attracted
35 new mentors and advisers involved for next
season
37 days and 555 hours of work,
meetings, events, pitches, negotiation
and networking
HAPPY FARM SERVICES
an effective pivoted startup accelerating program 2 months
a profitable internship in Silicon Valley 1 month
expertise and business development 5 months
coaching and mentoring 5 months
legal and financial professional support 5 months
workspace, accommodation, board 3 months
investment search
WHAT ARE OUR CONDITIONS?
$70K investments for 15% equity =
= $55K services + $15K cash
Frequency: 2 cycles per year
PARTICIPATION PROCESS
Crash test  May, 13th
1st Board: top-10/20 residents selection  May, 17th
Acceleration program  May, 20th  July, 20th
2nd Board: top-5/10 residents for the US selection 
July, 20th
American Breakthrough Internship - September
APPLYING FOR PROGRAMS
Deadline: May,10th happyfarm.com.ua
2 + 1 + 2
A CLASS:
for residents
Application form fields:
Project title
Project category
Project idea
Project web-site
Company profile on Angel List
Company profile on Facebook
LinkedIn profile of CEO
Company profile on Twitter
Link to the video
Problem
Solution
Business-model (canvas)
Product market
Competitors
Team
Required fund-raising
Financials
HOW TO GET STARTED
2 + 1 + 2
Come to Happy Farm and well help you to make it!
HOW TO GET STARTED
2 + 1 + 2
Come to Happy Farm and well help you to create your profile!
HOW TO GET STARTED
2 + 1 + 2
+
Happy Farm Open Door Hours
Every Friday!
from 5 p.m.
till 8 p.m.
Europe Venture Summit
亳亠于, 弌 仍亳仄仗亳亶从亳亶
20-21 亳ミ術 2013
www.venturesummit.eu
www.venturesummit.eu
 5,000
Hackathon
www.venturesummit.eu
Grand Prize 25,000!
Startup Competition&EXPO
www.venturesummit.eu
REGISTRATION:
www.venturesummit.eu
www.venturesummit.eu
31
Our Contacts
Anna Degtereva,
CEO
email: da@happyfarm.com.ua
Skype: anna.degtereva
Tatyana Luchyno,
Startup Relations Manager
email: tanya@happyfarm.com.ua

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Happy Farm Get-to-know-tour

Editor's Notes

  • #15: The main idea was to introduce to founders initial topics in order to help them to get the point where they can develop something valuable enough to raise investments for further growth and scale. We ve been very clear that it shuold be compelation of learning by doing, researching, benchmarking.