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This document outlines an agenda for a marketing and sales strategy workshop. It begins by listing key barriers startups face such as momentum, tech implementation, and ecosystem barriers. It then discusses factors for adoption of new products such as relative advantage and compatibility. The document emphasizes that marketing sows while sales reaps, and that they are different sides of the same coin. It explores what marketing's role is in areas like positioning, branding, and customer acquisition/retention. Finally, it discusses defining the target customer and channels, differentiating the product, and using public relations at different phases from product/market fit to scaling.Read less