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Hard Know Strategic Plan FINAL (1)
- 1. Tyler Chilson, PGA General Manager Timothy Trefts, PGA Director of Golf Operations Gabe Hearn Director of Food & Beverage Operations Jacob Bowman Director of Sales & Marketing Steven Sykes Director of Agronomy 油 油 油 MidwestGolf management 油 UNIVERSITY OF HARD KNOX GOLF CLUB Strategic Plan 2010-2012 University of Hard Knox Golf Club 224 Club Drive Chicago, IL 60187 (960)-554-3672 www.hardknoxgolfclub.com
- 2. 油2 油 TABLE OF CONTENTS PREAMBLE.....3 EXECUTIVE SUMMARY4 COMPANY DESCRIPTION6 MANAGEMENT..7 MISSION STATEMENT.8 MARKETING ANALYSIS9 SITUATIONAL REVIEW10 GOALS.11 OBJECTIVES & ACTION PLAN.12 RATES & MEMBERSHIP.15 STRATEGY STATEMENT16 STRATEGIC BUDGET..16 SALARIES & WAGES BUDGET..19
- 3. 油 3 油 PREAMBLE 油 The board has reviewed and up-dated The Hard Knox Golf Clubs strategic plan for the next five years. The plan should continue to be reviewed by the current board and by future Boards as circumstances and new priorities change. However, it is important for our company to build upon the foundation we have created and set some long-term goals, which provide a framework and point of reference in planning for our future. In doing so, the Clubs vision and mission statements have been re-created to encompass the Clubs purpose and objectives for the future. A vision is future-oriented and identifies what the Club is all about, its purpose for being, and where the club is heading. The mission statement is a broad description of a Clubs fundamental purpose, and also serves as a motivational piece for the paid and unpaid workers within the Club to come to work for The Hard Knox Golf Club. The strategic plan gives our organization focus, coherence and a point of reference when defining our future direction. It provides our Club with an opportunity for developing a gap analysis, which identifies what our Club needs to do in order to achieve our goals and objectives. The objectives provide the basis for the annual business plan, which is an essential tool for the Board and Management, as lays out a detailed action plan for the Club in order to achieve its goals and objectives. It is against these actions and the related objectives that the Clubs performance at both governance and management levels should be measured and assessed. They provide the disciplines, which should underpin all our decisions and operations. The Board is pleased to present the Strategic Plan and is grateful for the input received from past and present Board and Committee members and staff. Tyler Chilson General Manager 2010
- 4. 油4 油 EXECUTIVE SUMMARY This plan outlines the goals and strategies we intend to implement for the University of Hard Knox Golf Club. Midwest Golf started management at one facility in 1995 and has since grown to become one of the largest golf club management companies in the Midwest. Our goal is to create extraordinary guest and member experiences through personalized service, consistency, and uncompromising attention to detail. We want to exceed your expectations every time youre at one of our facilities. Our executives are comprised of the most knowledgeable and experienced in the industry. We hand-select each of our team members through an extensive training and selection process. Our vision at Midwest Golf is to enhance the University Golf Experience by continuously improving amenities and services to achieve the highest value for our members and guests. Our mission is to consistently provide superior course conditions and phenomenal customer service, The University of Hard Knox Golf Club provides our members and guests the premier University Golf Experience in the country. Out of the 23 golf courses in the local area that were surveyed the Earth and Wind Courses are number one and four respectively and the most frequently played courses. Our core customer is 34-59 with a household income of 100,000 to 249,999. We will be offering a membership program where we offer different levels of memberships. To retain new customers we are going to institute a loyalty program. We will utilize our Jonas Golf Management system to track rounds. Our marketing and promotions department main focus will be on course and clubhouse renovations, the upcoming Big 10 college championship and the grand re-opening bonanza. Some of our short-term operational goals