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Harvest Bread

Preity Ochani
Preity Ochani

Harvest Gold Foods is considering expanding their brand of food products nationally in India from their current regional presence. They have a high quality, responsive production and an established distribution network. Expanding nationally could be done through franchisees, leveraging their existing distribution channels and brand culture, while also allowing for localized marketing research and promotional strategies tailored to each new market.

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Should Harvest Gold Harvest Gold Nationally?
Harvest Gold Foods USP-Smart Mrktg & Quality Responsive to Changing Mrkt High Class Machinery Competes With Britannia & Modern Own Distribution Network Unique Ad Campaign Taab A. Siddiqi-Adil Hassan Promoters & Owners
Hierarchy In Brands GLOBAL NATIONAL REGIONAL LOCAL
Harvest TO DO SO It needs- Communication Input Availability Unpredictability
Whether Harvest Gold should be introduced Nationally through Franchisees or not?
YES
Problem No. 1 Distribution Network TQM ALREADY ESTABLISHED CHANNEL
Problem No. 2 Personal touch Common Brand Culture Online Collaboration
Problem No. 3 Knowledge Of Local Markets Research Surveys Samples Existing Local Competitors & their strategies
PROMOTION STRATEGY Advertising Campaign creative ads using local language of the market targeting. Eg: Hinglish Punglish for punjab PUBLIC RELATIONS
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Harvest Bread

  • 1. Should Harvest Gold Harvest Gold Nationally?
  • 2. Harvest Gold Foods USP-Smart Mrktg & Quality Responsive to Changing Mrkt High Class Machinery Competes With Britannia & Modern Own Distribution Network Unique Ad Campaign Taab A. Siddiqi-Adil Hassan Promoters & Owners
  • 3. Hierarchy In Brands GLOBAL NATIONAL REGIONAL LOCAL
  • 4. Harvest TO DO SO It needs- Communication Input Availability Unpredictability
  • 5. Whether Harvest Gold should be introduced Nationally through Franchisees or not?
  • 6. YES
  • 7. Problem No. 1 Distribution Network TQM ALREADY ESTABLISHED CHANNEL
  • 8. Problem No. 2 Personal touch Common Brand Culture Online Collaboration
  • 9. Problem No. 3 Knowledge Of Local Markets Research Surveys Samples Existing Local Competitors & their strategies
  • 10. PROMOTION STRATEGY Advertising Campaign creative ads using local language of the market targeting. Eg: Hinglish Punglish for punjab PUBLIC RELATIONS
  • 12. 油
  • 13. 油