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www.luxoft.com
HBDI
A hack for a better communication
and motivation
www.luxoft.com
The speaker
Mikhail Podurets
 Agile Coach @ Luxoft
Agile Practice
 CSPO, ICP-ATF
www.luxoft.com
Contents
 What is a psychological typology
 What do we need typologies for
 A little bit of the Brain science
 An overview of Herrmann Brain Dominance Instrument
 How to use the HBDI
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Psychological
typologies
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People are different
and psychological typologies are
classifications used by
psychologists to describe the
distinctions between people.
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Typology in communication
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Typology in motivation
 How can we address the
intrinsic motivation of the
person?
 How do we communicate
purpose and objectives to
increase relevance?
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Not all the tools are easy to use
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Brain science
From dummy
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Left and right hemispheres of the brain
 Analytical
thinking
 Languages
 Speech
 Math calculations
 Linear thinking
 Small picture
 Intuition
 Emotions
 Imagination
 Metaphors, music
 Abstract
concepts
 Big picture
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Left and right hemispheres in brief
Rational
thinking
Emotional
thinking
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The Triune Brain and the brain evolution
Neocortex
 Rational
thinking
 Language
 Operating
social
connections
Limbic system and
reptilian complex
 Instincts
 Emotions
 Learning
 Memory
 Behavior
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The Triune Brain in brief
Neocortex
Rational
thinking
Limbic system
and reptilian
complex
Emotional
thinking
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Lets sum it up
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Herrmann Brain
Dominance
Instrument
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Ned Herrmann
 Majored Cornell University (physics and music)
 In 1970 he became manager of Management
Education for General Electric (GE) in 1970
 In 1978 he created the "Herrmann Participant
Survey Form" to profile thinking styles and
learning preferences in accordance with brain
dominance theory
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The Whole Brain model
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A: way of work
 Critical analysis
 Gather facts, information
 Precise measurements
 Argue rationally
 Unemotional
 Goal-oriented
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A: strengths and weaknesses
Weaknesses
 Hard to admit
they are wrong
 Prefer individual
work
 Place an
importance of
facts over people
Strengths
 Facts based
 Conducting
research
 Ideas and
concepts
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A: hints
Working place:
 Analytical mess: many
information sources, etc.
Speech
 Information source
 According to the studies
 Numbers, facts
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B: way of work
 Not broken  dont fix
 Theres a rule and place for
everything
 Detailed plans and procedures
 Discipline and reliability
 Stable processes
 Action-oriented
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B: strengths and weaknesses
 Control-
oriented
 Routine
 Detail-focused
 Linear
processing
 Resistant to
change
 May not be open to
creative ideas
 Uncomfortable in
dynamic
environments
 May not see the
big picture
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B: hints
Working place:
 Everything in the right position
Speech
 ..according to the standards.. ,
 weve always done that way,
 lets not risk with the decision
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C: way of work
 Empathetic
 Team-oriented
 Care about values
 Helping, coaching, partnering
 Participation and collaboration
 Attuned to people and group
dynamics
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C: strengths and weaknesses
 People focused
 Action oriented
 Visual
 Team/Group oriented
 Brainstorming
 Free-flowing activities
 Driven by personal
values
 Talks too much
 Too spontaneous
 Acts without
evaluating all
available facts
 Easily distracted
 Impatience with
routine and
structured activities
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C: hints
Working place
 Open for collaboration and
teamwork
Speech
 motivation,
 collaboration,
 personal growth
 come up with your ideas
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D: way of work
 Sees the big picture
 Integrates ideas and concepts
 Challenges established policies
 Impulsive and artistic
 Likes variety and multi-tasking
 Solves problems in intuitive way
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D: strengths and weaknesses
 Big picture
thinkers
 Innovative/creative
 Tolerant of
ambiguity
 Making
connections
 Intuitive problem
solving
 Overlook details
 Dislike routine or
repetitive tasks
 Tend to
procrastinate
 Have problems
prioritizing
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D: hints
Working place
 Creative disorder, notes,
pictures, inspiring little things
Speech
 innovations,
 concept
 new idea,
 dont mind the risks
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Combined types
 Facts + Forms: realistic and practical
 Facts + Futures: brings up the ideas to a new level
 Forms + Feelings: stable team-oriented person
 Feelings + Futures: agility and openness
 Very rarely: Facts + Forms + Feelings + Futures
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Team profile
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Typical conflicts
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Facts vs Feelings
 Indecisive
 No need in
psychology
 Talks to much
 Too emotional
 Mommy boy
 Cold
 Heartless
 Not everything
can be
measured
 Doesnt care
about people
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Forms vs Futures
 Undisciplined
 Unrealistic
 Doesnt finish his
work
 Comes up with
useless ideas
 Much ado about
nothing
 Cannot think by
himself
 Too much
bureaucracy
 Not creative
 Against all new
ideas
 Slow-minded
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Which type are you?
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How to use the knowledge
1. Determine the profile of the person
2. Speak his language to increase relevance
3. If theres a conflict try to move the standpoint of
the sides to the adjoining type
4. Try to have people of all profiles in the team
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Its very important to remember
There are no good or bad profiles
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The sources
 Ned Herrmann The Whole Brain Business
Book
 https://en.wikipedia.org/wiki/Lateralization_
of_brain_function
 https://en.wikipedia.org/wiki/Triune_brain
 Daniel Goleman Emotional Intelligence:
Why It Can Matter More Than IQ
 James P. Lewis Project Leadership
 Daniel H. Pink Drive: The Surprising Truth
About What Motivates Us
www.luxoft.com
Thank you!
This presentation and all other by Luxoft
Agile Practice will be available at
Agile Practice (for employees)
Youtube and 際際滷share (for everyone)

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HBDI. A hack for better communication and motivation

Editor's Notes

  • #21: Picture from http://www.dayofarchaeology.com/author/jennw/
  • #24: Picture taken from http://slowsearching.blogspot.ru/2013/03/walking-in-place.html
  • #27: Picture taken from http://officesnapshots.com/photos/20680/
  • #30: Picture taken from https://www.mint.com/blog/style/mintstyle-with-rachel-weingarten-upgrade-your-office/
  • #32: Pictures source: hbdi.com