include: The destruction of the existing clubhouse contract new clubhouse plans (accept bid). Contract out a trailer for our temporary golf shop. Contract out a food truck offering a variety of food and beverage options for year 1. Begin Earth Course drainage and irrigation renovations. Some of our mid-term operational goals include the rebuilding of existing bunkers, and add additional bunkering to the Earth Course. Our maintenance staff will continue the irrigation and drainage renovation. Our maintenance staff will continue rebuilding and leveling tees on the back nine. Apply for a liquor license (to serve food at the bar, and beverages both inside and outside). Some of our long-term operational goals include: Future funding to invest in a new fleet of golf carts. Our maintenance staff will conclude its irrigation and drainage renovations. Our maintenance staff will conclude its tee box renovations on the Earth Course. We will produce and implement a marketing plan with the goal of strengthening and diversifying club revenue streams from members, guests, corporate outings, weddings, food and beverage, grants and better use of existing assets. Develop banquet/catering packages, tournament packages, etc. Produce and implement a financial plan that sets complementary targets for club indebtedness, liquidity and business unit profitability. Our management staff will review the existing Club Constitution; produce Club By-laws and Policy & Procedures Manual to support the Constitution and Strategic Plan. We will implement and manage the machinery upgrade and replacement plan for the maintenance facility and implement Course Development/Renovation Plan for the Earth Course. We will contract a food truck while clubhouse undergoes refurbishment in year 1, apply for a liquor license (through the state of Illinois). We will maintain proper staffing for excellent service levels, and superior food & beverage quality. We will provide both a fast food and casual/fine dining experience, with quick service menu items as well as casual/fine dining menu items to provide a full-circle dining experience. Produce clubhouse maintenance and refurbishment plan. We will produce clubhouse long-term development plan (approx. 20,000 sq. ft.). Clubhouse renovations will include a 7,000 sq. ft. banquet hall for catering and events. Practice Facility renovations include: Enlarging and leveling tee, restructure netting. The golf shop will be located inside of our beautiful regal 20,000 sq. ft. clubhouse (approx. 5,000 sq. ft. of merchandise space). We plan to increase daily green fee takings for the Earth Course by 25% annually after year 1 renovations. We will develop an open-to-buy merchandise account to bring in new products from a variety of vendors. We plan to utilize the Jonas Golf Management Software to build customer database and implement Loyalty programs, rewarding loyal customers with F&B, Merchandise discounts, etc. We will upgrade golf management software; purchase Jonas Golf Management System including programs such as Club management, Food & Beverage, Pro Shop, Accounting, Reporting Systems, and Payroll Solutions. We will implement a rate structure for both courses including renovation rates for the
- 5. 油 5 油 Earth Course only effective April 1, 2010 to October 31, 2010. This rate includes our Chip Shot lunch (Deli sandwich, chips, and a drink). Family rates are only available for the Wind Course. This is a group rate that includes one family, valid after 2pm everyday. Our rack rates for the Earth Course will range from our $40 Member rate to our weekend Rack rate of $80. Our rates for the Wind Course range from $20 for our Member rate, to our Family rate of $55 on the weekends. Our Knox Club Membership starts at $419 a year, with greens starting at $40 for the Earth Course, and $20 for the Wind Course. Our University Club Membership will start at $299 and will be entitled to the same Member rates. According to our Strategic Budget, our rounds will increase 6% each year, Rates for the Earth Course will increase 25% after the renovation period, Lessons will increase 3% from year to year, Merchandise sales will increase 5% from year to year, and Food & Beverage sales will increase 3% from year to year. Our capital expenditures will exceed $7 million. Our Salaries and Wages for our Maintenance Department will exceed $600,000 for year 1.
