Businesses that do good and positively impact society tend to do better financially. The document outlines five steps for businesses to do better at doing good: 1) Understand the situation of problems in the world like poverty, 2) Find solutions through your business to address these issues, 3) Find inspiration from other successful businesses that also do good, 4) Be aware of limitations but still strive to have a positive impact, 5) Stay motivated by the financial success and social impact achieved by other purpose-driven companies. The overall message is that businesses should integrate social good into their core operations in order to achieve greater success, profitability and positive change.
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36. 1,200 employees, 63 retail stores and a rumoured valuation of $1.2 billion
5. The
Motivation
40. $5.8M to Charity. 556,300 People Access to Water & Sanitation, 94,447
People Access to Maternal Health & 134,791 people access to Food.
41. FIVE STEPS TO DO BETTER AT DOING GOOD
THE
SITUATION
IF BUSINESSES WHO DO GOOD DO BETTER
THE
SOLUTION
THE
INSPIRATION
THE
LIMITATION
THE
MOTIVATION
42. GOOD IS THE NEW GREAT.
HAPPINESS IS THE NEW RICH.
INNER PEACE IS THE NEW SUCCESS.
HEALTH IS THE NEW WEALTH.
KINDNESS IS THE NEW COOL.
GOOD IS THE NEW GREAT.