Harley hofstede model
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Harley Davidson's brand symbols include their logo of a bar and shield, the sound of their engines, their eagle mascot, and the color black. Some of their heroes include Elvis Presley and Carroll Resweber. Rituals for Harley owners include annual events like the Sturgis Rally and a sense of belonging to the Harley Owners Group. The brand's values include individualism, rebellion, and a sense of freedom and adventure on the open road.
Harley hofstede model
- 1. Hofstede model and Brand Print for Harley Davidson
- 2. Symbols Heroes Rituals Values Logo: Ban 4 Shield Sound Brand mascot-Eagle Black colour Skull 4 fire Elvis Presley Carroll Resweber US Army Owners of Harley Davidson Harley Owners Group (HOG) Sturgis Rally Harley Experience Dare to be different Cult Brand Customer Loyalty Rebellious, Outdoorsy, rugged, tough, Born-free, Individualism, Dark and Strong Design, Tattoos and Piercing, heavy metal music
- 3. Symbols Logo Eagle Brand Mascot Black Skull 4 fire
- 4. Heroes
- 5. Rituals
- 6. V a l u e s Being Different: Harley Women Riders Customer Loyalty: Harley Customer Loyalty
- 7. Practices
- 8. Brand Print Harley-Davidson fulfils dreams and aspirations of people around the world through life-changing products and experiences. Infuses the sense of Individualism, adventure, the freedom of the open road, and belonging to a global community - a family of riders. It is the look, the sound, the reputation and the tradition that makes the sale. Always a trusty friend. A hero riding a winner - Gets a kick out of life - Live to ride; ride to live. Harley believes that Its not the destination its the journey
- 9. Brand Print Thank You Anuja J (07) Geeta Dutta (19) Parul (36) Poornima.R (37) Raghuveer (46)