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HASTAC web site
  strategy process
          Ruby Sinreich
Director of New Media Strategy
HASTAC's RFP process
Developing the RFP
Bi-weekly standing meetings of HASTAC staff.

  June 1         MISSION & VISION                            Ruby updating RFP
                 - group mindmap
                 - individual follow-up


  June 14        STRATEGIES                                  Ruby adding to RFP
                 - Ruby drafts online communication          (site specs & strategy)
                 strategies to meet our GOALS
                 - group discussion
  June 28        TACTICS                                     Ruby adding to RFP
                 - individuals share/bring ideas for site    (site features & functions)
                 content, features, tools that support our
                 STRATEGIES (also comparable web
                 sites that we like)
                 - group process & discuss
  July 12        Ruby will prioritize TACTICS, develop       Ruby finish writing RFP.
                 OUTCOMES, and turn this into site
                 specifications for the RFP.
  July 20                                                    Release RFP!
Vision & Goals
Big picture visioning: what are MAIN goals of the
    site/organization? (Are they separable?)




                             (start)

      http://www.mindmeister.com/46985282/hastac-goals pw: CND
HASTAC goals, mindmap brainstorm




         (finish? 6/14/10)
Goals (6/11/10)
 GROW                             TEACH & LEARN                 CONNECT
 GOAL: To build the feld of         GOAL: To inform the            GOAL: To build an
digital media and learning by     academy, the public, and       interdisciplinary network of
sharing information, ideas, and   ourselves about new ways of    visionaries and practitioners for
practices.                        thinking and learning          mutual support, information
                                  (pedagogies)                   exchange, and movement
Regular public communication in
                                                                 building.
a variety of formats and media     CathyCentral
                                  Platform/showcase               HASTAC events
 Announcements
                                                                 (opportunities for social &
(events, job opps, CFPs, etc.)     Showcase
                                                                 professional mixing)
                                  (eg: projects, people)
 Reach out to and include the
                                                                  Blogs
UNusual suspects                   Curate
                                  (eg: syllabi, projects,         Profles
 Competition!
                                  recommended reading)            Groups
Identify & support innovative
                                   Demonstrate our values in     Social tools...
efforts, connect innovators,
                                  action (eg: enable & support
showcase their work.                                              Share
                                  collaboration)
 Highlight                                                       Network weaving?
                                   Discuss (forums)
(others' content)
                                                                  Social network presences (ie:
 HASTAC Scholars!                                               Twitter, FB, etc)
(Forums, blogs, network,
portal?)
draft HASTAC goals diagram, view 1
draft HASTAC goals diagram, view 2
Web site concepts
Portal concept: simple & fexible
   Portal templates for different types of collections, such as: gallery, tagtopic, group,
    guest curator, homelanding page, programinitiative, "top 3," ... Plus custom portals we
    create ourselves.
   Types of portal blocks (views), ie: modular puzzle pieces:
    meta info (ie: about the author/post), excerpts of recent or featured blog entries (w/
    icons), excerpts of recent or featured forums (w/ icons), recommended/external links,
    media (images, documents, videos, etc.), feature (with image) from a node or custom,
    user list or grid (w/icons), list of recent comments, list of most read or most comments,
    activity stream (or social media links), RSS aggregator, search box, internal links
    (related to the program/info), upcoming events, map?, ...
   Layout??? Can we say they'll be 3 x 3, for example? Probably not, or at least some will
    span 2 or 3 columns.
   Use common language/symbols so users come to understand/expect what things mean
    and do.



        Portals  Collections & Sets
                 Sets: curated content
          Collections: modular presentation
Site map/information architecture
Wireframes &
    scenarios
Other input
 Sites we like (or don't)
  (internal list and
  blog comments)
 Community feedback
 E-mail suggestions from
  stakeholders like you
The Request for Proposals
         released 7/21/10
     hastac.org/drupal-rfp-2010
                  1. Background 
                  a. About HASTAC b. Web site purpose 
                  c. Current site statistics

                  2. Site specifcations and strategy 
                  a. Platform b. Design c. Usability 
                  d. Audience e. Key features

                  3. Content migration

                  4. Site content and structure 
                  a. Content types b. Content organization 
                  c. User profles and social networking 
                  d. Home page e. Scenarios

                  5. Proposal requirements

                  6. Appendices
Vendor selection
Proposals were due August 23.

Received 20 qualifed proposals!

