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Melissa De Coster - CREATIVE SERVICES MANAGER
Gary Mitchell - SALES MANAGER
Harvey Dixon - SALES MANAGER
How to make
POWERFUL & ENGAGING
VIDEO
At Scale
3 KEY
QUESTIONS.
1 WHAT IS A POWERFUL VIDEO?
2 WHAT IS AN ENGAGING VIDEO?
3 HOW TO SCALE VIDEO?
Harvey Dixon, Gary Mitchell & Melissa De Coster's presentation at Mumbrella360
3 KEY
QUESTIONS.
1 WHAT IS A POWERFUL VIDEO?
2 WHAT IS AN ENGAGING VIDEO?
3 HOW TO SCALE VIDEO?
1. WHAT IS A
POWERFUL VIDEO?
Story Message
Communication
of information
Message using
narrative
Story
??
??
??
Message
HERO
PROBLEM
SOLUTION
Harvey Dixon, Gary Mitchell & Melissa De Coster's presentation at Mumbrella360
2. WHAT IS AN
ENGAGING VIDEO?
Harvey Dixon, Gary Mitchell & Melissa De Coster's presentation at Mumbrella360
WATERFALL
METHOD.
REACH 
AVERAGE VIEW DURATION 
VIEWS 
CONVERSION RATE
ENGAGEMENT RATE
3. HOW TO SCALE
VIDEO?
Harvey Dixon, Gary Mitchell & Melissa De Coster's presentation at Mumbrella360
SOLUTION.
CAMERA KIT
TRAINING &
CONSULTATION
CAMERA OPERATORS*
CLOUD-BASED HUB
24 HOUR TURNAROUND
WHOLE LOT OF
* ADDITIONAL FEES APPLY.
EXAMPLES? OHHH
YES.
Harvey Dixon, Gary Mitchell & Melissa De Coster's presentation at Mumbrella360
Harvey Dixon, Gary Mitchell & Melissa De Coster's presentation at Mumbrella360

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Harvey Dixon, Gary Mitchell & Melissa De Coster's presentation at Mumbrella360