- 6. 油6 油 COMPANY DESCRIPTION Midwest Golf started management at one facility in 1995 and has since grown to become one of the largest golf club management companies in the Midwest. Founded by CEO Chip Brewer, Midwest Golf has built its success one client at a time, by listening to and understanding the challenges our clients face, by utilizing our resources to implement a customized plan to overcome those challenges. All of this is done from a foundation of providing the best talent and resources in the industry, by outworking our competition, and by cultivating relationships with our clients. Midwest Golf is a third party manager that does not own or lease any of the properties we provide services to. We focus on one primary division Daily Fee, Semi-Private, and Resort facilities throughout the Midwest region. Our primary division is supported by 7 corporate departments Golf Operations, Agronomy, Food & Beverage, Sales and Marketing, Human Resources, Procurement, and Finance/Accounting. These resources combined with over a decade of experience operating a myriad of daily fee, semi-private, and resort operations in the Midwest region, have given Midwest Golf the opportunity to develop the strategies and talent that allow our clients to excel in the competitive world of golf and club operations. Play on the finest playing surfaces, experience incredible guest service, enjoy unmatched amenities and take pleasure in exquisite dining. Experience Midwest Golf at some of the greatest properties in the world. Our goal is to create extraordinary guest and member experiences through personalized service, consistency, and uncompromising attention to detail. We want to exceed your expectations every time youre at one of our facilities. MidwestGolf management
- 7. 油 7 油 MANAGEMENT Our executives are comprised of the most knowledgeable and experienced in the industry. We hand-select each of our team members through an extensive training and selection process. Tyler 油Chilson, 油PGA 油 General 油Manager 油 -足 油Having 油been 油in 油the 油golf 油industry 油for 油over 油ten 油years, 油Mr. 油Chilson 油brings 油a 油variety 油 of 油operational 油experience 油to 油this 油team. 油He 油is 油known 油for 油his 油exemplary 油skill 油set, 油 and 油phenomenal 油leadership. 油 油 油 Timothy 油Trefts, 油PGA 油 Director 油of 油Golf 油Operations 油 -足 油Mr. 油Trefts 油has 油been 油ranked 油amongst 油the 油Top 油100 油Golf 油Instructors 油in 油the 油 country. 油He 油possess 油a 油vast 油knowledge 油of 油the 油golf 油swing, 油and 油is 油a 油seasoned 油 veteran 油in 油golf 油operations, 油having 油operated 油other 油facilities 油in 油the 油Chicago 油area. 油 油 Gabe 油Hearn 油 Director 油of 油Food 油& 油Beverage 油Operations 油 -足 油Having 油spent 油most 油of 油his 油career 油operating 油the 油food 油and 油beverage 油department 油at 油 The 油Ritz 油Carlton 油Resort 油in 油downtown 油Chicago, 油Mr. 油Hearn 油is 油well 油experienced 油in 油 the 油food 油and 油beverage 油industry. 油Known 油for 油implementing 油strategic 油insight. 油 油 Jacob 油Bowman 油 Director 油of 油Sales 油& 油Marketing 油 -足 油Mr. 油Bowman 油is 油a 油graduate 油of 油The 油University 油of 油Arizonas 油Eller 油School 油of 油 Management, 油with 油a 油Masters 油Degree 油in 油Marketing. 油He 油brings 油a 油vast 油knowledge 油of 油 marketing 油strategy 油and 油implementation 油procedures 油to 油the 油team. 油 油 Steven 油Sykes 油 Director 油of 油Agronomy 油 -足 油Mr. 油Sykes 油is 油a 油graduate 油of 油the 油prestigious 油Harvard 油Turf 油Management 油School, 油 with 油a 油Masters 油Degree 油in 油Turf 油Science. 油He 油has 油over 油a 油decade 油of 油experience 油as 油the 油 Director 油of 油Agronomy 油at 油our 油flagship 油property 油Tuscan 油Hills, 油awarded 油Top 油100 油 Courses 油in 油America 油by 油Golf 油Digest. 油 油
- 8. 油8 油 OUR VISION To enhance the University Golf Experience by continuously improving amenities and services to achieve the highest value for our members and guests. We will strive to make our golf and dining facilities comparable to the finest in our area, while ensuring all of our facilities are inviting, functional and well maintained. We will offer a variety of enjoyable dining options while maintaining the highest level of service throughout the Club where each of our members, families, and guests are treated as preferred customers. The long-term success of our Club will be further assured through our dedication to financial stability and fiscal responsibility, securely establishing The University of Hard Knox Golf Club as one of the preeminent University Golf Clubs in America. OUR MISSION By consistently delivering superior course conditions and phenomenal customer service, The University of Hard Knox Golf Club provides our members and guests the premier University Golf Experience in the country. OUR CORE VALUES The four pillars, or reasons for why our members and guests choose The University of Hard Knox Golf Club: Service. Setting us apart is exemplary service levels combined with a personal connection to our members and guests. Amenities. Two highly acclaimed golf courses, an exquisite dining experience, family-friendly facilities, and entertaining social events are the reason our members and guests chose Hard Knox. Conditioning. Superior course conditions combined with a perfectly manicured landscape that serves as the focal point for The University of Hard Knox. Value. The very best in golf, merchandise, food and beverage, and instruction.
