Hawk Visual Reading
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The Wyoming Eagle Tribune redesigned their newspaper with an emphasis on clean typography using few fonts and colors, tight cropped images, and punchy headlines. The redesign focused on using big, bold typography and a simple color palette of sky blue, brick red, and sand brown. It also reduced the number of stories on the front page to keep it uncluttered and highlight the most relevant content above the fold.
Hawk Visual Reading
- 1. The case of the Wyoming Eagle Tribune a small paper redesign November 19, 2009
- 5. This design is all about . . . Big, clean typography Minimal color palette (three colors) Tight crops Emphasis on punchy, relevant headline words
- 6. In your face type Simple typography - all heads in one very serviceable family ( like Grif鍖th Gothic)
- 7. Bold color Simple color palette - 3 1/2 colors: sky blue(s) brick red sand brown
- 8. Bold images Reducing the story count on the front page Tight crops Just a few elements above the fold Uncluttered
- 9. Stories that sell Sell stories rather than simply write headlines This requires a casual, every- day writing style with frequent use of us language. This may go against textbook journalism philosophy, but its obvious that it speaks to readers, and thats what matters More section fronts to display content and quick-read material