Hardlines 2012: So You Don't Have an Army of Online Marketers
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Ryan Mulkeen of Kuiken Brothers says following manufacturers on social media allows them to build relationships and promote new products to local customers. If a manufacturer like Trex is pushing a new color nationally, Kuiken Brothers can help tell that story locally to make it relevant for their customers. Sam Cobb shares how one of his tweets about flooring led to an email conversation, phone call, and a customer purchasing flooring products from a local distributor.
Hardlines 2012: So You Don't Have an Army of Online Marketers
- 24. Various manufacturers also follow Kuiken Brothers online; Mulkeen says it's a nice way to build that relationship. "We show them we're trying to promote their products and see what the end users are interested in. If we see that Trex is focusing on a new color and they're pushing that on a national level, we need to find a way to tell that story through our story so it becomes relevant to the local person. - Ryan Mulkeen, quoted in Social studies: How to make the most of social media
- 36. I happened to engage one homeowner who had asked a question about tearing out carpet and replacing with wood flooring. That tweet turned into a email conversation, then to a phone conversation and then to directing him to a local distributor of our products who sold him a floor. Bizarre. - Sam Cobb, Social Media and Wood Flooring
- 41. Try before you fry
Editor's Notes
- http://woodflooringtrends.com/2012/03/28/domotex-shanghai-trade-show/
- https://www.facebook.com/AdvancedCabinetSystems
- Some resources (more to follow)Lumber dealers cautious about social media- good examples of how some dealers are using Facebook Casegoods makers: how to cold call via social media using Facebook, Twitter, and websites to reach out, with links to how Advanced Cabinet Systems does itSocial studies: How to make the most of social media more tips for using TwitterEverybody loves a local hardware store (http://coolhardware.wordpress.com/)Caplans Appliances Facebook page- https://www.facebook.com/caplansCaplans Appliances reviews on n49 - http://www.n49.ca/biz/caplans-appliances/on/york/1111-weston-road/reviews/add/Hardware Retailing Archive - www.hardwareretailingarchive.com/i/59000/9What social media retailing can do for your promotion - http://www.businessknowledgesource.com/blog/what_social_media_networking_can_do_for_your_business_promotion_031564.html