- 9. 油 9 油 MARKETING ANALYSIS Local Market: Supply Competitive Aspect of Local Market 10 Min Drive 20 Min Drive 30 Min Drive Illinois US Private/Public Supply 0/100% 29/71% 26/74% 26/74% 28/72% Premium/Value Golf 25/75% 50/50% 23/77% 17/83% 25/75% Premium > $71 for Greens fee/Cart 1 4 7 29 1,065 Value = $40- $70 for Greens fee/Cart 3 4 23 145 3,197 Price = < than $40 for Greens fee/Cart 4 9 15 326 7,359 Demand Age, Income, Ethnicity 10 Min Drive 20 Min Drive 30 Min Drive Illinois US Golfers 30,024 113,217 240,266 1,367,206 26,322,000 Participation Rate 20% 24% 20% 14% 11% Rounds Potential by age 100 103 100 98 100 Rounds Potential by Income 161 164 147 111 100 Rounds Potential by Ethnicity 99 105 101 95 100 Number of Golfers Per 18 Holes 5,004 4,818 3,814 2,249 1,737 Public Golf Intensity Index vs US 177 252 190 110 100 Public Golf Intensity Index vs Illinois 161 230 173 100 100
- 10. 油10 油 Local Industry: Out of the 23 golf courses in the local area that were surveyed the Earth and Wind Courses are number one and four respectively and the most frequently played courses. However when it comes to course recommendations we fall 8th and last in regards to our competition and third and fourteenth when it comes to favorability among golfers. The average price for 18 holes for the 39 courses within 30 minutes of the University is $35.92 and the average weekend price is $44.60. The Wind Course falls right on the average price and the earth course has the second highest green fees in the area. Customer Make Up and Needs: Out of everyone that has been surveyed. 90.1% are male 9.9% are female 67.7% are 35-59 25% 60 and over 6.1% are 18-34 57.4% have a household income 100,000 249,999 17.5% have a household income 75,000 99,999 46.3% play 19-40 rounds per year 27% are over 40 rounds 21% are 8-9 rounds 75.8% say that time is the number one reason why they dont play more often. 26.7% say that money is the number one reason. 20.6% say that tee time availability. 90.0% say that course condition is the most important factor in choosing a course. 85.0% say that pace of play is the most important factor. 81.0% say that price is the most important factor. 58.0% say that a good value for 18 holes is 40-54 dollars. 76.5% say they make tee time reservations via internet. Core Customer: Our core customer is 34-59 with a household income of 100,000 to 249,999. We will be offering a membership program where we offer different levels of memberships. Knox Club Membership $419 Senior $399 Junior $349 Corporate $749 University Club Membership $299 Student $219 Faculty $249 (Must be affiliated with the University) Occasional Customer: To retain new customers we are going to institute a loyalty program. We will utilize our Jonas Golf Management system to track rounds: For every 5 rounds played, our customers will receive a complimentary lunch, for every 10 rounds played, they will receive a free dinner, and for every 20 rounds played they will receive a complimentary round of golf. Advertising and Promotions: Our marketing and promotions department main focus will be on course and clubhouse renovations, the upcoming Big 10 college championship and the grand re-opening bonanza. The first step in advertising our newly renovated course will be to start a Facebook page and an Instagram account. The staff will encourage golfers to follow us on Facebook and Instagram @hkgolf #hardknoxgolf. All pictures and posts will be evaluated and uploaded to our Facebook and Instagram accounts by our marketing staff.
