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Hbo presentation alex darin

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Alex Darin
Alex Darin

Subscribers are the main source of revenue for HBO, but subscribers have declined by 1.6 million in 2010 as people want to watch shows at their leisure. To address this, HBO plans to implement a social media campaign to promote their streaming service HBO GO and regain the 1.6 million lost subscribers.

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Subscribers are the main source of revenue for HBO Alex Darin
Subscribers are declining. Lost 1.6 million in 2010 People want to watch shows at their own leisure
Implementing a Social Media campaign to increase awareness of HBOs new streaming service
Regain the 1.6 million subscribers they lost in 2010 Double number of HBO GO users (4 million currently, only 14% of HBO subscribers)
Promote HBO GO after shows premiere Links, Retweets, and anything else to remind the customers
HBO GO MUST be better optimized for relevant keywords
Streaming TV $1.38 CPC Streaming Movies $1.54 CPC Movies Online $1.16 CPC Streaming services $4.43 CPC Watch TV shows $0.75 CPC
YouTube advertisements Advertise on popular blogs about movies, television, and boxing
HBO spent over $10 million on just Boardwalk Empire advertising this year If 1/4 convert, need to draw 6.4 million to convert 1.6 million. At average of $2 per click it will cost.... $12,800,000 . or $1.07 million a month
Budget Dec-Feb Sep- Nov 15% 25% March-May 20% June- Aug 40%

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Hbo presentation alex darin

  • 1. Subscribers are the main source of revenue for HBO Alex Darin
  • 2. Subscribers are declining. Lost 1.6 million in 2010 People want to watch shows at their own leisure
  • 3. Implementing a Social Media campaign to increase awareness of HBOs new streaming service
  • 4. Regain the 1.6 million subscribers they lost in 2010 Double number of HBO GO users (4 million currently, only 14% of HBO subscribers)
  • 5. Promote HBO GO after shows premiere Links, Retweets, and anything else to remind the customers
  • 6. HBO GO MUST be better optimized for relevant keywords
  • 7. Streaming TV $1.38 CPC Streaming Movies $1.54 CPC Movies Online $1.16 CPC Streaming services $4.43 CPC Watch TV shows $0.75 CPC
  • 8. YouTube advertisements Advertise on popular blogs about movies, television, and boxing
  • 9. HBO spent over $10 million on just Boardwalk Empire advertising this year If 1/4 convert, need to draw 6.4 million to convert 1.6 million. At average of $2 per click it will cost.... $12,800,000 . or $1.07 million a month
  • 10. Budget Dec-Feb Sep- Nov 15% 25% March-May 20% June- Aug 40%
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