Harry holmwood presentation gamehorizon
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Requested by a few attendees - my presentation from GameHorizon 7 May 2014 talking about hobbies and how they relate to free-to-play games.
Harry holmwood presentation gamehorizon
- 1. GAMES FOR THEM AND GAMES FOR US Harry Holmwood, Marvelous Inc
- 7. who care about games We are the people Games is our hobby
- 8. What about the others? 2 billion smartphone users But <5% of them spend? 5% of 2 billion is 100m No bigger than console audience? Games is not their hobby
- 9. What is a hobby? An activity you might define yourself by? Social Creative Performance Physical Problem Solving Mastery Collection Nurturing Chance
- 10. Making Hobbies People engage in hobbies for months, years, or lifetimes High retention The best hobbies allow people to pay as much, or as little, as they want Variable Pricing We are not all the same Appeal to different personalities
- 12. D&D Attributes Social Free to Play Creative Pretending / Performance Information Collection Problem Solving Mastery / Progression Background Study Game of Chance
- 13. D&D Attributes Social Free to Play Creative Pretending / Performance Information Collection Problem Solving Mastery / Progression Background Study Game of Chance
- 14. D&D Attributes Social Free to Play Creative Pretending / Performance Information Collection Problem Solving Mastery / Progression Background Study Game of Chance
- 15. D&D Attributes Social Free to Play Creative Pretending / Performance Information Collection Problem Solving Mastery / Progression Background Study Game of Chance
- 16. D&D Attributes Social Free to Play Creative Pretending / Performance Information Collection Problem Solving Mastery / Progression Background Study Game of Chance
- 17. D&D Attributes Social Free to Play Creative Pretending / Performance Information Collection Problem Solving Mastery / Progression Background Study Game of Chance
- 18. D&D Attributes Social Free to Play Creative Pretending / Performance Information Collection Problem Solving Mastery / Progression Background Study Game of Chance
- 19. D&D Attributes Social Free to Play Creative Pretending / Performance Information Collection Problem Solving Mastery / Progression Background Study Game of Chance
- 20. D&D Attributes Social Free to Play Creative Pretending / Performance Information Collection Problem Solving Mastery / Progression Background Study Game of Chance
- 21. D&D Attributes Social Free to Play Creative Pretending / Performance Information Collection Problem Solving Mastery / Progression Background Study Game of Chance
- 23. Japanese F2P - Events Events are the biggest drivers of retention Reasons to play NOW Weekly appointments Real world tie-ins
- 24. Japanese F2P - Social Players much more likely to retain and spend in social context Encourage guilds ≒Fake social play and helpers
- 25. Japanese F2P Collection Desire to collect and complete is compelling Stamp collection Train spotting Football stickers
- 26. Japanese F2P Gacha Adding element of chance is crucial for enjoyment Never a wasted purchase
- 27. Before You Ask
- 28. GAMES FOR THEM AND GAMES FOR US Harry Holmwood, Marvelous Inc @hholmwood harry@maqleurope.com