- 11. 油 11 油 SITUATIONAL REVIEW SWOT ANALYSIS 2014 Strengths (Internal) 36 Hole Golf Facility (Earth & Wind Courses) E.B.I.D.T.A exceeds other University courses University of Hard Knox recently won NCAA Golf Championship Playing host to the NCAA Big 10 Conference Golf Championship in 2015 Price (Competitive price point) Weaknesses (Internal) Courses maintenance is substandard (expensive to maintain) Clubhouse is faltering and approaching legal condemnation University policies hamper golf course management Lack of golf instruction (almost all PGA members and instructors are precluded from teaching) According to Customer Surveys, course conditioning, and quality of greens are challenged Rounds have fallen 12% in the past five years Value received by the customer is perceived to have eroded by 22% Family Memberships (Lack of family and kids opportunities) Older Membership Base (Need to expand membership base) Opportunities (External) Investing in golf course maintenance & clubhouse renovation (course, landscaping, paving, lighting) Improving Business of Golf & Game of Golf management focus Corporate Memberships (Grow membership base, reach out to corporations) Family Memberships & activities (Grow the game, starts with families and their children) Younger Memberships (Reach out and market to a younger customer base) Group Golf Outings (Market to large groups and outside guests) The Earth Golf Course is a diamond in the rough waiting to be polished The Wind Golf Course is short, and may be most successfully marketed to beginning golfers, families, couples, juniors, and seniors Construction of a predictive financial planning template, will allow University to effectively monitor the cost of doing business Merchandise, F&B, and Instruction revenue Marketing/Advertising/Promotion Threats (External) Well-defined priorities for the Universitys finite resources Capital required for improvements is not readily obtainable Alcohol is prohibited at the golf course by University policy (hampers F&B opportunities) Practice facility & first tee not convenient for golfers Parking circulation is confusing, clubhouse difficult to find Under Cutters (Focus on delivering a great experience) Difficult economic climate (local market, demand vs. supply) Weather (limited playable days, labor scheduling, course maintenance practices) Competitor value (pricing, conditioning, amenities, etc.)
- 12. 油12 油 GOALS Operational Goals: Short-term (3 Months): Begin destruction of the existing clubhouse contract new clubhouse plans (accept bid) Contract out a trailer for our temporary golf shop Contract out a food truck offering a variety of food and beverage options for year 1 Begin Earth Course drainage and irrigation renovations Our maintenance staff will begin rebuilding and leveling out tees on the front nine Implement advertising and marketing plan: New pricing and membership structure, lessons/clinics, food and beverage services Upgrade the golf course infrastructure Improve overall playability and golf course conditions and playing surfaces on both courses Continue to offer and expand exemplary customer service Mid-term (6-12 months): Our maintenance staff will begin to rebuild existing bunkers, and add additional bunkering to the Earth Course Our maintenance staff will continue the irrigation and drainage renovation Our maintenance staff will continue rebuilding and leveling tees on the back nine Apply for a liquor license (to serve food at the bar, and beverages both inside and outside) Increase corporate and local business exposure Offer course by-out rates for University-sponsored events (75-100% of rack rack) (144+ players) Long-term (12 months to a year): Provide funding to invest in a new fleet of golf carts Our maintenance staff will conclude its irrigation and drainage renovations Our maintenance staff will conclude its tee box renovations on the Earth Course Strategic Goals: Short-term (3 months): Admit a net total of 5 new members Increase membership by 2% Increase merchandise sales by 2% Increase tournament sales by 5% Increase lesson sales by 2% Increase food and beverage sales by 1% Mid-term (6-12 months): Admit a net total of 20 new members Increase merchandise sales by 4% Increase tournament sales by 10% Increase lesson sales by 4% Increase food and beverage sales by 2% Long-term (12 months to a year): Admit a net total of 50 new members Increase merchandise sales by 5% per year Increase tournament sales by 15% per year Increase lesson sales by 6% per year Increase food and beverage sales by 3% per year Increase rounds by 6% per year
