Harley Davidson’s Focus Strategy
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This document provides a summary of Harley-Davidson's business strategy. It discusses Harley-Davidson's founding in 1903 and history of successes and milestones. However, it also notes increasing competition, an aging rider base, and a difficult economic environment as challenges. The strategy outlines plans to deliver results through focus, transform product development, expand globally, and adopt a customer-led marketing approach to ensure long-term profitability, appeal to emerging markets, attract young riders, and sustain for stakeholders.
Harley Davidson’s Focus Strategy
- 3. Rajkumar Bhalodia Raj Shah Rakshit Mujpura Gunjan Sharma Rushab Jain Rajas Sawardekar
- 4. Established in 1903 Factory in 1906 WILLIAM HARLEY HARLEY Popularity in 1908 V-twin powered in 1909 “Bar & Shield Logo in 1910 ARTHUR DAVIDSON DAVIDSON
- 5. Gain Competitive edge & be Unique in it’s Industry Distinctive Attitude & Lifestyle A Cult Brand Loyal Customer Base Value over price The Ladies of Harley Rider’s Edge Program
- 7. Delivering results through focus’ Discontinuing BUELL, divesting MV AGUSTA Transforming product development Restructuring manufacturing operations BUELL Expanding global footprint MV AGUSTA Adopting a customer led marketing approach
- 8. Ensure longterm profitability Appeal other emerging Attract markets young riders Sustain for the Stakeholders