The document discusses the challenges of sustaining long-form content businesses in the digital age. Traditional print magazines and books are struggling as readers increasingly consume short-form, free content online from amateurs and enthusiasts. While platforms like Twitter and blogs have lower costs, they also bring in less revenue from advertising and must rely on volunteers instead of paid professionals.
10. The Dilemma Long form articles and essays Print magazines and books Pay my writers photographers, designers, printers retailers Sell my content Underwritten by advertising Business Twitter¡¯s 140 characters Blogs, websites, mobile, tweets Volunteers, amateurs, enthusiasts Free for all TradeMe CPM Loss maker, boffin zone