- 13. 油 13 油 OBJECTIVES AND ACTION PLAN Marketing and Membership (Plan Produced within the next 12 months): Increase net membership by 50 members annually Produce and implement a marketing plan with the goal of strengthening and diversifying club revenue streams from members, guests, corporate outings, weddings, food and beverage, grants and better use of existing assets. Develop banquet/catering packages, tournament packages, etc. This is plan produced, measured by members and should be completed by October 2010 Management (Plan Produced within the next 12 months): Produce and implement a financial plan that sets complementary targets for club indebtedness, liquidity and business unit profitability Review Club Constitution Produce Club By-laws and Policy & Procedures Manual to support the Constitution and Strategic Plan This is plan produced, new constitution and documents drafted, options analysis produced and should be completed by January of 2011 Budget and maintain salaries/wages, capital expenditures, etc. The Golf Course (Measured by milestones within the next 12 months): Implement and manage the machinery upgrade and replacement plan for the maintenance facility Implement Course Development/Renovation Plan for the Earth Course Complete Earth Course renovations including irrigation, drainage, bunkers, tee boxes, and green complexes Investigate options for maintenance facility renovations within the next 3 years This objective is measured by milestones and should be completed by January of 2011 Food & Beverage (Measured by revenue increase & increased performance within 12 months): Contract a food truck while clubhouse undergoes refurbishment in year 1 Apply for a liquor license (through the state of Illinois) Maintain proper staffing for excellent service levels, and superior food & beverage quality Provide both a fast food and casual/fine dining experience, with quick service menu items as well as casual/fine dining menu items to provide a full-circle dining experience Restaurant will be located inside of the clubhouse (approx. 8,000 sq. ft.) Other Amenities (Plan Produced, Financial Reporting within the next 12 months): Produce clubhouse maintenance and refurbishment plan Produce clubhouse long-term development plan (approx. 20,000 sq. ft.) Clubhouse renovations will include a 7,000 sq. ft. banquet hall for catering and events Practice Facility renovations include: Enlarging and leveling tee, restructure netting Investigate options for maximizing club returns from food and beverage operations, including the need for facilities investment This is plan produced and should be revisited when financial position is improved, there was a report completed, and this should take place in 2011
- 14. 油14 油 Golf Shop (Measured by revenue increase & increased performance within 12 months): The golf shop will be located inside of our beautiful regal 20,000 sq. ft. clubhouse (approx. 5,000 sq. ft. of merchandise space) Increase daily green fee takings for the Earth Course by 25% annually after year 1 renovations Develop an open-to-buy merchandise account to bring in new products from a variety of vendors: o Core vendors include: Nike, Puma, Adidas, Ashworth, Footjoy, Callaway, Titleist, Taylormade o Implement Keystone markup strategy, while achieving 60% COS o Soft goods will include: hats, footwear, eyewear, apparel, accessories (retail $3-$200) o Hard goods will include: gloves, bags, clubs (retail $15-$700) Develop and promote individual golf lessons, packages, clinics, etc. o Individual (30 minute): $60 o Junior (30 minute): $40 o Group (4-8 players)(60 