Harnessing the Power of the Hashtag - SUNYCUAD 2015
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The document outlines strategies for creating and launching a successful social media campaign using a unique hashtag, #sunycuad, including emphasizing clarity, timing, and promoting the hashtag. Key metrics show the campaign's effectiveness, including engagement rates and financial outcomes from paid promotions. The main takeaways suggest maintaining consistency with the hashtag, educating followers, and considering paid promotions for better reach.
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Harnessing the Power of the Hashtag - SUNYCUAD 2015
- 1. Harnessing the Power of the Hashtag #SUNYCUAD John Oles Social Media Manager SUNY New Paltz @johnoles
- 2. Today 1.Creating a unique hashtag 2.Launching a social media hub 3.Running a successful campaign @johnoles#sunycuad
- 4. Creating a Unique Hashtag 1.Be (Mostly) Unique 2.Timing Matters Ramp up! 3.Be Clear, Be Clear, Be Clear 4.Think Through ALL the Implications and Associations 5.Less is More @johnoles#sunycuad
- 7. Social Hub #npsocial Launch Sept. 1, 2014 Pageviews 11,215 Avg. time 3:02 Total posts 7,202 @johnoles#sunycuad
- 11. Campaign Strategy 1.Pick a theme and stick with it 2.Incentivize followers to use the hashtag 3.Promote your campaign to amplify your reach @johnoles#sunycuad
- 15. Facebook Spent: $60 Reach: 16,608 Clicks: 324 Website Clicks: 186 Post likes: 223 Cost per click: $.25 @johnoles#sunycuad
- 16. Reach: 32,844 Engagements: 638 Total Traffic: 353 Avg. Time on Page: 3:14 Spent: $140 Raised: $2,345 @johnoles#sunycuad
- 17. Summary 1.Stick with your hashtag for the long haul 2.Educate your followers 3.Pay to play! @johnoles#sunycuad