Selected 7 semi-fnalists.

Interviewing 3 fnalists.
Next: select vendor,
 manage development,
launch new site in 2011!
           Ruby Sinreich
 Director of New Media Strategy
         ruby.s@duke.edu
           919-883-5224

More Related Content

HASTAC's RFP process

  • 1. HASTAC web site strategy process Ruby Sinreich Director of New Media Strategy
  • 3. Developing the RFP Bi-weekly standing meetings of HASTAC staff. June 1 MISSION & VISION Ruby updating RFP - group mindmap - individual follow-up June 14 STRATEGIES Ruby adding to RFP - Ruby drafts online communication (site specs & strategy) strategies to meet our GOALS - group discussion June 28 TACTICS Ruby adding to RFP - individuals share/bring ideas for site (site features & functions) content, features, tools that support our STRATEGIES (also comparable web sites that we like) - group process & discuss July 12 Ruby will prioritize TACTICS, develop Ruby finish writing RFP. OUTCOMES, and turn this into site specifications for the RFP. July 20 Release RFP!
  • 5. Big picture visioning: what are MAIN goals of the site/organization? (Are they separable?) (start) http://www.mindmeister.com/46985282/hastac-goals pw: CND
  • 6. HASTAC goals, mindmap brainstorm (finish? 6/14/10)
  • 7. Goals (6/11/10) GROW TEACH & LEARN CONNECT GOAL: To build the feld of GOAL: To inform the GOAL: To build an digital media and learning by academy, the public, and interdisciplinary network of sharing information, ideas, and ourselves about new ways of visionaries and practitioners for practices. thinking and learning mutual support, information (pedagogies) exchange, and movement Regular public communication in building. a variety of formats and media CathyCentral Platform/showcase HASTAC events Announcements (opportunities for social & (events, job opps, CFPs, etc.) Showcase professional mixing) (eg: projects, people) Reach out to and include the Blogs UNusual suspects Curate (eg: syllabi, projects, Profles Competition! recommended reading) Groups Identify & support innovative Demonstrate our values in Social tools... efforts, connect innovators, action (eg: enable & support showcase their work. Share collaboration) Highlight Network weaving? Discuss (forums) (others' content) Social network presences (ie: HASTAC Scholars! Twitter, FB, etc) (Forums, blogs, network, portal?)
  • 8. draft HASTAC goals diagram, view 1
  • 9. draft HASTAC goals diagram, view 2
  • 11. Portal concept: simple & fexible Portal templates for different types of collections, such as: gallery, tagtopic, group, guest curator, homelanding page, programinitiative, "top 3," ... Plus custom portals we create ourselves. Types of portal blocks (views), ie: modular puzzle pieces: meta info (ie: about the author/post), excerpts of recent or featured blog entries (w/ icons), excerpts of recent or featured forums (w/ icons), recommended/external links, media (images, documents, videos, etc.), feature (with image) from a node or custom, user list or grid (w/icons), list of recent comments, list of most read or most comments, activity stream (or social media links), RSS aggregator, search box, internal links (related to the program/info), upcoming events, map?, ... Layout??? Can we say they'll be 3 x 3, for example? Probably not, or at least some will span 2 or 3 columns. Use common language/symbols so users come to understand/expect what things mean and do. Portals Collections & Sets Sets: curated content Collections: modular presentation
  • 13. Wireframes & scenarios
  • 14. Other input Sites we like (or don't) (internal list and blog comments) Community feedback E-mail suggestions from stakeholders like you
  • 15. The Request for Proposals released 7/21/10 hastac.org/drupal-rfp-2010 1. Background a. About HASTAC b. Web site purpose c. Current site statistics 2. Site specifcations and strategy a. Platform b. Design c. Usability d. Audience e. Key features 3. Content migration 4. Site content and structure a. Content types b. Content organization c. User profles and social networking d. Home page e. Scenarios 5. Proposal requirements 6. Appendices
  • 16. Vendor selection Proposals were due August 23. Received 20 qualifed proposals! Selected 7 semi-fnalists. Interviewing 3 fnalists.
  • 17. Next: select vendor, manage development, launch new site in 2011! Ruby Sinreich Director of New Media Strategy ruby.s@duke.edu 919-883-5224