minutes): $45 per player o Family: $45 per adult, $25 per junior o Clinics: 則 Juniors (2 day): $200 w/ lunch included both days 則 Corporate (2 day): $300 w/ lunch/dinner & drinks included both days o On-Course: $140 (60 minutes) Utilize Jonas Golf Management Software to build customer database and implement Loyalty programs, rewarding loyal customers with F&B, Merchandise discounts, etc. Upgrade golf management software, purchase Jonas Golf Management System including programs such as Club management, Food & Beverage, Pro Shop, Accounting, Reporting Systems, and Payroll Solutions Upgrade service delivery with the aim of gaining and retaining members based on member and guest survey feedback This objective is measured by increase in sales and revenue, as well as improved performance, and should be completed by December of 2011 Action Plan Goals: Accomplish short, mid, and long-term operational goals Accomplish short, mid, and long-term strategic goals Complete operational and strategic objectives in a timely manor Accomplish short, mid, and long-term budgets Short, mid, and long-term organizations, personnel, managerial, etc. decisions and actions Stick to the Clubs vision and mission statements Implement advertising and marketing plan, fulfilling goals and objectives Research market and demographics, and identify potential markets/consumers/customers Key Challenges: Current Momentum People Requirements Facility Requirements Community Requirements Infrastructure Requirements Financial Requirements Internal Weaknesses External Threats
- 15. 油 15 油 RATES & MEMBERSHIP * Renovation rates are for the Earth Course only effective April 1, 2010 to October 31, 2010. This rate includes our Chip Shot lunch (Deli sandwich, chips, and a drink). * Family rates are only available for the Wind Course. This is a group rate that includes one family, valid after 2pm everyday. The Knox Club Knox Club Membership $419 Senior $399 Junior $349 Corporate $749 University Club Membership $299 Student $219 Faculty $249 (Must be affiliated with the University) The Knox Club is the best way to get the most out of your golf experience. With extra savings with every round you play. The more you play, the more you save! Here are some of the benefits you will receive: Rates Mon. - Fri Earth $40 Wind $20 Sat. - Sun & Holidays Earth $45 Wind $25 Complimentary Rounds For every 7rounds played, you receive one complimentary foursome! Complimentary Gifts The University of Hard Knox Golf Club exclusive members only polo and customized bag tag Senior Discount starts at age 55+ Twilight 1 hour earlier than non-members Range Pass Unlimited access to the driving range and practice facility Lessons 10% off instruction from our PGA staff Golf Shop Discounts 10% off purchases, excluding sale items Food & Beverage Discounts 20% off purchases, excluding alcoholic beverages GHIN Handicap membership access Club Card Personalized membership identification card Rack Online Sunrise (6am-7am) Junior (14 & under) Senior (55 & up) Family (After 2pm) Military University (Must show ID) Member Twilight (After 3pm) Earth Course Weekday (Mon. Fri.) $75 $70 $65 $65 $65 N/A $70 $60 $40 $50 Weekend (Sat. Sun & Holidays) $80 $75 $70 $70 $70 N/A $75 $65 $45 $55 Renovation Rates (Earth Course only) $50/55 $45/50 $40/45 $40/45 $40/45 N/A $45/50 $40/45 $30/35 $35-40 Wind Course Weekday (Mon. Fri.) $40 $35 $30 $30 $30 $50 $35 $25 $20 $25 Weekend (Sat. Sun & Holidays) $45 $40 $35 $35 $35 $55 $40 $30 $25 $30 9-Hole Rates (Wind Course only) $20/25 N/A N/A $15/20 $15/20 $25/30 $20/25 $15/20 $10/15 N/A
- 16. 油16 油 STRATEGY STATEMENT The object of effective strategy is to capitalize on a clubs strengths in a way that helps it develop sustainable advantages in its marketplace. Our Club focuses on the enhancing differentiation strategy, this means we concentrate on becoming more appealing in one particular area. We believe that our 4 Pillar philosophy will engage new members in joining our club with the idea that theyre a part of an unmatched facility. STRATEGIC BUDGET
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